Dari Kita, Untuk Kita – From Us, For Us

Written by: Mackenzie Cooke, Anne Kimberley, Tyler Owens, Karin Schmidt and Nony Onyeador

A poem by esteemed poet, Annie Kimberley:

In the dark of night, we wake and depart,

For beating a long commute, we need this jump start;

The worst traffic in the world by far,

Hard to fathom the hours spent in a car.

At last we reach the end of the road,

Sleepy out of the van we all unload;

A punch of pizzazz wakes us with a start,

The crowd is dancing with all of their heart.

The Zumba class is full of women,

In neon outfits- what a vision!

Their dance moves put us to shame,

We couldn’t keep up with their game.

“Hi guys, tomorrow, we’ll be leaving from your hotel at 4:30 AM in order to get on the road to Bandung. Will you be awake?”

There’s seems to be little choice in the matter. Our team is scheduled to attend one of many community events that Diamond Fair puts on in the neighborhoods around their ten existing Diamond Fair stores. The stores are a part of a recent retail initiative launched by the manufacturer, Diamond Cold Storage’s distribution company, Sukanda Djaya. The stores, together called “Diamond Fair” work to complete a trilogy of vertical integration that few companies have the luxury of pulling off profitably. In order to make the morning event on time, we have to beat the infamous Jakarta traffic.

17:00, Thursday, May 18th

“Actually, we have to meet the rest of the team for breakfast at 4:30, so please be ready at 4:00 AM and we will drive over”.

No problem at all. Up to this point, we have only been on-site for four days and are acclimating slowly to the 14-hour time difference. Our gracious client has put us up at the Harris Hotel in Bekasi, a city about an hour outside of the industrial park that houses PT. Diamond Cold Storage. Bekasi is about an hour from the capital city, Jakarta.

Team Diamond Fair's Family Photo

Team Diamond Fair’s Family Photo

The Harris Hotel is attached to a mall, so we learn to entertain ourselves in the evenings at one of the nightly concerts or with strolls around the four-story building. A group of us take to trying new restaurants while the others spend an hour in the gym. By the end of our trip, we see the mall/hotel as home and commemorate our stay with a team photo shoot filled with silly, Awkward Family Photos at a professional portrait store in the basement.

4:15, Friday, May 17th

One of our client colleagues, Nurdin, picks us up from the hotel. We usually spend our car rides playing dice or Batachelli but none of us are in the mood at this hour.

4:35, Friday, May 17th

The client has picked up quickly on Mackenzie’s love of coffee and they decide to stop for breakfast at a 24-hour Starbucks to kick off our journey. The 12 of us pile into the quiet Starbucks for coffees, pastries, and yogurt. Looking outside, hundreds of cars, vans, and trucks are already backed up for miles on the highway bordering the Starbucks.

We are fascinated, but only slightly. Within the week that we’ve been there, we learn that at least half of the 12-person Diamond Fair team is traveling more than 2 hours each way to get to work. The new infrastructure projects commissioned by Indonesian President Jokowi exacerbate the traffic, but will hopefully provide respite via two elevated train lines within the next few years.

Diamond Fair's mobile truck

Diamond Fair’s mobile truck

5:00, Friday, May 17th

By 5:00 AM, we’re on the road again, heading to the “Paris of Indonesia” otherwise known as Bandung. The nickname is a reference to the fact that most “Made in Indonesia” tag items are manufactured there. As a result, the city is filled with outlets and factory stores for excess clothing from brands we know well.

7:00, Friday, May 17th

We park and walk into a concrete clearing behind office buildings to find the first event already underway. Diamond Fair is one of the sponsors for one of the city appreciation events. The event is a sports day and Diamond Fair’s mobile truck selling ice cream, juice, milk, and several other products already sits gleaming on the sideline. A large crowd forms around the truck and they sell more than 75 transactions within the hour.

Mackenzie holding a beautiful baby

Mackenzie holding a beautiful baby

A small group of men asks for pictures with us, and it sets off a flurry of photo shoots that culminate in a woman handing Mackenzie her new-born baby for a sweet shot.

9:00, Friday, May 17th

We make it to the town of Cimahi where the most profitable Diamond Fair store sits. We have planned a focus group discussion and begin preparing the office. From 10 AM to 12 PM, we see over 30 customers and non-customers asking a slew of questions about their shopping habits, experience with Diamond Fair, willingness to order online and more. The focus groups are especially eye-opening because we have so many preconceived notions about buying habits from the United States that are completely different in Indonesia. The average Indonesian grocery shopper is likely a matriarch and is completely driven by price promotions. They will travel well out of their way just to save a few cents and are especially agnostic to ordering online despite the time and cost of travel. We also meet several small business owners who make a good starting base for a potential subscription delivery service idea that we are considering. Both reference community and referrals as a major way that they learn about offers and new stores. Their answers validate many of Diamond Fair’s PR and promotion strategies.

Consumer Interviews

Consumer Interviews

13:00, Friday, May 17th

After FGDs, we grab lunch and try eating the traditional meals with our hands for the first time as Indonesians would. The team orders us a buffet of items, chicken, several styles of fish, sautéed vegetables, and a couple tofu and tempeh options for Annie, the vegetarian of our group. The food is delicious and we wrap it up with coconut waters straight from the fruit.

15:00, Friday, May 17th

After lunch, we head out to a “CompShop”, shorthand for a competitor shopping exercise, to observe what other grocery chains are doing. This includes how they display and promote items, what their loyalty programs entail and where Diamond products are positioned. It takes two hours to get to our first grocery story and we are astonished to find out later that it is only a couple of kilometers away.

19:00, Friday, May 17th

Two CompShops and several hours later we head to dinner at a fancy restaurant overlooking the water. Here we would have one of the very rare occasions on the trip, in the majority-Muslim country, to drink alcohol.

Around 10:30 PM after lots of laughs and a full stomach, we are happy to head back to the hotel for the night. Tomorrow is another early wake-up call.

6:00, Saturday, May 18th

We begin driving back to the Diamond Fair Cimahi store, this time for a community Zumba event.

7:00, Saturday, May 18th

As described in our poem, the Zumba event is filled with high energy and great music. Over 20 men and women of all ages hustle alongside an instructor cloaked in matching black and blue sweat suit emblazed with the word, “Zumba”. In fact, everyone is dressed for the occasion with a couple of women looking almost like superheroes with their neon outfits and matching headscarves. An exuberant woman dressed in a baby blue and pink sweat suit pumping effortlessly to the music in the front encourages the crowd with loud, passionate calls to move and get into the music. It is unclear whether she knows the instructor or is simply a good Samaritan, but she makes all of us smile with excitement.

Karin, Mackenzie, and Annie join in for the workout and Tyler charms with a couple of moves of his own.

Zumba

9:00, Saturday, May 18th

The final event of the weekend is a cooking demonstration led by PR Head, Indri. She shows the women how to make Eggs Bolognese with Diamond branded items and then lets them try it with some Diamond-owned Jungle Juice. The women enjoy the event and once again we are impressed with the reach and attendance of each event. After all, only one store has been open for more than seven months. The events show how dedicated Diamond Fair is to making their B2C strategy work and it helps drive us more to create the best recommendations for the Indonesian context. Plus, we have a lot of fun.

12:00, Saturday, May 18th

Cooking demonstration

Cooking demonstration

We pile into the car for the long journey back to Bekasi. It has been quite the weekend, but these two days make us feel more knowledgeable than ever about our client and their business. We’re happy to have been a part of it all.

IBD Team’s Unique Opportunity to work with Crane and Material Handling Equipment Manufacturing Company, ElectroMech

Written by: Jose Vitor Ribeiro Dos Santos, Johnny Gutierrez, Jason Palacios, Hejar Oncel, and Jeff Neblett

Background

Visit to Cranedge, ElectroMech’s servicing, and maintenance subsidiary

India is the world’s second most populous nation and arguably the world’s most exciting business environment. Despite all of us traveling extensively, no one on our IBD team had ever been to the country. We were thrilled to navigate a new business landscape as part of such a unique program, all while exploring a country that we had heard so much about. Yet we were faced with a daunting project scope from our client, ElectroMech, in an industry we knew very little about – crane and material handling equipment manufacturing. Our scope was to broadly explore disruptive technologies and business opportunities that would allow the company to grow revenue 25x from $40 million to $1 billion in the next 10 years (sounds easy, doesn’t it?!). Not to mention, we were handicapped as our team lead could not travel with us. Despite these factors, we knew the ElectroMech team was eager to have our input and help us in any way possible – with their support we were ready to help the company grow!

First Week

Our trip to Pune from Berkeley was over 24 hours and involved many adjustments (new culture, different food, and habits, crazy

Day 1 – Our team visiting the factory floor to understand the production process

drivers and a 12-hour time difference from California), all while preparing for our day-of-arrival presentation. One would think that the first-week in-country would be rough, right? Well, while it certainly had its challenges, the overall experience was nothing short of amazing. Pune is a rapidly expanding city located about three hours by car from Mumbai. We quickly found it to be filled with very friendly and helpful people, great food and an ambitious and ready-to-work client. The first interaction with the ElectroMech team was our day-of-arrival presentation, in which we were able to meet many other leaders of the company, showing them our goals and explaining how important our interactions with them would be in order to achieve a successful project. The presentation was followed by a tour of the factory floor – quite helpful in understanding ElectroMech’s processes and organization – and by the kick-off of our internal meetings with members of the organization.

“Crane Score” – the number of cranes ElectroMech has built at this plant.

ElectroMech organized many meetings with their division heads and team members so we could develop a full understanding of where the company currently stood as well as the company’s strategy. Every interview – we spoke with sales, design, engineering, finance, innovation and others – was very helpful for us, in the sense of corroborating and invalidating parts of the hypothesis we had developed, identifying new opportunities and generating new ideas for our final presentation. We also interviewed local and multinational clients and partners of the company to support this process.

 

Second Week

A lot of work, but a lot of fun – that’s the best definition of our second week in Pune. After a sightseeing weekend in Mumbai and a

Our team with ElectroMech’s Board and the Managing Director’s family after our final presentation

few more meetings with customers and partners on Monday, it was then time to focus on our main assignment in India: a two-hour presentation to ElectroMech’s Board of Directors on Friday. The expectations from the company were very high, and we felt that we had quite the responsibility considering all the attention and support that we had received. We needed to deliver a great presentation and point to innovative solutions and opportunities for ElectroMech.

Our final presentation to the board on Friday, May 26th

The team worked very well together and, even though we had a few long nights researching and tirelessly editing PowerPoint slides, we all were happy with the intensive learning and growth we were experiencing. It was great to use insights discovered during our interviews to better explore and assess the technologies and potential new business models we were proposing for ElectroMech. For example, by interacting with ElectroMech clients we identified key core competencies that allowed the company to stand out from the competition, as well as what new technological core competencies needed from ElectroMech in order to increase productivity and reliability. After several meetings discussing the presentation, working through nine different versions of the slides and practicing the full presentation a few times – it was time to show the result of our work to ElectroMech’s management and the Board.

The final result was great! Our recommendations brought to life several discussions among the board members – just as we hoped it would – and the overall reaction was very positive. The hard work was definitely worth it, and we could finally relax and prepare for a great weekend in New Delhi and Agra… after all, it was about time we visited the Taj Mahal!

Johnny, Jose and Jeff at the Taj Mahal during the second weekend of the trip

Closing

Overall, the ElectroMech IBD project was an amazing experience for us. Not only in understanding more about India – that it is indeed a vibrant country with huge potential for further growth and development – but also the opportunity to work with ElectroMech was unique. We are getting back to Berkeley more prepared for our next professional steps, and certainly with lots of amazing stories to tell!

All Around the World; IBD Teams In-Country

Written by:  Danner Doud-Martin, Assistant Director, Operations for the IBD Program

When I introduced myself to the Full-Time MBAs on their first day of class for the Spring IBD program, I told them I wanted to either be the sixth member of their team or be stowed in their suitcases.  There wasn’t a team I didn’t want to join as all 16 were going to work with great clients, on impactful projects, and in amazing destinations.  Now that our IBD students are scattered all over the world and sending photos and updates from their first weeks in-country, I am of course envious, but also proud to be a part of a program like IBD.  I am living vicariously through our Haas students as they have experiences that perhaps will change their lives, or at least make these next three weeks incredibly exciting.   

Team YGA having breakfast on Bosphorus river

Team YGA having breakfast on Bosphorus river

Teams tell us that they have been welcomed by their clients and the other members of the organizations with warmth, appreciation, and support.  They have enjoyed delicious local cuisine, been invited to people’s homes and seen the local sites.  They have toured crane factories, hospitals, warehouses, and flower markets.  Teams have scrubbed up and witnessed eye surgeries in Peru, been included in their client’s internal pitch meetings in Shanghai, and invited to lunch by the Prime Minister of Uganda.  They have been featured on local Turkish television and have conducted 3-hour design workshops for university students in Uganda.   

Team Seva before going into to witness a surgery in Peru

Team Seva before going into to witness a surgery in Peru

Importantly, they have learned more about their client’s needs: “One interesting thing that we have realised in our first 2 days is how much more we know of the business and the internal politics behind our client by just being here; which is something not very clear when you are sitting that far away,” shared one Team Lead.  There is an opportunity now to “fill in our gaps in knowledge through the interviews, market visits, and retail store visits we have scheduled over the next several weeks. We look forward to the rest of the trip!” shared the Agripacific Team.  IBD Teams also feel more connection to the client’s objective and how important the project outcome is to their client.   “It is most exciting to be on the ground here and feel the immensity and importance of the work that our client does,”  shared Blakey Larson, IBD Team Lead for Civil Right Defenders.  IBD teams also see where and how they can add value.  Team Lead, Harsh Thusu said of his project, “we are most excited about helping the accelerator in this interesting journey as they are at a crucial stage of their operations and our recommendations could bring great value to them to tap into the US market with a sustainable business model.”

Team ElectroMech Team ElectroMech with crane

Team ElectroMech

On their first day in-country, IBD Teams gave a day-of-arrival presentation, updating their clients on their findings to date and outlining their 3-week work plan leading up to their final presentations.  Teams felt good about their presentations and expressed how “engaged their clients were.”  They appreciated the collaboration, feedback, and lively discussions.  Carolyn Chuong, Team Lead for Team Makerere said that their clients were “very enthusiastic and also helped us refine our Theory of Change for the Center and think through private sector needs.”

Client’s have already shared accolades about their Haas IBD team members.  Khamisi Masanje, from Makerere University, said:

“This team is exceptional. They are very innovative, articulate, friendly and professional. The team has the right blend of skills because everyone is so good at what he or she does while at the same time, everyone is working as a team. The testimony from our Makerere students, who attended today’s design workshop led by the IBD Team, were so amusing.  I like the natural blend they are having with our students, staff and the general population of Makerere.  We shall surely miss our Haas students when they leave”.

YGA’s Sezin AYDIN said of Team Lead Chelsea Harris’s performance at their press conference, “Chelsea has done a great job, you

Team Ananda

can see how clearly she conveyed her messages, in a calm yet positively energizing way.  We are very happy that we had a chance to offer this kind of experience to our team and very glad that we represented YGA & Berkeley and the mission we serve together in science center project the most beautiful way possible”.

My favorite compliment was from Makerere’s Charles Baguma who said, “I think we got a high-flying team from Berkeley”.  In my opinion, Mr. Baguma’s comment resonates with me because Team Makerere and all of the other 15 Full-Time IBD teams are exceptional.  Based on their photos and comments, all the teams feel they are flying high right now.  Is it because of the incredible opportunity to work internationally on a consulting project? Is it because of the impact that our students are making on the company and the region or the bonds that are being formed between team members as they share this incredible journey? Is it the beautiful places they are visiting and the culture that they are experiencing? It is all of the above and more!  

You can enjoy their adventures by friending us on Facebook at bit.ly/facebookibd.  Each week we will post a blog written by each IBD team highlighting their experiences, and our first one written by Team Makerere can be found here.   You can also subscribe to our blog by going to bit.ly/ibdblog.

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Evening Weekend IBD Program Kicks Off

EWMBA IBD Students

While the Full-Time MBA (FTMBA) program is at the end of their engagement with IBD, 18 Evening and Weekend MBA (EWMBA) students kicked off their IBD experience on May 14th.  This is the 6th year that the course has been offered to EWMBA students and although the program is very similar to the FTMBA course, there is one significant difference: time.  The summer program has much less of it overall, as students only have seven weeks of instruction and two weeks in-country working with clients.  EWMBA Teams are also made up of 4-5 students and led by a Team Lead, who is a classmate but unlike the FTMBA Program, the EWMBA Team Leads don’t have the additional weeks to work with their client to build rapport and gather intel on their project before their Team Members join the project.  Instead, they have to jump right into the process and establish themselves as a lead of their project to their client and teammates.  When asked about his strategy for being a Team Lead at this point in the process, the Samai Distillery Team Lead, Sushant Barave said:

Team Aramis

“Although we are at a very early stage, I am realizing how amazingly competent our team is. In a way, this makes my job as a team lead quite easy! I hate to call it a ‘strategy’ because it really boils down to keeping things really simple at this stage – having open communication, a structured approach to understand and address client’s needs, and making sure that all of us are having fun in the process!”

This is a sentiment we hear often from Team Leads in both the FTMBA and EWMBA programs.  The Aramis Menswear Team Lead, Kalyan Pentapalli shared, “I have a very experienced team and sometimes it feels intimidating leading three third year students, but they have been gracious enough to let me set an example and lead.”

Lead, motivate, organize, delegate, and manage work streams is what our EWMBA Team Leads will do as they prepare to go in-country on July 1st.  It’s a quick turn-around and with full-time jobs and other obligations, it is a lot to manage.   “It has already been great working with the team, and we are getting familiar with each other’s working styles. Given our crazy schedules collectively as a group, we have also been open to calls ranging from 7 am to 11 pm – this goes to show the flexibility and commitment from the team members”, shares Barun Mazumdar, a member of the Aramis Team.

Many students come to Haas because of the opportunity IBD gives them.  The Team Lead for ACT,  Praveen Settipalli, was determined to take IBD before he graduated despite having a new baby and starting work at a startup.  He heard first-hand experiences about IBD from his classmates and he, like so many others, felt he could benefit from the opportunity to work on an international consulting project.  “As a product manager, IBD will help me renew my core-consulting skills of framing the problem, lead a diverse team to formulate the strategy and obtain resources for successful execution. Doing this in a different industry/culture with a team of amazing Haas MBAs will also teach me how to lead across diverse environments. Personally, the IBD structure would allow me to embrace uncertainty and openness and immerse myself in a new environment. I also hope to reflect on my current environment and leadership style while at the client location and come back not just with awesome solutions for the client but also unforgettable memories and experiences.”

Team Samai

Frank Schultz, the Instructor and Faculty Mentor for the EWMBA program is confident that his students will be able to balance all of their competing priorities to find personal and professional successes from their IBD experience.   “I have been teaching the EWMBA IBD program since inception and every year I appreciate how much my teams dedicate themselves to their client and projects to provide true ROI – despite their day jobs and their families.  I have no doubt that this year’s students will work very hard and like every year, they will enjoy getting a taste of consulting in a global setting.  They will undoubtedly come back from their two weeks in-country with new perspectives, tools, and confidence to try different approaches.”

Teams will travel all over the world this July.  Praveen’s team will work with a social enterprise that provides entrepreneurship training and mentorship to young Zimbabweans and Sushant is taking his team to Cambodia to work with a rum distillery start-up.  We have one team that will travel to Mexico to work with a consumer and corporate financial services company, and Kalyan’s team will work with a privately held 20-year old menswear retailer in Brazil.  We are confident that these EWMBA students will have unforgettable and invaluable experiences.

Team ACT

Tackling the Youth Skills Gap in Uganda: An Update from Makerere University

Written By: Team Makerere, Hans Klinger, Elizabeth Foster, Matthew Hamilton, Jeannie Valkevich, and Carolyn Chuong

Our sweet ride while in Kampala that we affectionately call the “Mute-mobile” (our IBD team is creating the strategic plan for the Mutebile Center at Makerere University)

Our sweet ride while in Kampala that we affectionately call the “Mute-mobile” (our IBD team is creating the strategic plan for the Mutebile Center at Makerere University)

We arrived in Uganda around midnight, which meant we needed to wait an extra day to see the bright blue sky, rich red clay, and lush green foliage of East Africa. However, what we didn’t have to wait for were the bright smiles of the welcoming Ugandan people. Charles, one of our clients at Makerere University, was awaiting our arrival with a Berkeley baseball hat, personalized sign, decaled car, and a grin ear to ear. This would become standard during our first week in-country, when we would meet Makerere students, university professors, the Governor of the central Bank of Uganda, the Prime Minister, and many others.

Our team is working specifically with the Makerere University Private Sector Forum (PSF), which was established 11 years ago as a public-private partnership in the country’s largest and most prestigious university. The Forum’s mission is to bridge academia and the private sector to foster socioeconomic development throughout the country. It’s now launching a new center, for which our IBD team is creating the strategic plan, that will address the youth skills gap in Uganda.

Jeannie Valkevich demonstrating how to create a journey map

Jeannie Valkevich demonstrating how to create a journey map

Before arriving, and continuing into our first-week in-country, we’ve conducted over 50 interviews across what our client calls the ‘trinity’: Academia, the Public Sector, and the Private Sector. Part of the process was understanding the student perspective and, in particular, their pain points as they enter the workforce. To that end, we carried out a design thinking workshop for 23 students, led by our team’s former rockstar teacher (and timekeeper connoisseur) Jeannie. After a silly icebreaker that involved some pretty embarrassing dance moves on our end, we asked students to draw out their “journey maps.” Students mapped out the high points when they felt encouraged and confident about the career development process, as well as low points when they felt confused or discouraged. Given that the students were overflowing with ideas Jeannie had her work cut out facilitating the group discussion.

Matt Hamilton showing off his flawless dance moves during the icebreaker

Matt Hamilton showing off his flawless dance moves during the icebreaker

The workshop really started to get rolling after the break. Four groups of students, each paired with one IBD team member, began to ideate on potential programming for the new Center. After diverging, we encouraged students to converge around an agreed upon set of programs. The groups came up with a number of creative ideas–everything from a student-run farm, to a marketplace to share student ideas with the private sector, to a cross-faculty idea sharing platform. The groups then presented their ideas and recommendations (Shark Tank style) to PSF leadership. And they weren’t shy about asking questions or challenging each others’ proposed programs. As we closed out the session, we had to cut off half-a-dozen raised hands and ask them to keep the conversation going after the workshop. It was pretty inspiring to see how much energy the students had at the end of the three hours. One of the PSF staff members Patrick remarked afterward, “Our students often feel like their voices don’t matter–they were so happy to have their perspective considered.”

Hans Klinger working with the students as they begin to converge on a program idea for the center

Hans Klinger working with the students as they begin to converge on a program idea for the center

After wrapping up the design workshop, we headed over to the Parliament of Uganda to meet with the Prime Minister, Dr. Ruhakana Rugunda, who just happens to be a Cal Alum. Dr. Rugunda has been a staunch supporter of this new center at Makerere University from the start. Before getting down to business, he was eager to hear which states in the U.S. we hailed from. He was back on campus just a few years ago for a class reunion, which I’m sure made some of his classmates feel unaccomplished. Apparently, Berkeley hasn’t changed much since 1978. He also mentioned there was an East Africa Berkeley reunion in Kampala just a few months ago–pretty cool knowing there’s a Cal Bears community in this part of the world. Before heading out, we gave Dr. Rugunda a Cal pennant as a gift, which we’re sure certain he’ll hang behind his desk, right next to the flag of Uganda.

Left to right: Jeannie Valkevich, Matt Hamilton, Khamisi Musanje (Makerere University), Dr. Ruhakana Rugunda (Prime Minister of Uganda), Carolyn Chuong, Beth Foster, and Hans Klinger

Left to right: Jeannie Valkevich, Matt Hamilton, Khamisi Musanje (Makerere University), Dr. Ruhakana Rugunda (Prime Minister of Uganda), Carolyn Chuong, Beth Foster, and Hans Klinger

More to come from Kampala soon!

Young Guru Academy (YGA) Partners with IBD for a Brighter Future

“IBD was the best experience I had at Haas.”  One of the reasons we repeatedly hear this sentiment from our Berkeley-Haas alumni is because of the client/student project dynamic.  The IBD experience goes beyond the classroom and intersects with real life.  For 24 years IBD clients have looked to the MBA’s in our IBD program to solve concrete challenges for their organizations.  They have invested their time, resources and trust in our IBD consulting teams.

One of our exceptional spring 2017 IBD client organizations is known as Young Guru Academy or YGA.  YGA is a non-profit organization founded in Turkey in 2000 with the mission of cultivating selfless leaders to realize the dream of a brighter future for younger generations.  YGA students volunteer over 3,000 hours of their time working in teams on social innovation projects.  The organization focuses on three fields of innovation – science, orphans, and the visually impaired – and develops innovations that impact the lives of many in these areas.

We asked Sezin Aydin, YGA’s Director of International Affairs, to answer some questions about YGA and the IBD experience to date.

IBD: What made you decide to participate in the IBD program?

YGA:  Over the years, we have experienced that the essence of a fruitful partnership is one of shared values and meaning. Once we saw that (Berkeley-Haas and YGA) both value field study and we both find the development of a student imagining a better world to be meaningful, our passion in participating in the IBD program grew.

 

IBD:  What do you hope to accomplish from your IBD experience?

YGA:  The field we chose to collaborate with IBD Students is YGA’s project on the advancement of science among youth.  The IBD team is specifically working on developing sustainable marketing and financial strategy for all three parts of the science project- the launch of a Science Museum to inspire youth and adults with attractive, inspiring and thought-provoking content, production of a Live Science Show, which will be broadcasted on CNNTurk; and the distribution of Science Kits which has been designed by YGA graduates and funded through crowdsourcing.

What strongly unites the IBD team and YGA in this project is the shared dream of children becoming more curious and enthusiastic about science. YGA brings years of experience of working with students from age 10 to 22, visually impaired students, orphans and recently, refugees, as well as knowledge of local opportunities, obstacles, and challenges. The IBD students, on the other hand, bring a global perspective as each team member comes from a different background and knowledge of best management practices.

IBD: How has the IBD experience been to date?

YGA Visits Berkeley-Haas

YGA: It has already been an amazing experience. Even before YGA was selected to participate in IBD program, we always felt we are on the same team. We are aware of the approach most international universities adopt for programs in Turkey nowadays. There are not enough words to explain our gratitude to Prof. Kristiana Raube for the support she has provided to YGA. We very much appreciate her confidence in us, and we will strive to make this meaningful collaboration work in the best way possible.

IBD: Have you enjoyed working with your Team Lead, Faculty Mentor, and newly formed Team Members?

YGA:   Prof. Kristi said in our last meeting, “We feel like we are old friends now.”  This is exactly how we feel about each other.  Team Lead Chelsea Harris and Prof. Kristiana Raube devote many hours each week and have brought valuable resources to the YGA Science Project.  Our team members, Amol Borcar, Mariana Martinez-Alarcon, Annie Porter and Jeanne Godleski, have impressive backgrounds from diverse fields.  Their combined strength is a valuable resource for this project.

Berkeley’s culture is very close to YGA’s culture.  We believe in the essence of Berkeley Culture’s 4 pillars, just, we have them in different words. We believe in questioning the status quo: we say “Positive Challenge” to do things in a better way.  We believe in confidence without attitude: we say “Selfless Confidence.”  We believe in the unlimited potential we possess: we say “Best Today, Better Tomorrow.”  And we always believe in students: we say “Our main project is people project.”

IBD: Are you excited for any part of the process that is coming in the future?

YGA:  Next week, our team will present a benchmark analysis of world-class science museums, their key performance indicators (KPIs) and examples of some of the best practices. The most exciting part will be their final presentation which they will be delivering to a very high executive level audience- the advisory board of the Science Museum. As challenging as it may be, we have no doubt it will also be a broad experience for them.

IBD: What are you most excited to share with your team when they arrive in Istanbul?

YGA: Most importantly, we would like to share the YGA culture. We already consider them YGA students, like ourselves. We would like to share our challenges and what we have learned from them.  A special trip to Trabzon-Tonya, a north city by the Black Sea, is planned which includes science workshops with primary school students.  

There will be two notable events which will take place during our teams’ in-country visit: Great Place to Work Awards Ceremonyin which YGA will be awarded a Great Place to Work in Turkey for the second time; and the YGA Annual Advisory Board Dinner in which YGA will announce its new entrepreneurship model.  

Finally, İstanbul is one of the most glamourous cities in the world.  We will enjoy the most beautiful views of this city throughout the program. Of course, Turkish cuisine is an inseparable part of the program, so we advise our team to start exercising in advance to make room for delicious food!
The IBD Team leaves for Istanbul on May 13th to experience all that YGA has planned for them during their three weeks in-country.  We look forward to hearing from the IBD Team about their experience.  Please check back over the summer as we will feature blogs written by our student teams.  We leave you with the last thought from Chelsea Harris, the IBD Team Lead, about how she feels about the partnership with YGA.

IBD Teams United – The 2017 Full Time MBA IBD Program “Big Reveal”

017 Full Time MBA IBD Program “Big Reveal” Day

Finally, the wait is over!

The Spring 2017 IBD program Team Leads, faculty, and staff don’t have to stay quiet any longer.  The IBD “Big Reveal” event took place on March 2nd when each Team Lead welcomed their respective Team Members with a short two-minute video on their client, their industry, and their overview on what the team has been tasked to solve.  Team Leads also included information about their project destination and what they might experience while living and working for three weeks in-country.  Finally, Team Leads presented their four new Team Members with a small gift that represented something about their project country or client.

Said one Team Member of the experience, “The IBD reveal day was a lot of fun. (Team) Leads did a great job staying silent until the day of so it remained a mystery, which I loved. The videos were hilarious and all of the gifts were so thoughtful.”

Team Tekes has hugs all around

Clapping, hugs and handshakes were exchanged after each IBD team was revealed.  

Another incoming IBD Team Member commented that “I loved seeing all of the fun videos and learning about all of the projects!  The local country specific gifts for team members made the reveal especially tailored and fun.  I was so excited to find out that I’d be spending my summer in Thailand, with a great group of people, working in a new industry.  It is sure to be a fun experience and I look forward to being challenged personally and professionally along the way.”

Team ARM meeting for the first time

Once the IBD project “Big Reveal” was concluded, it was time to get the newly formed groups working on a team building exercise called the Viking Attack – a longstanding IBD tradition.   Building successful team dynamics is one of the main goals of the IBD course; IBD Executive Director Kristi Raube often describes IBD as “teamwork on steroids.”  Although there are many courses at Berkeley-Haas in which MBA students work in teams, there isn’t one quite like IBD in which students end up spending three weeks together outside the US working on a consulting engagement.  As Kristi Raube put it, “we really emphasize teamwork, as students will need to rely on each other in-country.  International work is all about being flexible and being able to handle unpredictable and difficult situations.”  

YGA Team Lead giving her new Team Members yummy baklava

Over the next seven weeks leading up to the departure to their respective project countries, IBD teams will work to gather more insights from their clients, conduct extensive research, and tackle the problems they have been tasked to solve.  At the same time, Kristi Raube and the IBD Faculty Mentors will work with the students on IBD course goals like developing consulting skills and techniques, communication and storytelling skills, and understanding cultural dynamics.   As Faculty Mentor Judy Hopelain observed at this point in the course, “My teams are excited, revved up, and they know what they are doing.”  

Team G-Hub

Tune in next month when we check back with the IBD teams on their progress, and we learn how ready they are to head out on their international adventures.  

To see all the photos from the Spring 2017 IBD Program “Big Reveal”, click here.  https://drive.google.com/open?id=0ByYfWhxK5s7RUzJQX1BULU11VFk

Team ElectroMech

 

2017 IBD Draft; Team Leads Select Their Four Team Members

A sea of resumes covered the IBD classroom tables on February 16th as Full-Time MBA Team Leads and their Faculty Mentors from four categories of IBD projects (Wild Card, Technology, Social Impact, and Retail and Consumer) met to identify and draft four additional Team Members for each IBD team.  The Team Leads were looking for the perfect balance of talent and experience to round out their individual IBD teams.

Faculty Mentor Whitney Hischier and Team Leads Elspeth Ong and Kasey Koopmans

Faculty Mentor Whitney Hischier and Team Leads Elspeth Ong and Kasey Koopmans

As the IBD Team Member draft proceeded, there was no drama or contention, and everyone came out of the process not only as friends but team allies.  While Team Leads looked out for their own team’s interest, they also kept in mind what worked best for their fellow Team Lead’s teams.

“It’s all about balance,” said one Team Lead when asked about her strategy.  “The goal is making the best team for all of us.”   

It was a very collaborative process across all four project categories.  In addition to keeping an eye on their own team’s needs, individual IBD Team Leads looked out for the interests of the incoming Team Members.  There was a considerable amount of internal group discussion to make sure that each Team Member was assigned to his or her best project based on previously expressed project preferences.  Personal insights and class awareness also played a role in team selection: in many cases the Team Leads said to each other that a certain potential Team Member “would be perfect” for another Team Lead – sharing their knowledge of that individual’s strengths as a project candidate and how that person could positively affect the project team.

The Retail and Consumer Goods IBD group working on their selection of Team Members

The Retail and Consumer Goods IBD group working on their selection of Team Members

In the end, all of the Team Leads appeared pleased with the selection of their respective Team Members.  Overheard was this comment about the overall draft process: “I love my team.  That was way better than I thought it would be.  Our group was extremely supportive and made sure we all got the skills we needed to be successful.”

Team Leads Nolan Chao, Harsh Thusu and Raphy Chines

Team Leads Nolan Chao, Harsh Thusu and Raphy Chines

Next on the agenda for the Team Leads is making a short video that will introduce the newest Team Members to their respective projects.  These individual video presentations will be shared on March 2nd at the “Big Reveal” IBD class,  during which incoming Team Members will learn about their IBD project, as well as their Team Lead, Faculty Mentor, client, and project destination.  Here in the IBD program, we can’t wait for March 2nd.  Stay tuned for more!