Updates from IBD – Team Rwanda

Shaping Sales Strategy in Nairobi Kigali

Berkeley-Haas FTMBA students Jesse Guzman, George Roche and Isabele Schuhmann traveled to Rwanda during Spring 2015 IBD to work with a Nairobi-based software startup company.

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Initiation

Barely into our second semester in early 2015, we embarked on the start of our IBD journey. It was then that we learned we’d be working with a Nairobi-based software startup, helping to develop a comprehensive sales strategy. After a few weeks of getting smart on the company and the market, we developed a point of view. For us, the initial project scope – focused on tactical systems such as employee training, compensation, and retention – did not address a critical strategic concern: customer understanding. We believed this would set the proper foundation for an effective sales strategy implementation down the road. As such, we convinced our client on the value of shifting gears and started focusing on customer insights.

A second change of plans…

On the day before takeoff, our IBD team received a very unexpected email that would dramatically shift both our project scope and experience abroad. Due to unforeseen events, we were asked by our client if we’d instead join him in Rwanda. In the spirit of adapting to the rapidly evolving world around us (as good MBAs should), we accepted his offer and were on our way.

Heading to Kigali changed more than our flight itineraries. Instead of continuing to focus on insights from customers within the humanitarian space, our new objective was to explore new industry use cases and design a structured way to assess and prioritize them. Additionally, we worked with our client to look at the bigger picture, identifying and assessing strategic alternatives for the business.

Life in Rwanda

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Rwanda is a beautiful country. Despite its tragic recent past and continued struggles with poverty, its resiliency is exemplified everywhere – in its cleanliness, smoothly paved and lit roads, and genuinely kind people. During the week, we got to know the city through company visits and coffee shop work sessions.

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On the weekends, we ventured outside of the city. One trip took us to Lake Kivu – an amazingly beautiful and equally dangerous lake that shares its shorelines with the Democratic Republic of Congo.

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On another occasion, we hiked Mt. Bisoke, a 3,700 meter volcano at the crux of DRC, Uganda, and Rwanda.

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Perhaps our most cherished excursion was our gorilla trek. This was seriously amazing. For an hour, we got to hang with 10 of fewer than 900 wild mountain gorillas left on this planet.

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Fruits of our labor

Following our three weeks in Kigali, and months prior at Haas, our client was pleased with the work we had done for him. In addition to the strategic guidance we provided, we also helped our client develop relationships with more than twenty local Kigali businesses in five industries in which he had previously not operated in. With our support, our client was even able to sign one new contract during our three weeks in-country, and we left Rwanda with several more pending. Overall, it was an incredible experience that I’m confident none of us will forget.

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Updates from IBD Chile – Team Falabella

Berkeley-Haas Full-Time MBA students Pati Silva, Cori Byrum, Carlos Olson, and Rob Kenny participated in a summer IBD project in Chile with the LATAM retailer Falabella.

As we boarded the plane in SFO having just finished a memorable first year in the Full-Time MBA program, we were excited to learn more about Chile, and specifically the retail sector there and more broadly in Latin America.

Our team was comprised of four people with varying knowledge of the region and sector (as well as Spanish language skills!). This meant that we were all very excited to experience something new.

Final preparations coincided with deadlines for group projects and final exams, which meant for a frenzied couple of weeks before we headed for Santiago. Thankfully, we had a couple of days to gather ourselves after we arrived before starting the project in earnest.

We were tasked with helping Falabella better understand the rapidly evolving digital payments space and how this will impact Latin American consumers in the coming years.

Retail is a great way to gain insight into all aspects of society, and Falabella is a strong player in the Peruvian, Argentinian, Colombian, and especially Chilean, markets with strong department stores, home improvement and food retail businesses. Experiencing these first-hand in Santiago gave us a great understanding of the similarities and differences between US/European and Chilean consumers.

Falabella also has a strong presence in the financial sector with a bank, credit card and insurance business, which capitalizes on their strong relationship with their large customer base.

Finally, and perhaps most surprising to us, Falabella successfully runs large and modern malls. The ones we visited wouldn’t have looked out of place in San Francisco or London. They were also almost universally full to bursting with consumers. It seems like visiting malls is a favorite hobby for Latin American consumers!

Overall, we all really enjoyed getting a great insight into a strong, interesting and diverse company, as well as gaining a better understanding of the Chilean consumer.

Chilean people were so welcoming and friendly (except perhaps when they were behind the wheel of a car…), and we really enjoyed their hospitality. We even managed to stumble across President Bachelet welcoming the Honduran President to Santiago.

While our project didn’t call for any travel outside of the capital, we still managed to enjoy exploring some of the surrounding areas like the wine regions around the Colchagua and Casablanca valleys and the beautiful coastal cities of Valparaíso and Viña del Mar.

Eager to start our first day at the Falabella office in Chile!

Eager to start our first day at the Falabella office in Chile!

Visiting the Chilean version of Ikea, Homy, with one of our favorite Falabella hosts, Walter.

Visiting the Chilean version of Ikea, Homy, with one of our favorite Falabella hosts, Walter.

We enjoyed visiting the Falabella department stores and observing the similarities and differences to the similar stores we have at home (like Macy’s).

We enjoyed visiting the Falabella department stores and observing the similarities and differences to the similar stores we have at home (like Macy’s).

While Chileans will admit they are not known for their cuisine, we had some delicious meals. Our favorite food item? Definitey empanadas!

While Chileans will admit they are not known for their cuisine, we had some delicious meals. Our favorite food item? Definitey empanadas!

Our wonderful classmate, Katia Glucksmann, hosted our team and visiting IBD Team Boacadio from Peru for a traditional Chilean meal.

Our wonderful classmate, Katia Glucksmann, hosted our team and visiting IBD Team Boacadio from Peru for a traditional Chilean meal.

The Santa Cruz wine producing region was very scenic and a welcome escape from the hustle and bustle of the city.

The Santa Cruz wine producing region was very scenic and a welcome escape from the hustle and bustle of the city.

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On a casual walk back from a meeting, we saw Chilean President Michelle Bachelet and a miliary presentation that marked Santiago’s welcome to Honduran President Juan Orlando Hernández.

On a casual walk back from a meeting, we saw Chilean President Michelle Bachelet and a miliary presentation that marked Santiago’s welcome to Honduran President Juan Orlando Hernández.

Our final presentation with the QuickPay Team! – Pablo, Alvaro, Guillermo

Our final presentation with the QuickPay Team! – Pablo, Alvaro, Guillermo

Updates from IBD Brazil – Team Sony PlayStation

Consoles, Caipirinhas and Coxinhas: Our Journey through Brazil

Steve Boogar, Andrew Hill, Amanda Ogus, Caitlyn Toombs

Greetings from Sao Paulo, Brazil! We have had an action-packed three weeks here working hard and playing hard for Sony PlayStation Brazil’s office. For our project, we were tasked with understanding gamer motivators and the gaming market in Brazil (vagueness of description based on our comprehensive NDA we signed prior to arrival :-).

First day at the new Sony PlayStation-Brazil offices (with a not-quite-to-scale map of South America/Brazil behind us. L to R: Caitlyn Toombs, Amanda Ogus, Andrew Hill, Steve Boogar

First day at the new Sony PlayStation-Brazil offices (with a not-quite-to-scale map of South America/Brazil behind us). L to R: Caitlyn Toombs, Amanda Ogus, Andrew Hill, Steve Boogar

Working Hard

In our first two weeks, we went to the streets (literally) to try to understand in person what we had been researching for the last 5 months. From taxes to currency issues, Brazil’s market has different problems to tackle for all economic goods. Add to that a relatively recent formal Brazil PlayStation presence (2-3 years) with a savvy Brazilian consumer used to asking many questions and researching many price points. As a result, between physical market and custom differences, it was important for us to see the stores ourselves and talk with as many people as possible.

We started with a whirlwind tour of their Retail channels. PlayStation games and consoles are sold in many different types of stores – big to small, electronics to general, malls to street kiosks – and each targets a slightly different consumer. PlayStation takes pride in making the buying experience easy and interactive, with clear descriptions of games and in-store staff properly versed on the eccentricities of all game features and sales data.

The team analyzing the PlayStation shelf with one of the Sony promoters

The team analyzing the PlayStation shelf with one of the Sony promoters

Besides just observations, we conducted many interviews with all levels of stakeholders. We chatted with store managers, Sony promoters and customers to gauge what the shopping experience really felt like and where the pain points lay. With the help of our trusty translator/guru/promoter guides Henrique and Eduardo, we got a rich understanding of the market and heard many salient insights (many of which complemented and reinforced others).

In addition to in-store visits and meetings, we also held a night of focus groups and gamer observations to dive deeper into our target market. It was fascinating to hear from Brazilian gamers and see their passion for PlayStation in person.

Focus Group of PlayStation gamers

Focus Group of PlayStation gamers

Gamer Observations with live PlayStation

Gamer Observations with live PlayStation

PlayStation loves Brazil and Brazil loves PlayStation! (L to R: Leo Zuppiroli - our fearless in-country leader; Amanda Ogus; Heber - fanatic PlayStation gamer; Andrew Hill)

PlayStation loves Brazil and Brazil loves PlayStation! (L to R: Leo Zuppiroli – our fearless in-country leader; Amanda Ogus; Heber – fanatic PlayStation gamer; Andrew Hill)

Of course, no Haas project would be complete without a PFPS post-it map, and we did plenty pulling together our final deliverable!

Clustering and name for our final report

Clustering and name for our final report

 Playing Hard

As the team lucky enough to work with PlayStation, we found that play was very important in all elements of our work. Sony Brazil’s team does a great job of mirroring the passion for the company and the product. Everyone in the office was ready to answer any and all questions we had on the interface, favorite games and other technicalities of gaming that some of our team had little to no experience in (cough Amanda and Caitlyn). Therefore, a big part of getting up to speed for us was testing out the games!

Drew, Caitlyn, and Amanda working hard to get up to speed on their product offering

Drew, Caitlyn, and Amanda working hard to get up to speed on their product offering

Of course, being in Brazil, our play was not only limited to our product. Our amazing host, Leo, gave us on a whirlwind tour of the best culture Sao Paulo had to offer! We had our fill of caipirinhas (delicious fruit cocktails usually made with cachaça, a local liquor – the team’s favorite flavor was passion fruit!), coxinhas (fried deliciousness shaped in triangles stuffed with cheese and chicken, usually) and lots of choppe (draft beer).

Leo and the team enjoying caipirinhas and coxinhas at Veloso Bar, one of our favorite places in Sao Paulo

Leo and the team enjoying caipirinhas and coxinhas at Veloso Bar, one of our favorite places in Sao Paulo

We also took time to explore the city by walking to parks, visiting museums and shopping for Havainas, Brazil’s popular sandal maker!

A view from a run through scenic Ibirapuera Park - a hidden oasis in the big city

A view from a run through scenic Ibirapuera Park – a hidden oasis in the big city

We also explored outside of Sao Paulo for a weekend in Rio! Rio was just as great as everyone described – beachy, bustling and colorful. From site-seeing at the Corcovado to enjoying feijoada with some locals (thanks to a fellow business school classmate, Grace, for the intro!), relaxing at the beach to running up the Escaderia Selaron stairs in a brief rain shower, Rio did not disappoint on our last weekend in Brazil.

The amazing Corcovado in person - apparently we weren't the only people interested!

The amazing Corcovado in person – apparently we weren’t the only people interested!

Escadario Selaron stairs – just as beautiful and colorful in person, even on a rainy day

Escadario Selaron stairs – just as beautiful and colorful in person, even on a rainy day

Our combined Haas IBD teams together in Rio!

Our combined Haas IBD teams together in Rio!

Overall, our team had a very enriching and enjoyable three weeks in Brazil, and we thank the IBD staff and our friends at Sony for all they did to make this happen!

#brahaasil

#brahaasil

Updates from IBD Finland – Team Tekes

Full-time MBA students Adrian Gomez, Anita Kotagiri, Daniel Reddin, and Andrea Soto traveled to Finland for their IBD project to work with Tekes – The Finnish Funding Agency for Innovation.

It’s 8pm and there’s no sign of the sun setting any time soon. As we hop off the plane we can feel the slight chill in the air despite it being summer. Everything is clean, simple, and impeccably designed. Welcome to Finland!

After a somewhat restless night thanks to jet lag and the four hours of twilight that constitute night at this time of year, we were anxious to meet our client for the first time. After a wholesome breakfast of omelets and traditional Finnish rye bread prepared by chef and two-day early arriver, Adrian, we set off to meet our client at Tekes, the Finnish Funding Agency for Innovation.

The morning with our client began, of course, with coffee. As it turns out, Finland has the highest coffee consumption per person in the world! It quickly became apparent that the next three weeks would entail constant caffeination – a fact we well appreciated following a hearty meatball lunch on that first day.

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After several hours of discussion with our client on Day 1 and reaching an agreement on the scope of our project and the planned activities for the weeks ahead, we were excited about what lay ahead of us – interviews with CEOs of leading Finnish companies, meeting with the Office of the Prime Minister, mentoring participants in a clean-tech startup competition, conducting workshops with Finnish entrepreneurs and presenting to the Steering Committee, a group of extremely senior executives responsible for Tekes’ clean-tech program. It very quickly became clear to us that this project was extremely important and was truly going to have an impact in shaping Finland’s future.

After many back-to-back interviews with entrepreneurs, academics and Tekes personnel throughout the week, we were fortunate enough to have made some Finnish friends along the way. The Finnish people are incredibly warm and inclusive, willing to go out of their way to show us around and invite us into their friendship circles. They are proud of Finland.

After a demanding week the team decided to take a trip across the Baltic to Estonia, a country that, up until now, really only popped to mind when thinking about Eurovision contests. The boat ride to Tallinn was a bit tough (many people got sea sick!) but the trip was definitely worth it! We had a blast wandering the narrow streets and alleys of Tallinn’s medieval Old Town and sampling some extremely good food.

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In our second week we continued to meet with Finnish entrepreneurs and innovators. We hosted “Cleantech Power Morning” with a number of influential players in the space. Taking advantage of having these 25 people in one room, we ran a number of exercises and administered a short survey in order to test and validate our emerging hypotheses about cleantech and the innovation ecosystem in Finland.

Following the session, our client was excited to finally take us to what he constantly referred to (especially when around Helsinki natives) as “the cultural capital of Finland”, his home-town of Turku. We took this opportunity to meet with the CEO of Clewer, a water recycling firm, and the leaders of the Future Studies department at the University of Turku’s School of Economics (the “Haas of Finland”, as our client called it). We capped of the day with a wonderful dinner and a quick walk around the town before jumping on a bus back to Helsinki.

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Being so close, we knew that we could not return home without making a trip to Russia! We boarded an overnight cruise ship for St Petersburg, excited for a weekend of new experiences. This city was incredible. As a previous capital of Russia, it had strong economic and social capital in the 19th and 20th centuries. As such, their citizens built incredible architecture with strong European influence. We had a great time exploring the beautiful city and even took in an opera at the world-famous Mariinsky Theatre.

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Returning to Helsinki for our third and final week, we were excited about our progress so far but expectant about the deliverables that would soon be due. during this week we had the privilege of visiting with one of the leaders of the Prime Minister’s innovation initiative. She provided us with high level information and confirmations of the government’s goals for the Finnish innovation ecosystem.

More than twenty five interviews later, the moment of truth was growing near. Having gathering tons of information over the past sever days, it was time to start pulling it all together to form our proposal and recommendations for how to spur on cleantech innovation in Finland.  Our team set off to the task of completing the final draft of a 90 page report for the client and a final presentation to the Steering Committee.

Our presentations throughout our time in Finland were filled with engaging discussions and our final presentation was no exception. We were further motivated in our work with Tekes by the confirmation of how important our findings would be to the organization. After one final session of business card exchanges and handshakes we conducted our final meeting with our client.

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Being our last week in country, we wanted to make sure we did not leave without experiencing more of the culture. Our team took a traditional Finnish sauna, complete with a dip in the chilly Baltic Sea, and went out with Finnish friends to watch the sunset from the top of Helsinki’s tallest building. We also took the chance to visit the medieval Finnish town of Pörvöö, half an  hour away from Helsinki. There we enjoyed a laid back afternoon strolling around the town, visiting a cathedral from the 1200’s and buying Salmiakki, the traditional Finnish candy made from licorice root (an acquired taste, for sure).

Once back in Helsinki, our team prepared for departure from this place which had exceeded our expectations. With luggage carrying at least ten collective pounds of Finnish rye bread and chocolate wafer sweets, we departed our hotel for our next destination.

Our IBD project and our Tekes client made for an unforgettable time in an unexpected place.

Updates from IBD South Africa – Team loveLife

Robert Heath, Rupal Nayar, Alfonso Perez Grovas, and Julia Wasserman are full-time MBA students working on an International Business Development project with the South Africa-based loveLife Leadership Academy (an associate of the New loveLife Trust).

The First Days

Our first week in Johannesburg was a waterfall of informational meetings and interviews that shed light on everything we thought we understood upon arrival. One day of marathon meetings stands out in particular, though. The main event that day was with the CEO, Grace, where we presented our kick-off slide deck and initial insights to get her feedback. Her interest in the insights and perspectives we were bringing to the loveLife Leadership Academy really provided a refreshing view on the value we could provide with our combined professional and MBA experiences.

Grace’s message was ever-so inspiring, wanting to do right by the young people of South Africa and provide them with opportunities they deserve. She described loveLife’s history and evolution. She described a desire to channel the risks that youth are willing to take and transform them from negative outcomes into positive opportunities and investments into their own future as well as the community and macro economy.

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The “loveLife Way”

Rather than preaching the ways of the world, loveLife inspires youth and builds their self-esteem by empowering them with the message that they too can have on the world. I think I’m most impressed by how they not only say this, but they practice it themselves. At work and in life, the concept of “sawubona” is practiced— it means “I see you.” When you walk into a room or pass someone on the street, you acknowledge each and every person  regardless of position or social standing. And the sentiment is always well-received with a response of “yebo.” Historically, black South Africans were so used to being ignored and seen THROUGH that they make it a point to say this to ensure every person is seen for who they are. It is beautiful. It really just manifests in everything they do. At work, everyone has a voice, regardless of station and I absolutely love that. We haven’t encountered anyone who has been off-putting, and this environment inspires us to begin everyday nice, fresh and happy.

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South African Realities

South Africa is plagued by deep injustice and historical inequality. With a current government that is hindering many social efforts that began after Apartheid and with loveLife under that government’s thumb for funding, they are incredibly grateful we are here. It feels empowering and humbling at the same time. We are using so much knowledge gained from life and the MBA in a real way, and loveLife is really looking to us to help them.

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Key Insights

For example, just a couple of days later, our meeting with Grace was put into context when we visited a y-center (community youth centers where loveLife programming is delivered) about 3 hours from Johannesburg. During this visit, we split up and held four separate meetings with varying groups of youngsters to really go in depth about their personal experiences and their views on the programs. From this, we gained more valuable information than anyone could have imagined we would. We utilized design thinking methodologies in order to derive many significant insights as we brought our distinct interviews together.

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This formed the basis of our workplan for the following week and led to completely re-shaping The Academy’s strategy for revenue generation. Over the following week, we performed even more interviews with potential customers and gathered critical demographic data and statistics to provide a solid case for each of our recommendations that included customer segmentation, pricing, positioning, communication, and product offerings. Although targeting individual learners was an original plan for the loveLife Leadership Academy, we provided a detailed plan for delaying this and re-focusing on youth already in workplace environments, offering products to companies that range from workplace integration to on-the-job training.

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The delayed plan for addressing the individual learner segment coordinated nicely with our secondary project – recommendations on strategy for developing a digital platform. We used many of the same insights to define the features we recommended for this platform, features that could significantly improve learner experience and engagement as well as alleviate so many of the logistical issues of organizing and delivering programs to individuals, all while allowing The Academy to maintain even more quality control over the content. Other features of the platform further allow The Academy to take advantage of its unique position within the current educational opportunities for youth and use this in their brand strategy.

In conclusion…

During that first visit to the Y-center, in demonstration of loveLife’s unique approach, we were greeted in the “loveLife way” with dancing ice-breakers and conversation to understand where the youths there came from and how loveLife has helped transform their lives, sublimating their natural youthful tendencies toward risk into positive actions that help them and their communities. We truly believe this unique approach can transform the future of South Africa by meeting youth’s hunger for knowledge and opportunity along with transforming the way companies and the government provide the resources and work environments that will help the society thrive. We look forward to following all of The Academy’s success over the next year!

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Updates from IBD Thailand – Team Theptarin Hospital

Berkeley-Haas MBA students Dulce Kadise, Hieu Nguyen, Suraj Patel and Lexi Sturdy worked with Thai hospital, Theptarin, to create a sustainable growth strategy for its sister foundation which aims to build healthier lives by preventing diabetes and its complications.

Striving to Achieve a Dream

To be Thailand’s leader in treatment and prevention of diabetes – A tall vision for Theptarin, a family-run, 80-bed hospital located in Bangkok.  As a young doctor at a public hospital in Thailand over 40 years ago, Dr. Thep Himathongkam had a dream of what eventually became Theptarin Hospital. Experiencing the bureaucratic challenges of the public system, he decided to start a private, for-profit hospital where he could create a specialized, interdisciplinary approach to address diabetes. But Dr. Thep’s dream to expand excellent diabetes care and prevention goes well beyond the walls of his hospital; he wants to see it spread throughout Thailand and eventually the world, which is why he created the Foundation for Development of Diabetes Care Management nearly 15 years ago.

Haas-IBD team with Dr. Thep Himathongkam and his family

Haas-IBD team with Dr. Thep Himathongkam and his family

Our IBD team was tasked with helping this Foundation develop a sustainable growth strategy for it to achieve its mission of preventing diabetes and its complications in Thailand and its neighboring countries. But throughout our work with Theptarin we learned how challenging and difficult it can be to regulate and run a for-profit hospital that has responsibility to its shareholders while carrying out a dream to fight diabetes throughout the region.

After conducting several case studies and interviews with elite health institutions from around the world, we concluded that in order for the Foundation to grow as leadership wanted, it would need its own strategy, brand and structure. One of the key struggles the Hospital and its subsequent Foundation faced was the overwhelming interconnected nature their work. To help create a clear distinction between the two entities we created a new mission and set of guiding principles for the Foundation along with a suite of decision-making tools. By doing so, we hope to provide a clear identity for the foundation and help leadership make mission-driven decisions as it grows.

Dr. Thep’s dream is courageous and inspiring, we hope that by distinguishing and defining his Foundation, as well as running a fabulous hospital, he can effect change throughout Thailand and its surrounding region. This change has already begun with the trainings that the Foundation currently provides, which have inspired clinicians to improve diabetic care in their own regions.

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The IBD team experiencing the engaging trainings provided by the Foundation

The IBD team experiencing the engaging trainings provided by the Foundation

Here’s a Youtube video of another fun teamwork building activity provided by the Theptarin Foundation: https://youtu.be/uKkVD53FOx8

Getting a Taste of Thai Culture

During the three weeks we spent in Bangkok, we conducted several interviews to test the hypothesis we had developed. However, these interviews turned out to be more than useful tools for our work; they gave us a glimpse into the Thai culture.

One of our favorite interviews was with a long-time patient and member of the Foundation’s committee. He invited us to his home to conduct the interview, which he described as a typical middle class Thai home as he gave us a brief tour. His wife and his dog were also there to welcome us. During the interview he told us stories about his family and his life. Before we left, he insisted that we try a variety of Thai desserts. These included mostly coconut treats, but also durian, a classic Asian fruit. Lexi seemed to tolerate it. On the other hand, Dulce really disliked it, and tried her best to hide it in front of our generous host.

The Haas-IBD team visiting a long-time patient and foundation committee member while getting a taste of Thai culture

The Haas-IBD team visiting a long-time patient and foundation committee member while getting a taste of Thai culture

Another interesting interview was with one of the top government officials at the National Health Security Office. This interviewee gave us a great overview of the healthcare system and the relationship with the private sector. As we were heading out, we took a picture together. This time it was Hieu’s turn to encounter a cultural difference, as he hugged our interviewee during the group picture, a faux pas in Thailand when engaging with those of high position, resulting in a concerned, but amused, look from our client.

Living the Theptarin Lifestyle

Given that we were living at the Hospital during our stay, we had no choice but to embrace the healthy lifestyle promoted by Theptarin.  On the first day our IBD team was given a tour of the facilities by Tanya, the assistant director for Theptarin Hospital and Dr. Thep’s daughter. We took the elevator to the 14th floor and viewed our hotel-like suites within the hospital’s Lifestyle Building. Tanya mentioned that the building embodied a part of her father’s dream – a place where patients and the general public could convene to learn about and practice healthy living.

Soon afterwards, Tanya provided a tour of all the services in the Lifestyle Building. “We take the stairs here,” she said. After walking down six flights of stairs, we reached the eighth floor, which included a spa, outdoor pool, and fully functional gym. “Let’s see your fitness. This machine measures body composition. Who wants to go first?” she smiled.

Hieu eagerly awaiting his body composition results

Hieu eagerly awaiting his body composition results

One by one we input our information and had the machine assess our body composition through electric pulses. A composition dashboard was subsequently printed, where Hieu’s eyes immediately honed on his 23% body fat metric. Everyone on the team was similarly surprised, and together we formulated a plan to live the Theptarin Lifestyle. The plan was simple – a daily 7am workout, small portions in Theptarin’s cafeteria for breakfast and lunch, alternating days of 7pm workouts, and sleep by 11pm.

After sticking to the Theptarin Lifestyle for three weeks, each team member achieved better body composition. Hieu was able to lose 1kg of body fat and replace it with 1kg of muscle, dropping his body fat to 22%. Success!

Heading back to Berkeley the team vowed to try to continue the Theptarin Lifestyle for as long as possible!

Updates from IBD – Team Singapore

Meet the Team:

-Niki Ariyasinghe an Aussie banker/consultant and bitcoin aficionado

-Moe Poonja a techie and DJ from Chicago

-Diego Vidaurre a Chilean banker and part-time magician

-Gavin Abreu a Mexican central banker and salsa dancer

We were all selected for this project given our prior banking experience.

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The Country

When Singapore achieved its independence, in 1965, the country was battling unemployment and serious social and economic problems.  However openness to foreign investment and promoting the creation of new companies helped the country overcome its economic foes and become one of the world’s largest financial hubs.  The result?  Well today Singapore is the third richest country of the world in per capita terms and the World Bank has ranked them the easiest country of the world to do business.

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The Project

Developing a strategy for a large financial institution in Singapore to better engage clients through digital tools allowing them to improve the customer experience. However the project had a catch to it. Instead of one client, we had two clients with two different perspectives and two distinct needs.

*Details of the client and project cannot be fully disclosed due to a signed NDA

The Process

We first started by reviewing the industry.  What are the industry standards and what are the innovations that are threatening to disrupt the industry?  To do this, we focused on the large financial institutions in North America and Europe and startups in Silicon Valley.  After we grew familiar with the industry, we talked to client-facing employees at financial institutions to gain a better understating of the costumers needs along with fintech companies with their latest disruptive innovations.  Armed with this knowledge we flew to Singapore, well equipped to offer emerging trends within the industry.  Once there, we interviewed numerous employees of the company and identified their pains and areas of opportunity.  We ideated (using post-its, of course), identified commonalities and ultimately looked to find efficiencies or enhance the customer or banker’s experience.

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And came up with a list of recommendations that could help them alleviate their pains and embrace digital tools.

The Final Presentation

We set up a final document with these recommendations and only days before our final presentation we learned that instead of presenting to our sponsor (the Head of Products) we were actually going to present our findings to the CEO of one bank and COO of the other large institution.  We worked diligently to prepare the presentation and tailor it so it is relevant despite having two separate stakeholders with two different recommendations.

We had already taken Cort Worthington’s class so we welcomed the opportunity with confidence and rocked the presentation!

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