PSI Team in Nairobi, Kenya

PSI in front of hospitalWritten by Sara Farsio, Kamellia Saroop, Jennifer Richard, Nick Greczyna, Deitrich Davidheiser

May 29th, 2018

Writing to you from my Westlands Apartment in Nairobi, Kenya. We just completed our final presentation with our client yesterday! Let me share a little about our time in country.

PSI IBD team visiting a national distributor, MEDS, and learning about how they control the quality of drugs

PSI IBD team visiting a national distributor, MEDS, and learning about how they control the quality of drugs

Our IBD team arrived in Nairobi 3 weeks ago to meet our client, Population Services International, face to face for the first time. Population Services International (PSI) is a U.S. based NGO that is working to make it easier for people in the developing world, work to lead healthier lives and plan the families they desire. PSI does this by carrying out Social Franchise Networks. While the organization works globally, our team has been partnering with the Franchise Networks in East Africa (over 500 clinics in the network!), looking to bring solutions to not only those in Kenya, but also Uganda, Tanzania, Malawi, Burundi and Somaliand.

In-Country – Week 1

It was great to get our feet on the ground when we arrived. We had meetings set up for us all week! I’ll share some highlights from our experience.

  • Visiting the Tunza Franchise Network clinics in Kenya. We went to 6 clinics and met with the owners and staff. Everyone was incredible friendly and willing to answer our questions even though they had a lot on their plates serving patients.
  • We met with the CEO of a new Group Purchasing Organization, MedSource. Incredible to hear about the platform they just launched to help clinics like the ones in the Tunza network.
  • Spending the day with the PS Kenya team was great. They drove us to the various clinics and shared their insights about working with clinics. We had a pit spot for lunch which was a perfect setting to get to know them better. We ate freshly fried Tilapia caught in Lake Victoria – delicious and so much bigger than what we see in the States.
Diani-Beach,-Kenya

Diani-Beach,-Kenya

We finished Week 1 with a weekend trip to Diani Beach! One of the world’s most beautiful beaches. Water was clear and sand was as white as it gets! Such a rewarding getaway for our team. We had a fun bonding experience going scuba diving along a coral reef! Deitrich was certified but for the rest of us, it was our first time. We saw starfish, sea turtles, eel, shrimp, and so much more.

Scuba-time

Scuba-time

In-Country – Week 2

Crunch time! Week 1 was a whole week of new information for us all to intake. This week we spent incorporating new insights into our strategy, then refining and validating our deliverables. This meant a lot of heads down time on our computers. Luckily, our apartments and the client office are really close by, so we had a good setup for getting a lot of work done. Each morning, our apartment complex offers us free breakfast. Kenyan tea is always a treat – comes with hot milk and is delicious– an influence from when the British colonialized Kenya.

Masai Mara

Masai Mara

Thursday of this week we did a practice dry run through of our final presentation to one person at PSI. This was a great chance to get feedback and prepare for next week.

A male lion!

A male lion!

We finished off Week 2 with a long awaited Safari! 6 hour drive from Nairobi and we were close to the Tanzanian border, in the middle of the Masai Mara. We did two game drives and saw tons of animals: lions, cheetah, leopard, wildebeest, gazelle, impalas, elephants, giraffes…the list goes on! Had a great time here and also got to meet the Masai villagers – and incredible and humbling experience.

PSI IBD Team with Carlos, our Safari Tour Guide.

PSI IBD Team with Carlos, our Safari Tour Guide.

In-Country – Week 3

Our last week! It felt so good to have worked so hard on the deck, practiced the presentation using our Lead Comm skills and presented to over 20 people from PSI. It was great to hear their feedback and excitement about our strategies. They appreciated how realistic our ideas were and it felt great to deliver! Enjoyed the rest of this week by finalizing our deliverables and enjoying Nairobi!

Team PSI enjoying dinner

Team PSI enjoying dinner

Haas IBD Blog – Citibanamex

Written by Michelle Boyd, Kira Mikityanskaya​, ​Jack Anderson, Danielle Pinder​ & Neeraj Goyal

The view from our apartment at dawn

The view from our apartment at dawn

As the second Haas IBD team to work with Citibanamex, we knew we up for an interesting experience!  Citibanamex is one of the oldest and largest banks in Mexico, and it has a culture of being traditional.

So how does a massive and traditional bank attract the young and emerging affluent, and adapt to an increasingly digital world? 

That is the question we were trying to help solve, and here is a day in the life:

 6:00 am – 9:00 am

We were fortunate enough to be staying in an Airbnb on the 18th floor of a beautiful apartment complex.  The views from our apartment were incredible, and we were rewarded with amazing sunrises and sunsets – but more importantly we were able to get a sense of how large Mexico City is.  There are over 21 million people living in the greater metro area, which contributes to some of the worst traffic any of us had ever seen.

Although our apartment was less than a mile away from Citibanamex headquarters, our daily commute regularly took over 30 minutes, as we wound our way down the hill and through incredibly dense traffic.

Team picture on the way to the office

Team picture on the way to the office

Our commute!

Our commute!

9:00 am – 1:00 pm

When traffic was light we made it into the office by 9:00am.  The office doors were also a source of daily comedy – we are still not sure what their purpose is.

On one of our first mornings in Mexico we hosted an Ideation Workshop.  We had 17 Citibanamex employees from across the organization come together to help us develop new ideas.  Although this workshop was very generative (over 90 ideas!), it got off to a bumpy start.  Just as we kicked off the workshop with a presentation about our research, we were told we needed to evacuate; a 4.7 magnitude earthquake had just hit a town nearby.

Waiting to be allowed back inside after the earthquake evacuation.

Waiting to be allowed back inside after the earthquake evacuation.

After about 20 minutes of waiting outside, we went back upstairs to finish our

Michelle and Kira going through the office doors

Michelle and Kira going through the office doors

presentation. We then divided into groups and tried to embody different customer personas.  Our goal was to brainstorm the tasks, influences, pain points and feelings that these customers would experience while working with Citibanamex.  These factors were then assembled into a customer journey, which was used as a platform to brainstorm potential solutions.

 

1:00 pm  – 2:30pm

The Ideation Workshop in action

The Ideation Workshop in action

Lunch is Mexico is a production.  Working lunches are not the norm, and employees regularly take an hour and a half to relax and chat with friends.  We tried everything from going to restaurants nearby, ordering from Rappi (the Amazon of Latin America), braving the crowds at the wallet-friendly Citibanamex cafeteria (3 dollars for a three-course meal!), and even the street taco’s.

Michelle and Neeraj digging into the street food!

Michelle and Neeraj digging into the street food!

2:30 pm – 4:00 pm

 Afternoons were filled with team-work sessions, meetings with various stakeholders, and the occasional coffee break.

During this time we saw some challenges related to innovating across such a large organization.  We met with amazing, intelligent and driven people, who were questioning the status quo and tackling big challenges – but were struggling to implement their initiatives, or multiple similar projects were being undertaken in different departments.  For most of our team (who came from small organizations pre-Haas), this was an interesting education in large corporate culture and organizational structure.

Jack taking us through a Hypothesis Tree

Jack taking us through a Hypothesis Tree

4:00 pm – 4:15 pm

Coffee was an important ingredient for our team, and we definitely took advantage of the Starbucks in our building.  For those of us who did not know Spanish before Mexico, ordering coffee was about as far as we got. It was appreciated.

Neeraj with a correctly spelled name and a heart for his improving Spanish

Neeraj with a correctly spelled name and a heart for his improving Spanish

4:15 pm. – 6:00pm

After coffee it was back to work, although on a few days we were lucky enough to get out of the office to learn more about Citibanamex first-hand.  We visited two branches, one traditional branch and one digital branch, as well as a contact center.  These visits gave us greater insight into both the benefits and pain points of being a priority customer.

Team picture in the contact center

Team picture in the contact center

After 6:00 pm  

When we were not indulging in the amazing restaurant scene that Mexico City offers, dinners consisted of Rappi, Uber Eats, and a few homecooked meals.

IBD is pitched as an intense team experience – after spending all day together, we were still each other’s company for dinner.  Our team made the most of this experience, and we turned dinners into friendly ‘interrogations’.  We threw out the etiquette rule of no religion or politics at the table and asked each other about childhoods, families, career goals, weird habits, and everything in between!

Although we never fulfilled Jack’s goal of watching Ten Things I Hate About You (his favorite rom-com), we all became closer friends from this experience, and we had a lot of fun hanging out and exploring what Mexico City has to offer.

Here are a few more highlights!

 

 

 

 

 

 

 

Welcome to the Summer 2018 International Business Development EWMBAs

EWMBA 2018

EWMBA 2018

The Big Reveal and Kickoff for the summer 2018 IBD program took place on May 13th in the Innovation Lab at Berkeley Haas.  Fifteen enthusiastic Evening and Weekend MBA (EWMBA) students participated, learning for the first time information about their respective IBD clients and projects.  This particular IBD class consists of three teams of five MBA Students each, all of whom will work on their IBD projects for the next five weeks at Berkeley Haas. In July they will travel to Mexico City, Shanghai and Belize City in order to live and work in-country on their respective projects for two weeks.  

Frank Schultz, IBD Faculty Director, and Mentor, says he “enjoys working with the EWMBA students because they bring a vast array of work experiences to their projects.  This can lead to very creative and transformative solutions for our clients. Plus, they are pretty cool!”

Let’s introduce our newest IBD class!  Please enjoy reading something about each EWMBA IBD student and his/her thoughts about participating in the IBD program.  

Team Mexico City:

Sounak Basu Point Reyes coast on Coastal Trail

Sounak Basu Point Reyes coast on Coastal Trail

Sounak Basu has 12 plus years of work experience in the IT Industry, specifically in U.S. Health Insurance and U.S. Postal Domains.  He has led cross-cultural teams in India, China, and the U.S.

“I believe that the opportunity offered to me by the IBD Program – to be able to expose myself to a new country, a new culture, a new business environment/challenge – will help me grow as a person both personally and professionally. I am a “student always” believer and the IBD program offers an amazing opportunity of learning that I can’t wait to experience.”  – Sounak Basu

 

Mike Chi

Mike Chi

Mike Chi is a Senior Staff Power Management IC (PMIC) Systems Engineer at Qualcomm Inc. and has a Master of Engineering Degree from University of California, San Diego in Electrical and Computer Engineering.  

“I am excited about Mexico city! Living in San Diego and bordering Mexico, I am familiar with some aspects of Mexico, but from what I heard Mexico City will be different. I am very excited about the project, which is a combination of digital marketing, data analytics and behavioral economics. These are not the topics that I focused my studies on, but I think i can apply my strong analytical skills and problem solving ability here very well.” ~ Mike Chi

Shaun Hundle and a bust of a statue

Shaun Hundle

Shaun Hundle works as a project manager for Business Sweden, the Swedish Trade and Invest Council located in San Francisco. He enjoys biking and trying new restaurants.

“I wanted to take part in IBD since my international experience is limited to Scandinavia and Northern Europe, and I wanted to broaden my global professional experience. There is a certain risk in signing up for the course and not knowing the market and client you’ll be working with beforehand, but I liked that adventure aspect. It’s a pretty unique experience and it’s unlikely I’ll have this type of opportunity again in my career.” ~ Shaun Hundle

Charles Shi

Charles Shi

After graduating from UC Berkeley with a Doctor of Philosophy, Materials Science and Engineering degree, Charles Shi started his career at Applied Materials, Inc.  Charles has published six peer-reviewed papers that were cited 1000+ times.

“Each year I travel over 200,000 miles between U.S. and Asia for work. U.S. and Asia have become a comfort zone in my professional and personal experiences. This time with IBD, I’m going to Mexico for the first time of my life. The project there will give me a rare opportunity to explore a different part of world and put my business skills to the test. Even before the trip starts, I knew I will learn a ton there!” ~ Charles Shi

Sayan Mitra

Sayan Mitra

Sayan Mitra has worked for Genentech as Oncology Pricing, Contracting, and Distribution Strategy Manager since 2014.  In this role, Sayan led strategy development for Genentech’s largest product franchise, worth $4.5B.  He also enjoys fostering kittens.

“I am very excited about working with my client.  It sounds like a very meaty project that will have a lot of impact on the client. I’ve never been to Mexico but I’m excited to taste what an authentic taco tastes like.”  ~ Sayan Mitra

 

Team Belize

Hima Erukulla

Hima Erukulla

The majority of Hima Erukulla’s career has been with Intel as a Product Development and Analog Design Engineer. Hima is also passionate about protecting our planet and volunteered in “Climate Change Lobby” to advocate for Carbon Tax and Dividend Bill”.

“Having trained and worked as an Engineer all my professional life, I saw IBD as an opportunity to apply the business knowledge I gained in Marketing, Accounting, Finance and Strategy to solve a problem in the real world. I was particularly interested in working on a social project as I strongly believe that businesses add value not only to the shareholders but also to the society and planet. “ ~ Hima Erukulla

Andrew Lee in front of a train depot

Andrew Lee

Andrew Lee has a Master of Biotechnology from Northwestern University and has an extensive background in business, science, and engineering.  When he is not working for Intuitive Surgical as a Senior Validation Engineer, Andrew enjoys playing basketball and baseball.

“I hope to learn effective problem-solving skills, interpersonal skills, and leadership skills to deliver meaningful benefits to clients and their business while broadening my general understanding of the consulting profession, particularly in the areas of strategy and operations.  Also, as someone who deeply appreciates building connections with people from different professional and cultural backgrounds, I find the program very appealing.” ~ Andrew Lee

Jerry Philip

Jerry Philip

Jerry Philip is the Co-Founder of MarHub Berkeley, a crowdsourced information platform and a chatbot that empowers decision-making by enabling refugees with reliable, relevant, and actionable information.    His day job is at Cisco as a Technical Evangelist – SP Video Marketing and Engineer.

“Having lived in 3 countries thus far I am eager to learn the differences in doing business in a new part of the world and how I can adapt to them.  I was also hoping to be able to use some of the brainpower available at Haas, with some classmates who I have worked with previously to come up with creative solutions, bringing together everything we’ve learnt thus far and sort of serve as a capstone for my HAAS MBA.” ~ Jerry Phillip

Srinivas Rajamani in Costa Rica

Srinivas Rajamani in Costa Rica

Srinivas Rajamani also works at Intel. He is as a Competitive Strategy Manager for the Autonomous Driving (AD) and Infotainment products segments.  When he is not busy establishing Intel as a market leader in this arena, he enjoys SCUBA diving and coaching youth soccer teams.

“I couldn’t have asked for a better project and a better team. My expectation for IBD was to do a pro-bono consulting project that had the potential to have a high level of impact on the client. I am lucky to be part of a team that will be helping Glover Reef Research Station in Belize figure out a sustainable business model. This project is exciting on several different fronts: a) We are helping the client explore potential new revenue streams and a path to profitability b) we will out on the world’s second largest reef! c) couldn’t have asked for a better group of people to spend 3 weeks in a different country”  ~ Srinivas Rajamani

Nik Reddy works at Google as a Senior Business Strategist and a Member of Trust & Safety’s Chief of Staff Global Strategy team.  Prior to Google, he was a management consultant for Accenture. Nik has also earned a Lean Six Sigma Green Belt certification.  

“I was hoping that I would get a nonprofit client in Latin America and, fortunately, I got put on the team that’s working with the WCS chapter in Belize. My preferred mode of learning is “by doing”, and my project will allow me to do just that, as we’ve been tasked with defining a sustainable business model for WCS Belize. I have never visited Belize and the fact that we get to spend time on-site at a remote reef research station (Glover’s Reef) is something that should be a truly memorable experience. My team and I are definitely planning on taking a few snorkeling and dive tours on our off days!” ~ Nik Reddy

Team China

Nausher Cholavaram in Singapore

Nausher Cholavaram in Singapore

Nausher Cholavaram’s career has been in E-commerce and FinTech. He has worked at eBay, a startup that was acquired by Walmart Labs and at PayPal where he is currently Senior Manager for Customer Experiences. He has helped entrepreneurs in Indonesia, India and the Bay Area better manage their businesses.

“As a child of parents with a cross-border relationship and having lived across the world, I wanted to add another culture and geography to my wandering work and travel experience. I’m super-excited, I feel like I have the best IBD project. Working on FinTech, something I am really enthusiastic about and in China which as a market has truly taken off. This will be fun to say the least.” ~ Nausher Cholavaram

Rohan Balwani

Rohan Balwani

The majority of Rohan Balwani’s professional experience has been with Oracle as a Product Manager and Design Engineer.  He is also the Product Management Mentee and Meetup Co-Organizer “For Lean Product and Lean UX Meetup Silicon Valley.”

“The IBD program gives me a platform to further expand my horizons by working on a problem in a different cultural context. It will also give me exposure to the consulting domain and help me consider consulting as a potential career path. The program will also equip me with the ability and frameworks to think through difficult problems and arrive at impactful solutions.” ~ Rohan Balwani

Tanya Gupta in Iceland

Tanya Gupta in Iceland

Tanya Gupta also works at Google and has since 2008.  In her current role, she is a Product Manager for Google Assistant. In addition to a Bachelors of Science in Computer Science from Carnegie Mellon University​, she also has a Minor in Chemistry.

“IBD is a great opportunity to interact with other cultures in a professional setting. In an increasingly global world, it is valuable to get this exposure.” ~ Tanya Gupta

Pradeep Khanal in Mexico

Pradeep Khanal in Mexico

Pradeep Khanal’s also works at Intel as a Technical Lead and Senior Design Engineer.  He is the Co-Founder and Trustee of the Mahim Ojha Memorial Community Library library in a remote village of Nuwakot in Nepal and the Founder of the Nepal Public Service Fellowship and Co-founded PREM – “Peer Assisted Educational Enrichment and Mutual Mentoring.”

“I knew all along that I wanted to do an international project while at Haas. IBD provides a perfect opportunity to work on a real problem with a group of uniquely talented and fun classmates while allowing to travel to a place possibly not exposed to before. IBD is an opportunity where I feel I can utilize business skills gained so far at Haas. And, I am hopeful IBD experience will be helpful in my future international business aspirations.” ~ Pradeep Khanal

Edi Lim and Berkeley Haas Team Building

Edi Lim and Berkeley Haas Team Building

Edi Lim is a Senior Project Manager at Amazon where he is responsible for bringing new ideas and building software products that optimize Amazon’s fulfillment center networks.  Edi enjoys learning how the world works.

“Chinese FinTech company looking to expand into the U.S. is the perfect combination of destination, industry, client, and project. Super excited and energized. I started researching the company the same day the project was revealed – searched English and Chinese websites, watched Professor La Blanc’s Fintech talk on YouTube, and read World Economic Forum reports.” ~ Edi Lim

In summary, please welcome our summer 2018 IBD Evening and Weekend MBAs.  They are a unique and experienced group, and we are excited to see how the next six weeks unfold.  We can’t wait to see what these newest IBD students and their teams can accomplish for their international clients.  Stay tuned for more news from IBD!

Team Seedlink- Lives and Learns in Shanghai with Dynamic Clients and Colleagues

Written by Paola Blanco, Nanor Asadorian, Ralph Boyajian, Conor Farese, and Dean Guo

The Seedlink team on our first day of work.

The Seedlink team on our first day of work.

Only a week in, and the hustle and bustle of Shanghai is slowly seeping into our lives. We wake up at 8am every morning, and our team breaks into a myriad of mobility tools to get to work. Conor and Paola on the MoBikes – a local bikeshare service. Dean, Ralph, and Nanor grab a Didi – the local equivalent to Uber. We head into the coworking space where our company, Seedlink, is based. Grab coffees, crack open our computers, and turn on the VPNs (even in China, we are never far from gmail). And we get to work. 

Seedlink, our client, is a Human Resources Tech company based here in Shanghai, with offices in Amsterdam as well. They build an artificial intelligence tool that uses Natural Language Processing (NLP) to understand the science of human behavior. In a nutshell, they can use their tool to predict how well incoming job candidates will perform when compared to the talent a company already has in their organization. They have a strong foothold in China and Europe, and are working with IBD to establish their approach to the U.S. market. We have our hands full, to say the least. Our seven weeks in the U.S. prior to travel was jam-packed with interviews and insights, while our time here in China has been primarily about turning those insights into clear suggestions and tactics that the Seedlink team can use immediately.

Our team hard at work, with the Shanghai sunset behind us.

Our team hard at work, with the Shanghai sunset behind us.

Professionally, this has been a tremendous opportunity for all of us. In our push to build a business strategy, we’ve incorporated bit and pieces from almost every class from our core this year. Marketing lessons have influenced how we think about Seedlink’s value proposition and branding. Strategy frameworks have encouraged us to consider the incumbent response to Seedlink’s entrance. From Problem-Finding Problem-Solving, our Haas design course, we borrowed the Business Model Canvas and the insight session tactics. And of course, we lean on our diverse backgrounds to bring it all together: between the five of us, we cover Operations, Finance, Consulting, Tech and Design. Almost perfectly, our project with Seedlink has called on us to weave the lessons from these courses and experiences together into a carefully crafted plan for our client.

The Seedlink team on a lunchtime stroll through the Jing’An gardens.

The Seedlink team on a lunchtime stroll through the Jing’An gardens.

But so much of this experience has also existed beyond the workplace. Our first week here was a huge learning opportunity for all of us. We struggled through the four tones of Mandarin, thankful to our teammate Dean who patiently instructs us (still) each time we stumble. We’ve tried countless food options: Dumpling (x3), Hunan, Yunnan, Hot Pot (x2), Xinjiang, Japanese, Korean… the list goes on and our bellies are full. 

A happy Dean, ready for the first soup dumplings of the trip.

A happy Dean, ready for the first soup dumplings of the trip.

The weekends have included a trip to Guilin to see the fabled mountains and Hangzhou for the storied West Lake.

Even today, we’re just back from a weekend on the beautiful Jeju island, one of Korea’s most famous spots. We stuffed ourselves full of Korean BBQ, took a trip through a 7km underground lava tube, climbed the side of the volcano, and hit the town at night to see K-Pop in action.

1km into the lava tubes of Jeju, Korea.

1km into the lava tubes of Jeju, Korea.

The Seedlink and 51Jobs teams take a boat cruise in Hangzhou, China.

The Seedlink and 51Jobs teams take a boat cruise in Hangzhou, China.

Shanghai, in other words, has served us well: we are working in an urban hotspot, and are eager to take advantage of the proximity to beautiful places and of the melting pot of ideas, cuisines, and cultures that happens here.

It should go without saying that this upcoming last week will pass by all-too-quickly. We much more learning in store, and are preparing our final pitch to our client encapsulating the output of 10 weeks of research and energy. And beyond that, we are focused on spending time with each other, and with the other IBD teams in our Shang-Haas family. We know this time is precious, and that this rare moment in our lives – when we can live and learn abroad with dynamic clients and colleagues – will come to an end before we know it.

On the Bund, a river walk in Shanghai.

On the Bund, a river walk in Shanghai.

IBD Team YGA Travels to Istanbul to Work with Young Guru Academy (YGA) for a Second Year

Written by Team YGA: Joanne Lee, Clara Jiang, Enrique San Martin Petit and Daniel Mombiedro

After a successful inaugural engagement between Young Guru Academy (YGA) and IBD in 2017, the two partnered again this year to send a team of four MBA students to Istanbul, Turkey. The IBD team was tasked with assessing the potential of virtual reality tours to develop a go-to-market strategy and revenue model. Piri – one of YGA’s most promising startups – wants to expand beyond its current travel app which offers only GPS-based tracking audio tours. The value that the Berkeley Haas IBD team would be able to deliver was unique – situated in the hotbed of innovation with VR companies like Oculus, YGA understood this advantage. I had the privilege of being a member of this IBD team and embarked on my first international work experience.

A day in the life:

My alarm goes off at 7:30AM. I quickly get ready and head over to the dining hall for breakfast. Dining hall? Yes, that’s right – my team members and I are staying at Özyeğin university where one of YGA’s offices are located. I assemble on my tray a typical Turkish breakfast – eggs, cucumbers, tomatoes, cheese, and simit, a circular bread encrusted with sesame seeds. I pour myself a cup of hot tea and join my team members in the discussion of today’s agenda.

An elaborate traditional Turksih breakfast spread at a café

An elaborate traditional Turkish breakfast spread at a café

Today’s agenda: a Piri tour of Karakoy, a brief 30-minute meeting with the CEO of Turkcell (the largest tech company in Turkey), self-study time for our team to get some work done, and wrap-up with a dinner party hosted by Sezin, a YGA colleague. I am excited to do a little sight-seeing of Istanbul which qualifies as product testing – perks of working with a travel tech startup.

We arrive at the starting point of the Karakoy tour, a beautiful mosque with two minaret towers, and are promptly greeted by Çağlar, one of Piri’s co-founders. We all plug in our earphones and begin following the instructions from the audio tour. The experience is seamless – as I stare up the intricate details on the dome ceiling, I hear about the rich story behind the mosque. The tour concludes with us reaching the harbor with a spectacular view of the glistening Bosphorus river. After snapping some photos, we stop in a café. Over baklava, we provide feedback to Çağlar on our experience with the tour. Eventually, it is time for us to meet with Kaan Terzioğlu, Turkcell’s CEO – we don’t want to be late and Istanbul’s traffic is unpredictable.

IBD Team on the Karakoy Harbor with Çağlar, one of Piri’s co-founders

IBD Team on the Karakoy Harbor with Çağlar, one of Piri’s co-founders

Again with an unobstructed view of the Bosphorus River, I am sitting next to Kaan in a large conference room. My team members and I are presenting our research on the VR industry and getting a rare look at how the CEO of a major tech company conducts himself. Kaan is engaged, nodding, and occasionally interjecting with an insightful comment. After the meeting, we collect our notes and head back to the YGA office.

We settle into an empty conference room and get to work. Daniel Mombiedro, our team lead, starts going through our slide deck and proposing changes to be made. We all offer our thoughts on how to best reflect the new information from today. We are a collaborative team – discovering, discussing, and delivering together. After several hours of tweaking models in Excel and putting together slides, we’ve made good progress. A YGA colleague swings by to offer us a ride to Sezin’s dinner party. We pack up and prepare to sit through more traffic.

Upon arrival at Sezin’s apartment, I kiss cheeks one-by-one with everyone there. As an Asian-American raised in New York, cheek kissing is uncommon. Through these warm embraces, I feel a strong sense of the close-knit family that YGA has formed. Sezin has prepared a bountiful feast with a variety of meze (similar to tapas). With full plates, we sit around the living room and chat with YGA members to learn about what drew them to YGA. I am particularly inspired by Küşat’s story – Küşat, who is visually impaired, is working on the world’s most advanced smart-cane, WeWalk, that detects obstacles above the waist and integrates third-party apps through voice-activation to lessen the everyday challenges of the blind. At the end of the night, my team packs into a van to return to our dormitories – it’s been a long but eventful day and I’m excited about what tomorrow holds.

Global Lives Project – Building Understanding and Empathy Across Cultures

Example of a Globe Smart Country Comparison

Example of a Globe Smart Country Comparison

On the first day of the spring 2018 IBD class, Faculty Director Frank Schultz told 80 IBD students that they were going to learn a number of skills, including how to solve strategic problems in a business setting across cultures.  Not surprisingly, this is one of the main reasons that Berkeley Haas MBAs want to be a part of the IBD program. While it is common for many of our MBAs to be have lived and traveled extensively outside the US, not all of them have worked internationally.  IBD provides a great opportunity to work on this lifelong skill set.

What are the ways that IBD Faculty Mentors prepare students for challenging international work experiences?  For years, IBD students have had access to the online tool, GlobeSmart, an online platform that offers extensive information on how individuals in different countries conduct themselves in a professional setting.  In addition to being a resource for cross-cultural understanding, it is also a tool used by our IBD students to understand how they conduct themselves overall in business. After completing a diagnostic survey, each IBD team is asked to compare and discuss their differences and similarities on how they prefer to work.  The IBD students are also asked to compare their individual and team results to the specific project country in which they will work for the remainder of their IBD project.

In our most recent IBD class, our newest Faculty Mentor, David Evan Harris, expanded on the GlobeSmart cross-cultural

David at the Berkeley Art Museum and Pacific Film Archive exhibit of the Global Lives Project (2017)

David at the Berkeley Art Museum and Pacific Film Archive exhibit of the Global Lives Project (2017)

assignment and asked students to visit one of the Global Lives Project exhibits on UC Berkeley campus.  Global Lives Project is a nonprofit that David started after he graduated from UC Berkeley in 2003.  

When asked why he tasked IBD Teams with going to on-campus exhibit, David said,  

“I think the Global Lives Project and GlobeSmart are complimentary.  I hoped by experiencing Global Lives, students would have the chance to really think about people around the world, and especially in the countries that they will be traveling to; just as people and not as customers, clients or a target audience.  I wanted them to really think about these individuals, as people who have complex lives and go home to a family each day. I want them to really empathize and think about how people’s lives around the world are different and similar to our own.  GlobeSmart is very much looking at a macro level, looking at statistics and trying to use numbers to break down billions of people into certain types.  Global Lives Project is the exact opposite of that.  It’s about looking at people as individuals that are really unique and that we have to take the time to study and observe carefully.  There are no single answers about what you can learn from a Global Lives Project visit. The student responses were extremely thoughtful and I was really happy about that.”

What were the reactions from IBD students after viewing the Global Lives Project exhibits and getting a look into the lives of 20 people from around the globe?  Here are some of their representative comments:

'19 MBA Gagan Dhaliwal in front of the Global Lives Project

’19 MBA Gagan Dhaliwal in front of the Global Lives Project

“As the son of immigrants, I cannot help but reflect upon the immigrant experience—the challenges and virtues of cross-cultural experiences. Some of the most transformational growth I’ve experienced has come when I was in another country; when I was immersed in a language and culture so foreign to me I did not even know how to call for a taxi. This exhibit reminds me to always seek new experiences—and pay homage to those that have done the same before me.  – Gagan Dhaliwal, MBA Candidate 2019

“I liked this installation a lot. Very cool project. It’s nice that the footage was not overly edited or stylized—clearly an effort to provide as clear and unbiased a depiction of what each of these individuals’ daily lives are like. Kind of like a “presented without comment” type of approach, which I appreciated. Of course, the earnings-per-day figures listed in each description were startling, especially those in South Korea and Canada, which are largely developed nations. What went through my mind was a reaffirmation of just how privileged I am, something I don’t even need to leave the country (let alone our campus) to feel. My privilege abounds.”  Daniel Clayton, MBA Candidate 2019

“Watching the Global Lives Project made me feel closer to these people who live so far away. I was able to see how we are similar and what it might be like for me to live in their situation. I love that this project will serve as a time capsule on daily life around the world for future generations to appreciate as well.” – Rachel Green, MBA Candidate 2019 

MBA '19 Jack Anderson in front of the Global Lives Project

MBA ’19 Jack Anderson in front of the Global Lives Project

“Ivan Montaño from Colombia helped remind me that all kinds of work and lives look different but can have meaning. He showed that the mentality of the person can weigh more than any other part and embodied my understanding of traditional Colombian culture.”  – Tam Pace-Emerson, MBA Candidate 2019

“As I observed the exhibit, the thought that most resonated with me was how big the world is outside my little bubble of existence, but how infrequently I truly think about and empathize with people outside of this narrow view (despite my best efforts). It was a good reminder to build awareness, be curious, and keep perspective – something that can be hard at a top MBA Program.”  – Jack Anderson, MBA Candidate 2019

'19 MBA Rachel Green in front of Global Lives Project Video Exhibit

’19 MBA Rachel Green in front of Global Lives Project Video Exhibit

“Going to the exhibit made me think about how personal and complicated each person’s life is. It made me want to hear more from these individuals to learn why they were doing what they were doing or going where they were going.” – Breona Jenkins, MBA Candidate 2019

“The Global Lives Project was really eye-opening to see the different ways that people across the world lived. While some things were incredibly different (people motor-biking long distances to work, etc.), we found that we could relate to every exhibit in small ways. One thing our group noticed was that for most people, there was way less dependence on phones or electronic devices. More people seemed to be “in the moment” than we see in our daily lives at Berkeley.” – Natalie Bauman, MBA Candidate 2019

Team Thailand: MBA students, Stan Cataldo, Elaine Leong, Ryan Dingler, Igor Borges, Mila Pires

Team Thailand: MBA students, Stan Cataldo, Elaine Leong, Ryan Dingler, Igor Borges, Mila Pires

“I enjoyed my visit to the Global Lives Project and seeing all the ways that people live out their lives. It is amazing how different our lives are in what we eat and how we structure our days, and yet the overarching structures of work, family, and friends is always prevalent.” – Ryan Dingler, MBA Candidate 2019

“I went to the CITRIS Tech Museum and immediately thought about how the people that we are going to be marketing to for our public health client have daily lives that are so completely different from our own. As my team jumps into thinking about potential tactics for our marketing plan, I’m hoping we can step back and view interviewing patients as a really critical process to our project.”  – Rachel Lee, MBA Candidate 2019

'19 MBA Rachel Lee in front of the Global Lives Project Video Exhibit

’19 MBA Rachel Lee in front of the Global Lives Project Video Exhibit

Cross-cultural tools like GlobeSmart and Global Lives Project are important starting points to open up cultural awareness and empathy among students and viewer.  Rachel’s comment above sums up some of the most important priorities for being successful at working across cultures: Talk to people; interview them; spend time listening and learning how they feel and think.  This is critical to the success of the project, and at its essence, it is what makes the IBD experience so rewarding.

The Global Lives Project exhibit runs through the end of May at the CITRIS Tech Museum in Sutardja Dai Hall on the UC Berkeley Campus.

Kristi Raube, Former IBD Executive Director, Made An Impact At Berkeley Haas and Beyond

Kristi Raube speaking at the annual IBD Conference

Kristi Raube speaking at the annual IBD Conference

It has now been a month since former IBD Executive Director, Kristi Raube, left for her new position as the Peace Corps Country Director in Liberia, West Africa.  During her 19 years at UC Berkeley, Kristi took on a variety of roles at Berkeley Haas and across the UC campus.  She left behind a legacy of hard work, dedication, passionate enthusiasm, and the ability to manage efficiently the different priorities and moving parts of our institution.  Kristi accomplished all this while traveling the world, looking for ways that Berkeley Haas could make an impact globally.  In the wake of her departure, we in the IBD team want to offer a tribute to Kristi’s distinguished career by highlighting comments made recently by IBD clients, colleagues and students.  

Peace Corps - Liberia Facebook Page post about Kristi Raube

During her tenure as Executive Director, Kristi rebuilt IBD to become the cornerstone experiential learning program it is today.  She aligned the course to highlight real-world strategic problems and their solutions, providing MBAs with the opportunity to learn consulting tools and skill sets while working overseas.  “She added structure and accountability to the program, which benefited both the students and the clients,” said David Richardson, now the Interim Executive Director for IBD.  2017 IBD Team Lead Carolyn Chuong (MBA ‘18) spoke of Kristi as “a fantastic mentor throughout the engagement with Makerere University (a 2017 IBD Client).  One thing I really admire about Kristi is her ability to find the balance between providing guidance to students and being hands-off. She was clearly invested in helping our client succeed, but she also wanted our team to truly own the client relationship and project scope. As the Team Lead, I felt like I had her full trust and support.”

2017 Team YGA

2017 Team YGA

Kristi firmly believed that regardless of their career path, MBAs needed to experience working across different cultures–something that would prepare them better for developments in their personal and professional lives.  Former Berkeley Haas Dean and current Faculty Director for the Institute for Business and Social Impact (IBSI), Laura Tyson said of Kristi, “I am in awe of your energy and leadership on behalf of the Haas community.  Also awed by your intrepid travel–a true road warrior on behalf of IBSI and the IBD course that you nurtured over many years. You literally went to the ends of the earth to find challenging and transformative projects for several generations of Haas students. You have changed their lives forever in meaningful ways.”  2017 IBD student Mark Angel (MBA ‘18) is one of many who agreed with this sentiment in writing that Kristi “helped shaped one of the most formidable experiences I had at Haas.”

Kristi has provided mentorship and coaching to countless students through the years.  Sarah Evans (MBA ‘18), IBD Team

Dean Lyons and Kristi Raube at the IBD Conference

Dean Lyons and Kristi Raube at the IBD Conference

Lead for the Seva Foundation, was one of many students to benefit from Kristi’s mentorship.  She said that it “was absolutely instrumental to my positive IBD experience and frankly my positive experience at Haas. As a woman interested in global health, it was amazing to have a female mentor who has had such success in that particular field. Kristi was always happy to give me frank advice on everything from career choices to client management. I feel lucky to have worked with her. “

Kristi advocated for multiple ways that MBA students could experience international experiences at Berkeley Haas, expanding the scope of our school’s global reach.  Dean Rich Lyons praised Kristi for “carrying the global banner,” during a speech he gave recently in Kristi’s honor.  In talking about Kristi, he added, “your commitment to everything international is authentic and powerful.  We’ve learned from you and we’re going to continue to advance our international and global offerings.“

Kristi Raube and David Richardson in Bogota with Berkeley Haas Alumni

Kristi Raube and David Richardson in Bogota with Berkeley Haas Alumni

Kristi’s influence also went far beyond the walls of Berkeley Haas.  Heidi Chase, Director of Innovation & Sight for the Seva Foundation, has been a long time client of IBD.  Heidi said on behalf of Seva that, “Kristi has been an inspiration to many Seva staff and international partners dating back to the decade before her appointment with IBD.  Kristi’s excellence in strategic thinking, training, and building teams have benefited sight programs in Asia, Africa, and Latin America.  The legacy of Kristi’s service with Seva will live on through sustainable eye care services for years to come.”

Laura Stachel, MD, Kristi’s former MPH student at UC Berkeley School of Public Health and now Co-Founder and Executive Director of the international nonprofit We Care Solar, would often turn to Kristi for mentorship.  Ultimately, she asked Kristi to join her organization’s board of directors.   Stachel said that in “addition to everything Kristi did here (at Haas), she has been an amazing board member for our nonprofit and brought so much of her passion and insight.  She also enabled us to connect with IBD projects for two years in Uganda and the Philippines.  These projects strengthened our organization tremendously.” 

Kristi visiting PHI clinic in Kampala for her own research, she was delighted to find a We Care Solar Solar Suitcases brightening up the delivery room!

Kristi visiting PHI clinic in Kampala for her own research, she was delighted to find a We Care Solar Solar Suitcases brightening up the delivery room!

Kristi meeting with YGA in Istanbul

Kristi meeting with YGA in Istanbul

The IBD program, together with Kristi’s partnership, has left lasting impressions on many of our clients.  In the spring 2017 IBD course, Young Guru Academy (YGA) collaborated carefully with Kristi to ensure that an IBD student team could work safely for three weeks in Istanbul and areas nearby in Turkey. YGA’s Director of International Affairs, Sezin Aydın, expressed gratitude to Kristi for “being wholeheartedly courageous and hopeful” throughout the long process of making this project in Turkey a reality.  “The value of having such a trusting relationship with your partner is priceless,” said Sezin of her experience of working with Kristi and the IBD program.   

Kristi Raube and Laura Tyson

Kristi Raube and Laura Tyson

Partnerships, leadership, mentorship, and friendship: all these are part of the legacy that Kristi leaves behind.  Since 2010, Berkeley Haas Instructor Frank Schultz has been a part of the IBD program as a Faculty Mentor.  Now, in the wake of Kristi’s departure, he has been tasked to take on the role of IBD Faculty Director.  When asked to share his feelings about her leaving, Frank wrote that ”Kristi was an inspiring colleague, mentor and friend to me during my entire career at Haas.  I feel honored that I will be taking on her role as Faculty Director of IBD.  I always tell my Leadership students that one of the biggest compliments you can pay to a leader is that you will not miss them when they are gone.  Outstanding leaders set their organizations up to succeed well after they are gone.  This is so true of Kristi – IBD is amazingly well positioned for the future.  I realize though I have been terribly wrong in my aseptic statement about not missing leaders when they are gone.  On a personal level, Kristi will be deeply missed by me and all of her colleagues here at Haas.”    

IBD Faculty Mentors

IBD Faculty Mentors

Team Makerere 2017

Team Makerere 2017

In summary, we learned through these interviews and conversations that IBD was just one of the many programs at Berkeley Haas that benefited from Kristi’s leadership and inspired work.  Because of Kristi and the outstanding legacy she left behind, IBD is now ready to launch another inspiring year of connecting MBA students with international consulting challenges.   And yes, Frank Schultz was right: we already miss Kristi here at Berkeley Haas.

An Interview with IBD’s Program Coordinator, Dara McKenzie

Dara McKenzie, IBD Program Coordinator, has been an integral part of the IBD Team for over four years. Dara is responsible for coordinating all international travel and accommodations for over 100 MBA candidates.  She also supports the IBD Team, managing client contracts, and accounting for both clients and students.    Executive Director Kristi Raube reports that Dara’s “upbeat, can-do attitude makes (her) a great member of the IBD team.”  We wanted to share a little more about Dara with the IBD community.  Please enjoy the following interview with Dara

Dara visits the Louvre Museum in Paris, Summer of 2017

Dara visits the Louvre Museum in Paris, Summer of 2017

Question:  Where are you from and how did you end up in the Bay Area?

Dara: I am from Boston, born and raised. Four years ago, I decided to move to California on a whim. I had visited only once before, but I knew I wanted a change — so I packed my bags and bought a one-way ticket.

Question: Tell us about your career here at Berkeley-Haas. Why did you want to work here? What do you do here at Berkeley-Haas?

Dara: I first saw a posting for this position while I was working in Engineering as an admission specialist. I was immediately intrigued at the international component of the job, so I jumped at the chance to apply. Luckily, I got the job, and it’s been one of the best choices I’ve made. I’m the program coordinator, and I work with students, clients and staff on everything ranging from travel and contracting to accounting and much, much more.

Question: What is your favorite part of IBD?

Dara: My favorite part of IBD is interacting with students and hearing about their in-country experiences. I also love the Big Reveal—it’s the first class of the semester when they learn who’ll be on their team, what project they’ll be working on, and what country they’ll be working in for three weeks at the end of the project.

Dara in the Louvre Museum, Summer 2017

Dara in the Louvre Museum, Summer 2017

Question: What is the hardest part of your job?

Dara: The hardest part of my job is contracting. I have no legal background, and often times I’m the intermediary between two different organizations and their legal teams trying to come to an agreement on a contract. Although it’s a long and tedious process, I have to admit I’ve learned a lot from the contracting experience.

Question: If you could pick one Berkeley-Haas principal that is your favorite right now, which one and why?

Dara: My favorite Berkeley-Haas principle is Student Always — I strongly believe there’s always something new to be learned, and I’m grateful to be in an environment that not only encourages this but gives me the opportunity to pursue this principle every day.

Question: You travel a ton, tell me about your favorite place. Where would you like to go next?

Dara: This is a very hard question, because I’ve visited so many wonderful places. If I have to choose just one place, I would have to say Jamaica. My family is from Jamaica, and I’ve been visiting there since before I could walk. I’ve been to Jamaica a number of times, and it’s always been a blast, from the culture and people to the weather and nightlife — it’s never a dull moment. Jamaica is very laid back and everyone is always happy. My second choice would have to be Paris.

I have yet to visit Asia, and I’m hoping my next trip will be to Hong Kong or somewhere in Southeast Asia — maybe to Singapore or Indonesia.

Montego Bay, Jamaica

Montego Bay, Jamaica

Question: What is one thing on your bucket list that you have crossed off and one that you still have to accomplish?

Dara: One thing I have crossed off my bucket list is snorkeling in the Great Barrier Reef.

That was an incredible experience and one that I’ll never forget. One item on my bucket list I have yet to cross off is to visit all 7 Wonders of the World. Although there are many different versions of this list, I can say that so far I’ve visited two of them (the Colosseum in Rome and the Great Barrier Reef in Australia)

Dunns River Fall, Jamaica

 

 

The 2017 International Business Development (IBD) Program Holds its Final Event of the Year, Celebrating the Teamwork of Berkeley-Haas MBAs

Full Audience and KristiThe International Business Development (IBD) program yearly cycle officially came to a close on September 15, 2017, with the final event of year, the IBD Conference, held at the Haas School of Business.  IBD student teams, both from the Full-Time (FTMBA) and Evening and Weekend (EWMBA) MBA programs, were tasked with creating posters that showcased their international consulting journey.  Berkeley-Haas faculty, guests and fellow classmates mixed and mingled among the 20 posters as teams shared their projects, final recommendations and in-country experiences.  The IBD Conference represented the first time IBD student teams came back together after the conclusion of their MBA summer internships in order to talk about the exciting project work they did in-country.

Judy and Aramis

IBD Faculty Mentor, Judy Hopelain, talking with EWMBA Team Aramis

It was a great time for reflection for many students, as well as an opportunity to speak publicly about the accomplishments of their IBD projects and the impact on the organizations and individuals they served.  Said EWMBA candidate Joe Layton about the Conference experience: “It was nice seeing that people wanted to hear about our project that much, since we love talking about it.”  Frank Schultz, an IBD Faculty Mentor and Instructor for both FTMBA and EWMBA programs, observed, “it is great to see students from both the Evening-Weekend and Full-Time MBA programs coming together, interacting, and sharing their projects.  You could clearly see why both programs are ranked so highly!”
The IBD Conference was also a great opportunity for Berkeley-Haas faculty and staff to engage with MBA’s in their element.  EWMBA Director of Academics, Mark Gorenflo, attending the Conference for the first

Mark-and-Beth-showing-Makarere

Team Makerere’s, Beth Foster, chatting with Haas Staff, Mark Gorenflo

time, said,

“I attended the IBD Conference to get a sense of the scope of IBD opportunities and the depth of each team’s consulting experience. I was amazed at the number of very different opportunities, with huge variety in geography, culture, and types of customers (private companies, public companies, non-profits, and government entities). I was also deeply impressed with the enthusiasm, rigor, and imagination that the IBD teams brought to their engagements.”

Poster-Session-in-actionAll the Conference posters, teams, and projects as presented were impressive.  Ultimately a vote was held to select the two best IBD teams to make a presentation to the general Conference audience.  IBD Faculty Mentors and students voted separately, picking EWMBA Team Samai and FTMBA Team Agripacific Holdings, as the two winners.  Click here to read more about their respective presentations.  

 

Following the two IBD team presentations came the announcement of the annual project

Sarah and Seva talking about project

Sarah Evans, from Team Seva, presenting their project poster

photo and blog award winners.  Upon returning home from their in-country journeys, students were asked to write blogs about their experiences working and living in a new country.  IBD student team blogs were posted weekly on the IBD Haas in the World Blog site.  IBD students are also asked to submit their “best team photo” and “aesthetic or art photo” to be judged by the IBD Staff.  Winners of the IBD photo contest will have their photos featured later in the IBD Hall of Fame in the Faculty Building at Berkeley-Haas. Click here for the Winners of the Blog and Photo Contest

After all the IBD team presentations and awards were handed out, and the last group photo was taken, it was time to say goodbye to the 2017 IBD program. As Executive Director and Faculty Mentor Kristi Raube concluded, “I’ve left the IBD Conference on a high, and although it is sad to see this all come to an end, we are ready to do it all over again.”  All of us in the IBD program look forward to another year of IBD in 2018.  To view the photos from the Conference, click here.  

IBD full class 

 

Freedom with Responsibility. Trust. Excellence. Commitment. Authenticity.

Clearsale-picture-1Written by Anna Braszkiewicz, Reginald Davis, Anik Mathur, Risa Shen and Nolan Chao

Freedom with Responsibility. Trust. Excellence. Commitment. Authenticity.

These were among the ten core values that our IBD client, a Sao Paulo based tech firm, harbored as a part of their organizational culture. In our first week in-country, we sat down with the client’s People Development Manager to learn more about these values and why they were so important to the organization. Our team was impressed by how much our client emphasized the principle of “professional-in-a-person”—the concept that a professional career is oftentimes a large part of a person, but that people tend to separate the two once they are in the office. As a result, our client’s organization also wanted to cultivate the “person” and ensure that employees could truly be themselves. There were many affinity groups across the organization—ranging from video games, music, crafts, dance, and writing—to breed this personal development.

Clearsale-2

Our client’s People Development Manager walks us through their organizational culture.

IBD is no different with respect to a “professional-in-a-person”. Throw five Haas MBAs together in a conjoined Sao Paulo studio apartment for three weeks in a country they’ve never been in, and add a management consulting project for an international client on top of it—the two worlds are bound to intersect! So today, we’ll tell you about a typical day of our life in Sao Paulo—as both a professional and a person.

Although June is actually winter time in Brazil, the weather is still quite pleasant. I’d usually start my day off with a short run through the city on Avenida Paulista — often described as the “5th Avenue” of Sao Paulo. It’s filled with stores, museums, and cafes, and is one of the most bustling streets in this massive, sprawling city. It was a fascinating way to see the street art and architecture that Sao Paulo is well known for. In the morning, the team would all cook a light breakfast together and then take a cab to the company office.

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A mural depicting Avenida Paulista near our apartment; the building with red pillars is the Sao Paulo Museum of Art.

It was then down to business when we arrived at the office. Our project was scoped towards market entry selection and implementation. Our client had recently expanded to a new office abroad and was looking for further opportunities to harbor their international growth and capitalize off of their new location. Once we arrived on-site, our day would often start with an internal interview, ranging from Sales to Marketing to Product.

We would also talk with agencies helping to

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An Avenida Paulista building decorated as a basketball hoop during the NBA Finals.

coordinate the Foreign Direct Investment activities for both Brazil and our target country markets. These officials were great resources in underlining the importance of differences in business culture, and providing information about location strategies, business regulations, and trade patterns. It was great to hear multiple perspectives about internationalization strategy to test our hypotheses en route to our final recommendation

One of the big cultural differences our Haas classmates had told us about for Brazil was that lunch is a big deal! Lunches often are over an hour long, and the city is full of lanchonettes (“snack bars”) and “pay-per-kilo” buffets to fulfill your culinary desires. Some days were more special than others; Wednesday, in particular, is known for serving feijoada—a hearty Brazilian stew made with black beans, beef, pork, and sausage and typically served with a huge plate of rice.

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The Sales, Marketing, and Intelligence teams gave us a very friendly welcome during our first week in the office!

After that, we’d synthesize our insights from the morning and seek further market research on foreign markets and the industry statistics within those markets. A large focal point for us was combing through multiple research sources to derive the correct data insights. The client’s industry featured a host of white papers and information, but oftentimes had contradicting points—a large part of our role was to carefully verify the data. Finally, after hours of research, it was time to head home!

After riding home through the hectic Sao Paulo traffic—sometimes up to an hour long—we’d either make a group dinner in the apartment or go out and try a restaurant in Sao Paulo. Another common culinary delight in Brazil is a churrascaria, or steakhouse. It would typically be served rodizio style “all you can eat”. Talk about a filling meal!

Clearsale 6

…Complete with team member Reggie Davis being tossed up in the air!

After dinner—if the rodizio wasn’t enough to send us to a food coma—we’d relax back in our flat—catching up with friends from home, watching Netflix, playing cards, or relaxing on the rooftop pool of our apartment. Before we knew it, it was time to sleep and get ready for the next day’s journey. Bon noche! (Good night!)

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