Haas in the World: IBD Students are currently in-country

Team Embraer in São José dos Campos at Embraer Headquarters

Team Embraer in São José dos Campos at Embraer Headquarters

“Our Embraer IBD team had an excellent first week in Brazil! After enjoying the beauty of Iguazu Falls, we’ve been well taken care of in São Jose dos Campos by Embraer, our client and the third largest aerospace manufacturer in the world. From a tour of the executive jet assembly floor on day one to numerous daily working sessions with company leaders mapping the existing situation for the company’s innovation work, the company has been deeply engaged in the project. We’ve even met some Embraer Vice Presidents and Directors! It’s a fascinating project, and a critical one for the company’s future ability to innovate and grow in a competitive industry. We’re excited to be working with Embraer, and looking forward to an exciting remaining two weeks, including an interactive multi-day workshop with senior leadership to map the future innovation strategy of the company.”  – Team Lead Brian Bell

Team Ananda

Team Ananda

“We’ve had a great time meeting with our client counterparts. Everyone on the team can agree that this past week and a half has been an incredible learning experience. We have learned so much about working in a foreign business environment, something we could not have achieved without the IBD program and actually being in-country with our clients and their stakeholders.”  – Team Lead Fay Yu

Team Seva in Nepal

Team Seva in Nepal

Berkeley Haas MBA students Alix Slosberg, Elinor Chang, Lauren Greenwood, Ryan Overcash and Ryan Adams represent one of 16 IBD teams working with IBD clients in-country for three weeks.  Alix, Elinor, Lauren, Ryan and Ryan are working with the Seva Foundation and its partner, Palpa Lions Lakaul Eye Hospital in Nepal.

Enjoy more photos from IBD teams working around the world:

 

IBD Welcomes Arman Zand to the Summer 2019 EWMBA IBD Program

Arman Zand is a very busy person. On his LinkedIn profile, he lists four positions that he currently holds: Head of Finance at Farmstead, Advisor at Eyelevel.ai, Advisor at SkyDeck, and Lecturer at the Haas School of Business.  Arman is also a father of a three year old, and he has just been named as the summer 2019 Evening & Weekend (EWMBA) IBD program Faculty Director.  As a Berkeley Haas EWMBA alumnus and former IBD project client, Arman brings with him first hand knowledge as to what makes IBD a success for both MBA students and project clients.  He also has extensive international experience, having lived and worked in China, India, Africa, Latin America, and EMEA. Recently we interviewed Arman and discussed his new role as EWMBA IBD program Faculty Director.  Please see the results of our interview with Arman below.

Question:   What was your motivation for taking on the Faculty Director role for the summer 2019 Evening & Weekend MBA IBD program?

Arman:  I hosted IBD in China for two consecutive years when I lived there. I believe international experience is an important part of the MBA program and I wanted to help IBD continue its great success.  

2019 EWMBA SIB China class in Shanghai

2019 EWMBA SIB China class in Shanghai

Question:  What do you hope to get out of the position?  What skills or experience do you hope to bring to the position and your students?

Arman: I hope to help our students deliver great projects for IBD clients while helping provide an environment where our students can have a great experience. I bring 18 years of international business development having lived/worked in China, India, Africa, LatAm, and EMEA. I’m also a life-long student of leadership and entrepreneurship. I aim to to bring my personal experience to the class.

Question:  How will your former role as an IBD client shape you in this new role?

Arman: As a two-time IBD client, I was able to help the teams define the scope to a project that can be successful. This was proved to be very important as the project progressed and our business requirements changed mid-project. Furthermore, expectation setting can be crucial in good project management and we did that well in the projects I hosted.

Question:  You have a very busy life. How do you manage all of these priorities?

Arman: Great question. I’m also a father to a 3-year old with whom I really enjoy spending my free time. I’m not known to be super organized. But I’m really good at compartmentalizing. I’ve trained myself to multi-task and prioritize really well. I have very little time for hobbies (no TV in our house). But I truly enjoy my work.

Featured is the Haas Alumni News: Ted Hartnell, MBA 99, Arman Zand, MBA 09, and Ann Hsu, MBA 98, in a Kazakh yurt while visiting uibek Dairy Products in Xinjiang

Featured is the Haas Alumni News: Ted Hartnell, MBA 99, Arman Zand, MBA 09, and Ann Hsu, MBA 98, in a Kazakh yurt while visiting uibek Dairy Products in Xinjiang

Question:  What do you want your students to know about you?

Arman: I’m super passionate about my work and I don’t hold back. I’m very transparent and I speak my mind. I’m super committed to my class and I sacrifice a lot to be present both physically and mentally. I expect the same from students.  

Question:  You also lead Seminar in Business (SIB) trips for Berkeley Haas.  How are these experiences different or similar in your mind?

Arman: SIB is a great class but it’s very intense. We only have 3-4 hour classes at Haas and then a week on the ground. That leaves very little time for content but a lot of time for the immersed experience. IBD has more class time and the immersion is less intense. But the workload is a lot more demanding.  (Editor’s note: the current EWMBA IBD program includes two weeks of in-country teamwork and the presentation of a final deliverable to the project client.)

Question:  As a Berkeley Haas MBA alumnus, do you take your experience as a student into your teaching philosophy?

Arman: Absolutely. I’ve made it well known that I didn’t have a great SIB experience as

Arman Zand Skiing

a student (11 years ago) so I have a good sense for what to avoid and what to focus on. I also know that many of our students are working full-time and have families. I try to be as flexible as possible while being fair to everyone.

Question:  What is your favorite country to visit and what country is on your bucket list?

Arman: My favorite country to visit is Japan.  I can never eat enough Omakase. My bucket list is Cuba.  

Question:  What do you do for fun outside of work?

Arman:  I try to exercise when I have free time. As a teacher, I also like being a student. I  have a tennis coach, a basketball coach, and a ski instructor. I learn quickly and I’m very coachable.

Interview with ‘19 MBA Libby Andrada; IBD Alum and now 2019 IBD Graduate Student Instructor

Team Makerere in Kampala with the Prime Minister of Uganda

Team Makerere in Kampala with the Prime Minister of Uganda

IBD is fortunate to have former ‘18 IBD Team Lead, Libby Andrada, join this year’s IBD program as a Graduate Student Instructor (GSI).  Her role is to offer the IBD Staff and Faculty Mentors insights into the current student perspective on the IBD program. IBD interviewed Libby about her experience as an IBD student last year, as well as her role as a GSI this year.

IBD 2018 Team Makerere- Renee Medina, Luca Cosentino, Tamara Pace-Emerson, Logan Gallogly, Libby Andrada

IBD 2018 Team Makerere- Renee Medina, Luca Cosentino, Tamara Pace-Emerson, Logan Gallogly, Libby Andrada

IBD:  As a Team Lead for the Spring 2018 IBD Program with Makerere University.  Tell us a bit about the project you worked on while in Kampala?

Libby:  We worked with Makerere University and the government of Uganda to develop a strategy to grow the country’s tourism sector. Our time in Uganda was spent interviewing tourism industry stakeholders and exploring the country as tourists ourselves.

To read a blog written by Libby and her IBD Team about their experience in Uganda, click here.

IBD:  What surprised you most about what you got out of the IBD program?

Libby: What surprised me most about the IBD program was the access and responsibility our team was given. Our project was focused on growing one of Uganda’s most promising industries. We presented our final recommendations to the Prime Minister and various Ministers and members of government, including the Minister of Tourism.

IBD:  Why did you decide you wanted to return this year as a GSI for the IBD program?  

Libby:  I had such a positive experience with IBD last year and learned so much that I wanted to give back to the program. Additionally, thinking back on my experience, I thought I would have benefited from knowing more about the student experience before our time in country with the team and the client – and wanted to share my learnings and experiences with this year’s IBD class.

2018 IBD Team Makerere

2018 IBD Team Makerere

IBD: It’s early in the semester, but have you gotten what you wanted out of the experience?

Libby: My favorite part so far has been brainstorming and problem solving with the different teams. The projects are all so different and I’ve enjoyed learning about the projects and trying to provide insights or examples from my own experience where I can.

IBD: How does it feel to be on the other side now, working with the staff and Faculty on the program verses being a student in the program?

Libby:  I have so much more insight into all the behind the scenes work that takes place in order to make the program possible! I’m also realizing how, despite the differences in projects, there are a lot of learnings and experiences that can be shared across groups.

IBD: Do you have any advice for MBA students in IBD now?  How about for prospective students looking at Berkeley Haas and IBD?

IBD Big Reveal Day - 2018 IBD Team Makerere

IBD Big Reveal Day – 2018 IBD Team Makerere

Libby: For current IBD students, my advice is to enjoy it! It goes by so fast and it’s one of the most unique experiences you can have at Haas. For prospective students looking at Berkeley Haas and IBD, I’ve learned that IBD is very unique to Haas. It allows students to not only gain consulting experience, but experience working in a different country with a different culture, which is extremely valuable.

IBD: What was the most memorable thing about IBD or traveling to Kampala?

Libby: The most memorable thing was presenting to the Prime Minister and then sitting next to him at a dinner that was hosted in our honor – that was a ‘pinch myself’ moment. Our team also got to go on safaris in Queen Elizabeth National Park and Murchison Falls National Parks, which was a definite highlight.

IBD: After you graduate, what will you be doing?  Will you bring any of the skills or experiences learned in IBD to your new role?

Libby: After graduation I’ll be at Parthenon in San Francisco, so the skills I gained through IBD are very relevant! One of my biggest takeaways is the importance of expectation setting and being open and comfortable with ambiguity.

The IBD staff and Faculty Mentors are thrilled to have Libby on the team, and we look forward to her continued insights and contributions to the 2019 IBD program.  

Meet the 2019 IBD Team Leads!

By Danner Doud-Martin

The fall semester is in full swing at Berkeley Haas — and so is IBD as we prepare for the approaching new year and the 2019 Full-Time MBA IBD program that launches in January.  IBD Executive Director David Richardson has been traveling the world, talking to potential IBD clients about projects.  IBD Faculty Director Frank Schultz and Associate Director Danner Doud-Martin recently spent a week interviewing IBD student Team Lead applicants.  

Beginning with a list of 60 Team Lead applicants, we ended up interviewing 28 MBA candidates, then selecting a final list of 16 Team Leads.  We are very excited about this new group of diverse and remarkable students and what they bring to the IBD program. They all have incredible stories that influenced their interest in being part of IBD.  

Per our tradition of wanting to give the IBD community a chance to know them, we asked the newly selected Team Leads to share something about themselves and why they applied to be a Team Lead.  Below you will find their answers, as well as a little bit about the amazing careers they have experienced before coming to Berkeley Haas. Enjoy!

2019 IBD Team Leads:

 

Adriana Bonifaz

Adriana Bonifaz

Adriana Bonifaz, MBA Candidate ’20

Adriana has spent the majority of her career in Lima, Peru working for the Banco de Credito del Peru as a Program Manager in the Innovation Center.   When she isn’t working or leading events fostering camaraderie among her colleagues, you might find her singing.

“I think being in IBD will give me more than one good lesson that I will take forever.  I believe that having the opportunity to work with people from a different culture, with different ways of looking at the world, and also with a diverse team of students, is going to help me open my mind to new ideas. In a global world it is really important to be open and to understand there are many different faces to the same coin. One must have the willingness and mindset to embrace them all and take the best of each version, so we all become better. Finally, and also very important, I want to build long-lasting relationship with my teammates and clients.” – Adriana

Alix Slosberg in front of the Taj Mahal

Alix Slosberg in front of the Taj Mahal

Alix Slosberg, MBA/MPH Candidate ‘20

Prior to Haas, Alix worked for Social Finance Inc., a nonprofit impact investing firm specializing in pay for success projects. Prior to working for Social Finance, Alix spent a year working for the Clinton Health Access Initiative in Swaziland.  In her free time, Alix has taught herself how to play the guitar.

“The opportunity to be an IBD Team Lead is a significant reason I came to Haas. I am really excited to apply the management concepts we’ve been learning in class to a real-world client project, and to have the experience of leading an international engagement from beginning to end – starting with team selection and concluding with an in-country presentation with company leadership.” – Alix

 

Brian Bell

Brian Bell

Brian Bell, MBA Candidate ’20

After spending four years working at the Acara Institute on the Environment at the University of Minnesota, Brian lived and worked in South and Central America as the Director of Programs at Agora Partnerships.  Agora is an entrepreneurship organization serving growing ventures in Latin America.  Brian also enjoys running marathons and cycling.

“From leadership experience to emerging market travel, from collaborative teamwork to new shared experiences, the opportunity for IBD lead was a reason I came to Haas and I’m excited to take on the challenge! For me IBD is a real opportunity to work closely with passionate Haasies and a committed management team, while having a big impact on a real world growth challenge.” – Brian

 

Fay Yu

Fay Yu

Fay Yu, MBA Candidate ’20

Throughout her career Fay has worked on multiple projects as a consultant with Deloitte including a two year stint in San José, Costa Rica.  She also coordinated logistics for Deloitte’s international pro bono consulting trip to Darién, Panamá, where she and her colleagues delivered sustainable technology based solutions at 5 local organizations.  

“When I think about the IBD experience, I am most excited about the opportunity to learn about the unique business problems faced by our client and deep-dive into the culture that influences them this coming summer!” – Fay

 

Felix Schadeck

Felix Schadeck

Felix Schadeck, MBA Candidate ’20

When Felix is not working for INNPACT, an Impact Investing-focused Consulting firm located in Luxembourg City, he serves as the Founder and President of MPG Responsibility Now, a non-profit that builds and operates schools for refugee children from Myanmar.  

I am most excited about the opportunity of being placed in a business and cultural environment that will be new to our whole team. I’ve always found that tackling a steep learning curve with like-minded people makes for exceptional bonding opportunities and has the potential to create friendships that last a lifetime.” – Felix

 

Jennifer Nixon in Peru

Jennifer Nixon in Peru

Jennifer Nixon, MBA Candidate ’20

Before joining her peers at Haas, Jennifer was a Deputy Chief Operations Officer in the U.S. Army.  Jennifer has received numerous awards for her service, including the Bronze Star Medal, a wartime award given for exceptionally commendable service affecting a large scale of responsibility.  She is also a dedicated Godmother.

“I am excited to jump into the unknown. A team I’ve never worked with, an industry I’ve never experienced, and a culture and country I’ve likely never been to! The whole point of business school for me is to pivot into the corporate world – one that is altogether unfamiliar to me – prepared to be an effective leader. Being an IBD Team Lead will allow me to do exactly that. Doing this job in the safety of the school environment will help to build my confidence in the skills I bring to the table and allow me to see how those skills work in a corporate environment.” – Jennifer

 

Joseph Bird, MBA Candidate ’20

Joseph Bird running a marathon

Joseph Bird running a marathon

Most of Joseph career has been in India working for various NGO’s, social enterprises and most recently as the CEO of Reality Tours & Travel, in Mumbai, India. When he has free time, Joseph is climbing mountains, cycling across countries and running half, full and ultra marathons to raise funds for various causes.

“I’m really excited to take of the role of IBD team lead as it represents a great opportunity to take my experience leading teams across the social impact spear in India and apply those skills to new cultures and industries. To me, IBD represents a unique opportunity to take what I’m learning here in the classroom and apply it to create positive change with our program partners.” – Joseph Bird

 

Joshua Summer, MBA Candidate ’20

Josh joins Haas as U.S. Army Veteran, where he was Captain and served all over the world, specifically in Afghanistan and South Korea.  Like Jennifer, he has received many honors and awards for his service. Josh is also a Service to School ambassador and mentors veterans applying to graduate programs.  Josh speaks conversational German.

Joshua Summer

Joshua Summer

“I applied to be a Team Lead to challenge myself in a global setting. Knowing that business is increasingly global, I was excited at the opportunity to step outside of the classroom and gain first-hand experience working with international clients. Also, as a veteran, I have a lot of experience with formal leadership.  With IBD, I am excited to practice more informal leadership with classmates from diverse backgrounds. Finally, IBD will provide an invaluable opportunity for me to learn about and practice consulting, managing clients, and working remotely. I am excited to not just develop personally but to make Haas proud by leading a team to solve an important business problem for an organization in need.” – Josh

Julian Florez, MBA Candidate ’20

Julian has spent his career working as a consultant for StratCo Consultores S.A. located in Bogata, Colombia.  StratCo is a spinoff of McKinsey by two partners who started McKinsey’s Colombian operation.  Julian focus is in the financial sector. As a student at Universidad de los Andes in Bogotá,  Julian went abroad as an exchange student in both Portugal and France.

Julian Florez in Chicago

Julian Florez in Chicago

“Being part of IBD was one of my goals while being at Haas. I wanted to be exposed to work with people from different backgrounds, build a relationship with an international client and get to know a different culture in a work environment. This is why I did not doubt when I had the opportunity to apply to be a Team Lead. I am sure we are going to build a close-knit working environment and that we are going to learn from each other past experiences, which will help us do a great job for our client!” – Julian

 

Katharine Hawthorne

Katharine Hawthorne

Katharine Hawthorne, MBA Candidate ’20

Until last December 2017, Katharine was a professional dancer and founder of Katharine Hawthorne Dance.  Concurrently, she worked at the Bixby Center for Global Reproductive Health at the University of California, San Francisco, as a senior contract manager.  Jennifer speaks conversational Mandarin and French.

“I value creativity and collaboration, and working in a global business context requires these skills in spades.  As an IBD team lead, I am excited to facilitate a group of my peers, question my own cultural assumptions, and make a meaningful contribution to an organization.” – Katharine

 

Kyle Rolnick

Kyle Rolnick

Kyle Rolnick, MBA Candidate ’20

Prior to attending Haas and working for Epic Systems, a medical records software company, Kyle lived in Rio de Janeiro, Brazil.  For three years he taught ESL and created English language courses for students preparing them for a public service exam. He left Rio a Brazilian music lover and karaoke enthusiast.  

“I applied to be a Team Lead because I’m excited about the IBD program and wanted to lead a team of very talented students to make a positive impact on an international organization. I love hands-on learning and see this opportunity as a great way to help leverage everyone’s existing skills while building on them by tackling unique problems in unique cross-cultural settings. I have high expectations for our experience and want everyone to walk away from it not only proud of the work we did, but also proud of their personal growth through it.” – Kyle

Nicholas Matcheck

Nicholas Matcheck

 

Nicholas Matcheck, MBA Candidate ’20

After departing the Navy in 2016, Nick went on a language learning sabbatical in Latin America and Spain.  He then became an Economic Development Specialist/NGO Advisor in the Peace Corps in Capiibary, Paraguay.  Before coming to Haas, Nick earned his Certificate in Project Management from University of California, Los Angeles.

“I love working with great people on important projects and I know IBD at Haas will be that kind of experience. Working overseas will be even more exciting. I can’t wait to find out my project and team and get started!” – Nick

 

Nina Ho

Nina Ho

Nina Ho, MBA Candidate ’20

Nina spent the last year before coming to Haas as a senior consultant at Clerestory Consulting, a boutique consulting firm specializing in change management, technology adoption, and process improvement. Nina has numerous certifications; including Project Management Professional (PMP), Lean Six Sigma Green Belt, and HCI Talent Acquisition Specialist.

“There are two things I am hoping to get out IBD.  First, I want to make a lasting impact; as a lead, I see my role as a facilitator, ensuring that both my team can thrive and our client feels supported.  Secondly, I am excited to travel and experience a new culture. Much of my personal learning has come from spending time with people who have lived very differently than I have.” – Nina

 

Perrie Briskin – MBA/MPH Candidate ’20

Perrie Briskin

Perrie Briskin

Prior to Haas, Perrie worked for Population Services International (PSI) in Washington and Yangon, Myanmar.  Her super fun job was as an Associate Producer working in New York with clients like The Notorious B.I.G. Estate, Wiffle Ball, and Kobayashi, ESPN, Kellogg’s, and the Billie Jean King’s Foundation.

Working internationally prior to Haas was one of the most formative experiences of my life. I applied to be an IBD Team Lead for the opportunity to guide my peers in an experience that I hope will be just as meaningful.” – Perrie

 

Roland Ekop

Roland Ekop

Roland Ekop, MBA Candidate ’20

Roland has spent the majority of his career as Management Consulting Senior Analyst for Accenture in Nigeria.  Roland is a dedicated volunteer and has offered his services pro bono for nonprofit organizations through the Accenture Corporate Citizenship Volunteer program and to the Independent Petroleum Producers Group (IPPG) Nigeria.  

Beyond my interests in consulting projects, I applied for a Team Lead role because I wanted to work at the heart of a project – at the intersection of the interests of the client, the project and team members. In addition, leading a team of MBA classmates, providing and receiving feedback, and working towards a common project goal is certainly the prototypical experiential learning opportunity.” – Roland

 

Stephen Collins, MBA Candidate ’20

Stephen Collins

Stephen Collins

Stephen career has been at Prophet, a management consulting firm headquartered in Atlanta, Georgia. As a senior associate, Stephen worked on multiple consulting projects both in Atlanta and around the globe.  He also volunteered his time and expertise for the non-profit arm of Prophet and led the Atlanta office team in organizing service days and pro bono projects.  

I can’t wait to get to know my client and immerse myself fully in their industry, customer base, and challenges. Working with a new team, in a new industry, in a new geography is always a thrill and I can’t wait to see what IBD has in store for me!” – Stephen

~

Our newest Team Leads will start their IBD journey in January 2019, on the first day of spring semester at the “Big Reveal” IBD class.  Until then, they will have to wait patiently until they find out more about their IBD project, their project client, and where they will travel for their in-country project destinations.  Stay tuned for more on the IBD student Team Leads and their projects.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Annual IBD Conference Awards

This is the sixth year that the IBD staff awarded IBD teams with the best photos and blogs.  The competition is always fierce as so many amazing moments are captured by our IBD students around the world.  Here are the 2018 winners.

Best IBD 2018 Photos

Best Aesthetic Photo -Winner:  TEAM YGA

YGA- Art (1)

FTMBA’s: Daniel Mombiedro​, ​Joanne​ ​Lee​, ​Clara​ ​Jiang​, and ​Enrique​ ​San Martin Petit

Best Team Photo – Winner:  TEAM FORD

Ford-Team (1)

FTMBA’s: James Westhafer, Sandra Tamer, Joesph Akoni, John Sheffield, Alyssa Warren

Best Aesthetic Photo – Honorable Mention: TEAM SEEDLINKSeedlink-Art (1)

FTMBA’s: Paola​ ​Blanco​, ​Nanor​ ​Asadorian​, ​Ralph​ ​Boyajian​,​​ ​Conor​ ​Farese​, and ​Dean​ ​Guo

Best Team Photo – Honorable Mention: TEAM PSI

PSI Team in Masai Mara on Safari (1)

FTMBA’s: Sara Farsio, Jennifer Richard, Deitrich Davidheiser, Nick Greczyna, and Kamellia Saroop

Best IBD 2018 Blog

With so many great blogs written by our students describing a day in the life of their IBD project, it was nearly impossible to pick the best one.  This year ended in a tie between Team Ford and Team Think Beyond Plastic (TBP). Team Ford did a wonderful job of describing their project and how they spent their time in China working through the question that Ford asked them to solve.  Team TBP’s blog was notable because every team member contributed to the blog, sharing their own personal reflections and learnings from their in-country project experience.

This year IBD created a new award category called “Beyond Yourself.”  We presented this award to Team WCS because they wrote not just one, but two blogs detailing their IBD in-country experience, and at the same time created a video of their team experience of diving over 100 feet off the coast of Belize.  All five IBD team members obtained diver certification for this experience, which they memorialized by videoing themselves unveiling the UC Berkeley Cal Flag underwater. See the IBD Team Belize video here.

Best Blog Winners - Team Ford and TBP

Best Blog Winners – Team Ford and TBP

Team Ford : James Westhafer, Sandra Tamer, Joesph Akoni, John Sheffield, Alyssa Warren

Blog: Ford Shanghai – 2018 IBD

Team Think Beyond Plastic: Catherine​ ​Soler​, ​Leslie​ ​Brian​, ​Kelly​ ​Lamble​, ​Scott​ ​Peacock​ and ​Sipian​ ​Wan

Blog: How Three Weeks in the Bay Islands Changed our Perspective on Plastic

Blog: Continued Reflections on Our Plastic Use

Team Wildlife CS: Hima​ Erukulla​​, ​Andrew​ Lee​, Jerry Philip​, Srinivas Rajamani, ​ ​​Nik​ Reddy​​

Team WCS - Winners of the "Beyond Yourself Award"

Team WCS – Winners of the “Beyond Yourself Award”

Beyond Yourself:

IBD Team Belize aka Team Unbelizable – Week 1

IBD Team Belize aka Team Unbelizable – Week 2

WCS Video 

Click here to see all the photos from the IBD Conference

A Week in the Life of an IBD Team – Team Ananda

Written by Igor Borges, Stan Cataldo, Ryan Dingler, Elaine Leong, and Mila Pires, of the Ananda Development team in Thailand.

It was May 13th at 6pm and our team had just arrived in Suvarnabhumi, Bangkok’s main airport. Ryan (one of our team members) hailed us a Grab, Thailand’s Uber, and we were on our way to the hotel. In the hot and humid Thai weather, we passed two of our clients real estate developments. During our research, we found Ananda Development (our client) had a strong real estate presence in Bangkok and were already finding that to be true!

Ananda1

The next day we met Lloyd, our main employee contact and the best host we could have asked for. He introduced us to his staff and gave us a tour of the office, which looked more like a high-tech company office in the Bay Area than a real estate company.

Ananda2

Ananda3

After showing our initial research and framework to Dr. John, Ananda’s Chief Development Officer, we rebuilt our deck to dive deeper into the solutions we identified as strongest in preparation for our field research the following day. To decompress, back at the hotel we began a tradition, which continued for the full three weeks, where we would all play foosball but only Elaine would win. Then we managed to get through the intense Bangkok traffic to Beer Belly, a restaurant recommended by an employee at Ananda, where played some pool, air hockey and ping pong along with eating fried pork skin and some (very) spicy food.

Ananda4

Tuesday during the day, Lloyd and his team setup tours of three of Ananda’s real estate developments, from pre-construction to fully sold-out and transferred properties, including an amazing 4D projection for the Ashton brand (Ananda’s most luxurious sub-brand). The three developments were all different Ananda sub-brands (these brands vary by target resident income and style) which gave us a good perspective of the various types of customers Ananda attracts.

Ananda5

In the afternoon, we went to dinner with Ananda and a USC-Marshall team that was also doing a project with Ananda. It was a great opportunity to mingle and try several typical Thai dishes that our Ananda team ordered for us. This was also the point where Ryan was introduced to mango sticky rice – a true love story in the making.

Ananda6

Wednesday we spent the day incorporating our initial feedback from Dr. John and additional information and insights we gathered during our field tours into our deck before our presentation to the CEO on Thursday. We also got to participate in a Singularity University event on the development of “fake meat” delivered by a professor from Japan.

Ananda7

Thursday, was our big day to present to Ananda’s CEO, Khun Chanond Ruangkritya. Khun Chanond is a young Berkeley alum that is at the forefront of rewriting how real estate is done in Bangkok. During the meeting, he gave us the go-ahead and said we were heading in the right direction and gave us a lesson on how to be a successful but humble leader – a true Haasie! To close the day, we were invited to the presentation of USC’s project and networked with professors and other USC teams that were also in Thailand.

On Friday we visited another Ananda building to learn about their Property Management division and how they manage existing developments. Also, Ananda had a TGIF event, where we were able to hear an amazing Adele performance by one of our close Ananda contacts, who used to be a professional singer before joining Ananda.

Ananda8

After the performance, we headed to our flights to Chiang Mai (a city in the north of Thailand) where we spent the weekend visiting temples, caring for our “own” elephants at a sanctuary and driving rented motorcycles.

It was an amazing pleasure and privilege to be in this project and we hope the next classes are as lucky as we were in getting such a heartwarming, exciting and eye-opening experience as ours. Lloyd and the team were wonderful hosts, every week they planned multiple events for us to network with CEOs, academics, and Berkeley alums.

Thank you Ananda for this unique experience and for the invaluable lessons!

Ford Shanghai – 2018 IBD

Members: James Westhafer (team lead), Sandra Tamer, Alyssa Warren, John Sheffield, Joe Akoni

Figure : The Ford Asia-Pacific headquarters in the Shanghai neighborhood of Pudong

Figure : The Ford Asia-Pacific headquarters in the Shanghai neighborhood of Pudong

The Ford-Shanghai team was tasked with a very unique problem in their IBD project: How can Ford improve their customer experience in the “pre-drive” space (before a journey starts) and the”post-drive” space (after the journey ends).  It was a relevant problem for multi-national company because so much of Ford’s internal effort is spent on the “in-flight” (during the journey) customer experience. We spent the spring semester at Berkeley researching customer use cases, benchmarking the competitive landscape, and speaking with as many Ford employees as possible to better educate ourselves on this unique problem.  We knew that our in-country experience in China at the end of the spring semester would be immersive and we came in with high expectations. Our time in Shanghai exceeded these expectations and gave us a level of exposure and experience that none of us thought was possible when we were sitting at our gate ready to board our flight to China on May 11.

After registering at the front desk of the Shanghai Information Center in the skyscraper-laden Shanghai neighborhood of Pudong and passing through the facial-recognition security checkpoint, we arrived on the 36th floor of Ford’s Shanghai office.  Our first day was filled with meetings of Ford executives, in groups ranging from strategy to Ford Smart Mobility to their Autonomous/Electric vehicle division.  It was the epitome of “drinking from the firehose” as we continued to educate ourselves on a very complex topic. We soon realized that talking and listening is only one component, and to fully understand the travel woes in urban China, our team had to experience it for ourselves.  We spent the entire second day of our project moving through Shanghai: subways at rush hour, the bus during non-peak hours, the dock-less bike share program, Didi (Uber equivalent in China), and even more.  

    

Experiencing the true urban China mobility experience first-hand was essential for our understanding of the true pains of residents and Ford customers.  It’s these pain points that drive Ford’s strategy in product development and partnership selection and an area that we believed to be a key area of focus in our project.  We didn’t have much time to debrief after our mobility outing because we were scheduled to travel to Beijing on Thursday for all-day meetings on Friday. We wanted to meet with other key Chinese mobility players to better understand their strategies for addressing customer pain points in the pre and post-drive space.  The partners we visited—Didi (Uber equivalent in China), Mobike (China’s most promising and successful dock-less bike company) and Shouqi (Didi competitor)—would be a great data point on how other companies in China were thinking about similar mobility problems.

 

After a marathon day of meetings, we were able to unwind a bit and take in the local flavors of northern China.  There was an eventful Beijing night that included the local favorite dish of Peking duck and a Chinese alcohol specialty, Bijou.  The next day, the team made a memorable trip to the Great Wall of China that far-exceeded everyone’s expectations. We had a great tour guide that educated us on all-things Chinese history and helped put the grandeur of the Great Wall into perspective.  It was a highlight of our trip and certainly a lifetime memory for all of us.

An amazing day trip to Huanghugcheng, north of Beijing, to visit a relatively tourist-less portion of the Great Wall

An amazing day trip to Huanghugcheng, north of Beijing, to visit a relatively tourist-less portion of the Great Wall

We got back to work the following Monday and began designing and creating a comprehensive interview guide that would help to validate (or disprove) some of our customer painpoint takeaways from our mobility outing and various meetings from the week before.  We lined up a number of Ford employees and other Shanghai residents that ranged from ages 23 to 60 in order to help our team better understand mobility trends and personal travel pain points in urban China. We had some very interesting and thought-provoking conversations that validated some of our personal painpoint takeaways, but also some unique nuggets that we used to develop some preliminary recommendations.  

As the week progressed, we had more meetings and team brainstorms to start landing on what our final recommendations would be to the Ford team.  There were many long nights as our team sifted through the massive amounts of data and information that we had in front of us from the 2 weeks of immersive meetings and interviews.  We left the Ford office on Friday on the second week of our in-country visit with a clear (yet ambitious) presentation outline that we would delve into during our last week.

Figure 7: The Ford team working through some slides in “CR-9 War Room”, the designated space for the team during their stay in Shanghai.  Lots of snacks, coffee and water were needed.

Figure 7: The Ford team working through some slides in “CR-9 War Room”, the designated space for the team during their stay in Shanghai. Lots of snacks, coffee and water were needed.

The final week in Shanghai consisted of long working sessions to perfect the slide deck that would be presented to senior Ford leadership at 8am on Thursday May 31st, the last day of the project.  The climax of the in-country experience came on Wednesday May 30th when the team worked from 7:30am until 10:30pm at night, which included a final run through of the presentation in our hotel room while eating one last meal of Shanghai’s famous “soup dumplings”.  

The final presentation on Thursday morning was a wild success.  We presented to the head of Asia Pacific Ford Smart Mobility and the head of Asia Pacific Strategy for Ford along with a number of other Ford executives.  After presenting our findings and making final recommendations on Ford’s strategy in China, the VP of Strategy for Asia Pacific (formerly a partner at Bain Consulting in Shanghai) said that the presentation “exceeded his expectations” and that he saw really tangible ideas that could make a difference in China.  He even started brainstorming with Ford’s lead on Connected Services on how some of our recommendations could be piloted in China! It was a very rewarding ending to the project and validated the hard work that we put in throughout the spring semester. It was an absolutely amazing experience for all 5 members of the team and will certainly be a highlight of our two years at Haas.  We want to publicly thank the Ford team for their help and support throughout the project. It was a joy working with the Shanghai team and we are happy that our recommendations could have a lasting impact for the company. From the entire team, xiè xie for everything, Ford!

The Ford team on the 36th floor of the Shanghai Information Tower in Pudong on the last day of their project.  Thanks for everything Ford!

The Ford team on the 36th floor of the Shanghai Information Tower in Pudong on the last day of their project. Thanks for everything Ford!