An Interview with IBD’s Program Coordinator, Dara McKenzie

Dara McKenzie, IBD Program Coordinator, has been an integral part of the IBD Team for over four years. Dara is responsible for coordinating all international travel and accommodations for over 100 MBA candidates.  She also supports the IBD Team, managing client contracts, and accounting for both clients and students.    Executive Director Kristi Raube reports that Dara’s “upbeat, can-do attitude makes (her) a great member of the IBD team.”  We wanted to share a little more about Dara with the IBD community.  Please enjoy the following interview with Dara

Dara visits the Louvre Museum in Paris, Summer of 2017

Dara visits the Louvre Museum in Paris, Summer of 2017

Question:  Where are you from and how did you end up in the Bay Area?

Dara: I am from Boston, born and raised. Four years ago, I decided to move to California on a whim. I had visited only once before, but I knew I wanted a change — so I packed my bags and bought a one-way ticket.

Question: Tell us about your career here at Berkeley-Haas. Why did you want to work here? What do you do here at Berkeley-Haas?

Dara: I first saw a posting for this position while I was working in Engineering as an admission specialist. I was immediately intrigued at the international component of the job, so I jumped at the chance to apply. Luckily, I got the job, and it’s been one of the best choices I’ve made. I’m the program coordinator, and I work with students, clients and staff on everything ranging from travel and contracting to accounting and much, much more.

Question: What is your favorite part of IBD?

Dara: My favorite part of IBD is interacting with students and hearing about their in-country experiences. I also love the Big Reveal—it’s the first class of the semester when they learn who’ll be on their team, what project they’ll be working on, and what country they’ll be working in for three weeks at the end of the project.

Dara in the Louvre Museum, Summer 2017

Dara in the Louvre Museum, Summer 2017

Question: What is the hardest part of your job?

Dara: The hardest part of my job is contracting. I have no legal background, and often times I’m the intermediary between two different organizations and their legal teams trying to come to an agreement on a contract. Although it’s a long and tedious process, I have to admit I’ve learned a lot from the contracting experience.

Question: If you could pick one Berkeley-Haas principal that is your favorite right now, which one and why?

Dara: My favorite Berkeley-Haas principle is Student Always — I strongly believe there’s always something new to be learned, and I’m grateful to be in an environment that not only encourages this but gives me the opportunity to pursue this principle every day.

Question: You travel a ton, tell me about your favorite place. Where would you like to go next?

Dara: This is a very hard question, because I’ve visited so many wonderful places. If I have to choose just one place, I would have to say Jamaica. My family is from Jamaica, and I’ve been visiting there since before I could walk. I’ve been to Jamaica a number of times, and it’s always been a blast, from the culture and people to the weather and nightlife — it’s never a dull moment. Jamaica is very laid back and everyone is always happy. My second choice would have to be Paris.

I have yet to visit Asia, and I’m hoping my next trip will be to Hong Kong or somewhere in Southeast Asia — maybe to Singapore or Indonesia.

Montego Bay, Jamaica

Montego Bay, Jamaica

Question: What is one thing on your bucket list that you have crossed off and one that you still have to accomplish?

Dara: One thing I have crossed off my bucket list is snorkeling in the Great Barrier Reef.

That was an incredible experience and one that I’ll never forget. One item on my bucket list I have yet to cross off is to visit all 7 Wonders of the World. Although there are many different versions of this list, I can say that so far I’ve visited two of them (the Colosseum in Rome and the Great Barrier Reef in Australia)

Dunns River Fall, Jamaica

 

 

IBD’s David Richardson Travels to India and Singapore to Meet with Friends of the IBD Program

Berkeley-Haas alumni event in Bangalore

Berkeley-Haas alumni event in Bangalore

During the month of October, IBD Director of Business Development David Richardson traveled to India and Singapore to meet with Berkeley-Haas alumni and friends of the IBD program.

David’s travels included a few days in Bangalore, where he met with local alumni gathered together by Aditya Gokarn of Triton Valves Ltd.  He also visited with managers from Lucep, Housejoy, and Hotelogix.

After Bangalore, David flew to Pune, where he met with the management team of ElectroMech Material Handling Systems, and visited their factory floor.  He also paid a visit to Divgi TorqTransfer Systems and Lend-A-Hand India (a local NGO).

Meeting with Freedom English Academy class in New Delhi

Next up was New Delhi, where David met with USAID at the U.S. Embassy, toured a Freedom English Academy classroom, and co-hosted a Berkeley-Haas alumni event along with Abhishek Khemka of Nandini Impex.  The next day included a visit to World Health Partners.

After New Delhi, David traveled to Singapore, where he met with the startups Banff Cyber Technologies and Lucep.  He also met with the Counsellor, Innovation and Trade Affairs, for the Embassy of Finland in Singapore.  

Check out some of David’s India and Singapore trip photos here: https://flic.kr/s/aHsm4VfjW9

Berkeley-Haas alumni event in Delhi

Berkeley-Haas alumni event in Delhi

 

The 2017 International Business Development (IBD) Program Holds its Final Event of the Year, Celebrating the Teamwork of Berkeley-Haas MBAs

Full Audience and KristiThe International Business Development (IBD) program yearly cycle officially came to a close on September 15, 2017, with the final event of year, the IBD Conference, held at the Haas School of Business.  IBD student teams, both from the Full-Time (FTMBA) and Evening and Weekend (EWMBA) MBA programs, were tasked with creating posters that showcased their international consulting journey.  Berkeley-Haas faculty, guests and fellow classmates mixed and mingled among the 20 posters as teams shared their projects, final recommendations and in-country experiences.  The IBD Conference represented the first time IBD student teams came back together after the conclusion of their MBA summer internships in order to talk about the exciting project work they did in-country.

Judy and Aramis

IBD Faculty Mentor, Judy Hopelain, talking with EWMBA Team Aramis

It was a great time for reflection for many students, as well as an opportunity to speak publicly about the accomplishments of their IBD projects and the impact on the organizations and individuals they served.  Said EWMBA candidate Joe Layton about the Conference experience: “It was nice seeing that people wanted to hear about our project that much, since we love talking about it.”  Frank Schultz, an IBD Faculty Mentor and Instructor for both FTMBA and EWMBA programs, observed, “it is great to see students from both the Evening-Weekend and Full-Time MBA programs coming together, interacting, and sharing their projects.  You could clearly see why both programs are ranked so highly!”
The IBD Conference was also a great opportunity for Berkeley-Haas faculty and staff to engage with MBA’s in their element.  EWMBA Director of Academics, Mark Gorenflo, attending the Conference for the first

Mark-and-Beth-showing-Makarere

Team Makerere’s, Beth Foster, chatting with Haas Staff, Mark Gorenflo

time, said,

“I attended the IBD Conference to get a sense of the scope of IBD opportunities and the depth of each team’s consulting experience. I was amazed at the number of very different opportunities, with huge variety in geography, culture, and types of customers (private companies, public companies, non-profits, and government entities). I was also deeply impressed with the enthusiasm, rigor, and imagination that the IBD teams brought to their engagements.”

Poster-Session-in-actionAll the Conference posters, teams, and projects as presented were impressive.  Ultimately a vote was held to select the two best IBD teams to make a presentation to the general Conference audience.  IBD Faculty Mentors and students voted separately, picking EWMBA Team Samai and FTMBA Team Agripacific Holdings, as the two winners.  Click here to read more about their respective presentations.  

 

Following the two IBD team presentations came the announcement of the annual project

Sarah and Seva talking about project

Sarah Evans, from Team Seva, presenting their project poster

photo and blog award winners.  Upon returning home from their in-country journeys, students were asked to write blogs about their experiences working and living in a new country.  IBD student team blogs were posted weekly on the IBD Haas in the World Blog site.  IBD students are also asked to submit their “best team photo” and “aesthetic or art photo” to be judged by the IBD Staff.  Winners of the IBD photo contest will have their photos featured later in the IBD Hall of Fame in the Faculty Building at Berkeley-Haas. Click here for the Winners of the Blog and Photo Contest

After all the IBD team presentations and awards were handed out, and the last group photo was taken, it was time to say goodbye to the 2017 IBD program. As Executive Director and Faculty Mentor Kristi Raube concluded, “I’ve left the IBD Conference on a high, and although it is sad to see this all come to an end, we are ready to do it all over again.”  All of us in the IBD program look forward to another year of IBD in 2018.  To view the photos from the Conference, click here.  

IBD full class 

 

Team Flowers and Team Samai Present at the 2017 IBD Conference

Team Samai After the PresentationTwo student teams were chosen to present their IBD projects to the audience at the 2017 IBD Conference.  IBD Team Samai was the first to present.  This team was made up of Evening and Weekend MBA students Sushant Barave, Bill Conry, Dan Conti and Joe Layton.

Team Samai worked with a rum distillery in Phnom Penh, Cambodia.  While Team Samai had a fun project, the students also talked about the impact they had on the Samai organization, as well as the recommendations they gave their client so they could scale the business “tactically and strategically.”  The student team also focused on making sure their suggestions were actionable once they left and, in fact, Samai was already Samai-presenting-with-power-pointimplementing some of their recommendations before they departed Cambodia.  Team Lead Sushant Barave declared, “I was surprised at how rewarding that feeling can be — that you design something, you recommend something, and the client is taking action on that.  That was the best part of it.”

The second student team to make a Conference presentation on stage was Team Agripacific Holdings, aka Team Flower.  Full-Time MBA students Mary Harty, George Panagiotakopoulos, Laura Smith, Leah Finn and Anne Kramer made up the team.  In order to understand the flower business in Asia, Team Flower traveled across China, visiting flower markets and distributors in Kunming, Beijing, Shanghai, Hangzhou, Guangzhou and Hong Kong.

Team Flower 4 of the 5 and flowersTeam Flower member Leah Finn said about the IBD Conference that “it was definitely fun to reflect on our experience in China, and to learn a bit about how it contrasted with the other projects. It helped me appreciate how adventurous and hands-on our IBD experience was.  I think it’s rare to get to experience so many different sides of China in one trip, so I’m grateful that we were able to have that experience as part of the IBD course.”  Team Lead Mary Harty agreed by sharing that “it felt great to share our experiences with the broader IBD community. As we presented, the photos and slides bought back so many fantastic memories for us all!”  To view the photos from the Conference, click here.Team Flower- Presentation for web.jpg

 

 

IBD Conference Announces the Winners of the Best Student Photos and Blog

Here are the winners for the 2017 IBD Conference

2017 IBD Photos Contest

Best Team Photo: Team CitiBanamex, IBD 2017 Summer

Joy Kim, Pamela Ju, Deepak Kurien, & Austin Lu

Citibanamex- Team

CitiBanamex at the Pyramids of the Sun and Moon in Teotihuacan, Mexico


Best Team Photo Runner Up: Team ACT, IBD 2017 Summer

Sampada Chavan, Kate Linarducci, Sen Raveendranathan, Yi Zhang, & Praveen Settipall

ACT-Team-Photo

Team ACT in Harare, Zimbabwe


IBD Best Aesthetic Photo: Team ACT, IBD 2017 Summer

Sampada Chavan, Kate Linarducci, Sen Raveendranathan, Yi Zhang, & Praveen Settipall

ACT-Nature-Photo

Team ACT’s photo of the sunrise on the Zambezi River, in Victoria Falls


IBD Best Aesthetic Photo Runner Up: Team Clearsale, IBD Spring 2017

Anna Braszkiewicz, Reginald Davis, Anik Mathur, Risa Shen, & Nolan Chao

ClearSale-IBD Landscape Photo

Team Clearsale’s photo of Sao Paulo, Brazil


Fifth Annual IBD Award for Best Blog

Best Blog: Team Makerere

Makerere- Team group adventuring for web

Tackling the Youth Skills Gap in Uganda: An Update from Makerere University

Written By: Team Makerere, Hans Klinger, Elizabeth Foster, Matthew Hamilton, Jeannie Valkevich, and Carolyn Chuong


The 1st Runner Up: Team YGA

YGA-Team-1 at Press conference for web

Updates from IBD Turkey – Touring Turkey with YGA and The Turkish Delights

Written by Amol Borcar, Annie Porter, Chelsea Harris, Jeanne Godleski, and Mariana Martinez


The 2nd Runner Up:  Team Tekes

Tekes- TeamIMG_0478

Updates from the IBD – Team Tekes in Finland

Written by: Lauren Elstein, Javier Gunther, Natalie Osterweil, Mitch Plueger, and Matt Shelton

 

 

Team Flowers: A Flower Market Tour of China

Written by Leah Finn, Mary Harty, Anne Kramer, Laura Smith, and George Panagiotakapoulos

A hydrangea greenhouse at Kunming Hasfarms

A hydrangea greenhouse at Kunming Hasfarms

Agripacific Holdings is a holding company that owns a number of cut flower farms and distribution centers across Asia, including its two main growing sites, Kunming Hasfarm in Yunnan, China, and Dalat Hasfarm in Dalat, Vietnam. For our IBD project, our team (a.k.a, Team Flowers) partnered with Kunming Hasfarm (KMH) to develop a marketing strategy for selling cut flower crops throughout China – at the moment, most of KMH’s flowers are exported to Japan, while the domestic market is primarily served through a small scale of imports from Dalat Hasfarms. As Chinese incomes rise, a growing middle class is spending more money on luxury home products like flowers, creating a promising market. KMH tasked our team with helping them strategically scale their domestic sales of cut flowers by considering the optimal target customers and sales channels.

For our in-country visit, KMH planned an itinerary that would give us a thorough look at the flower industry in China by visiting six cities – Kunming, Beijing, Shanghai, Hungzhou, Guangzhou, and Hong Kong – to tour flower markets, interview wholesaler customers, and even visit the farms of several of their competitors. Luckily for us, this meant we got to experience a diverse range of Chinese cultures, food, and sights as we learned about some of the nuances of each local market.

We began the trip in Kunming, a small (by China standards) city of 6 million in the western Yunnan province. We spent two days touring KMH’s greenhouses and learning about the processes of growing carnations, green wicky (a fuzzy green flower described to us as “soft, like a panda’s face), and hydrangeas. We also visited the Dounnan Flower Market, one of the largest flower wholesaler markets in China. The coolest part about this was the flower auction: an enormous warehouse full of lower-quality flowers (mostly roses) and a huge room to the side where wholesalers gathered to bid on them, Dutch auction style while smoking heavily and doing business on cell phones. It was quite a sight!

Flower auction in Kunming

In Beijing, Shanghai, Hungzhou, and Guangzhou, we visited KMH’s largest wholesaler customers and the Shanghai-based distribution center for the import business. Through our many interviews, we learned that KMH has a strong reputation as a high-quality grower; most of their wholesaler customers would buy more flowers from them if not restricted by supply. Since the China-based farm already had plans to expand growing, we saw an opportunity to organize their Shanghai- and Beijing-based sales teams to begin selling domestic product in those regions, rather than solely managing the import business.

Another powerful opportunity we recognized for KMH is the meteoric rise of e-commerce that has taken place in the past few years, impacting all industries. In many ways, China has surpassed the US in its use of technology in commerce: for example, rather than credit cards, nearly everyone pays for things by scanning a QR code on the item with an app on their phone called WeChat. In the flower industry, many startups have innovated by offering weekly flower delivery services through a subscription model, and several wholesalers have shifted all of their operations online. We had the chance to interview several contacts from these companies to learn about their innovative models. A key question we investigated for KMH was how they could incorporate technology into their business model, and how far down the value chain they should reach to implement it – that is, whether to switch from B2B (selling to wholesalers) to B2C.

Team looking over Beijing with 2 of KMH’s staff acting as our tour guides

The trip concluded with a trip to Hong Kong, where we delivered our final presentation at Hasfarm’s office there. In addition to recommendations about reorganizing their sales force and adopting a technology platform to track customer data, we discussed the trend we observed of new flower companies, particularly in the eCommerce model, shortening the value chain (typically grower to wholesaler to retailer to customer) to increase margins and lower prices beyond the offerings of their more traditional competitors. We encouraged KMH to pay attention to competitors adopting this model as the market grows.

Overall, we were incredibly impressed by the hospitality provided to us by our clients and associates in the industry. After nearly every interview or market visit, we were taken to an elaborate meal, treated to a tea ceremony, or toured around sights like Tianenmen Square by members of the KMH staff or their wholesaler clients. We feel lucky that this experience introduced us to the warmth, beauty, and diversity of China.

IBD Team Travels to Stockholm to Help Civil Rights Defenders to Implement a New Innovation Program

Written by Carol Macavilca Paredes, Elizabeth Miller, Ingrid Monroy, Beth Williams and Blakey Larsen

Our IBD Project took us to Stockholm to help our client, Civil Right Defenders (CRD), a nonprofit organization devoted to human rights founded in 1982, to implement a new Innovation Program that will foster the development and launch of innovations. We started with one simple question, how can we apply innovation to human rights? Easy to answer, right? To be honest, none of us knew the answer four months ago.

Work hard, travel hard was definitely the motto of our team. We worked 3 weeks in Sweden and visited 2 countries, Finland and Norway.

It was hard work, but we also had a lot of fun in beautiful Stockholm, a city with 14 islands and, in the summer, 18 hours of daylight.

Our first week in the CRD office was a whirlwind: We started by introducing our project to the entire CRD staff, who gave us a warm welcome. In the days that followed, we had a lovely meal at Communications Manager’s house with Swedish pizza…

…and participated in the Stockholm Internet Forum 2017, focused on the Internet Freedom for Global Development, in order to interview innovation experts for our project.

During our second week, the most memorable highlight was to be in the CRD office when it was revealed that the organization had won a court case in which they had been working for four years. Representing 11 of about 4,700 people included in the police registry of Roma population, CRD won the court case against the Swedish state in the Svea Court of Appeal. The state was found guilty of ethnic registration and discrimination and was ordered to pay 30,000 SEK in damages to each of the 11 Roma plaintiffs. We were moved by the words of Robert Hardh, Executive Director of CRD to all the staff the day they received the news, that these are the days they live for.

Also, we had an unexpected but happy news for us: two and a half days of holidays. We decided to visit the IBD Finland team in Helsinki. At the recommendation of our client, we went to Finland by boat. The ferry ride was 15 hours of fun!

We also went to Bergen, during that holiday. We took a full day tour to see some of Norway’s most beautiful fjord scenery. We experienced the scenic Bergen Railway, the breathtaking Flåm Railway, and the narrow and dramatic UNESCO-protected Nærøyfjord.

Our team was surprised to experience a uniquely Swedish challenge: doing laundry. In Stockholm apartments, washers and dryers must be booked weeks ahead of time in order to wash your clothes. With limited options, our team had to cancel plans one evening to get our laundry done. The team at CRD said we were real Swedes now!

One fun fact is that in Sweden, purchasing alcoholic beverages isn’t a simple matter. There are no privately owned liquor stores nor do grocery stores sell wine or any liquor. Sweden has a state-run chain of liquor stores called Systembolaget, the only retail stores allowed to sell alcohol. Problems arise due to their opening hours (especially for unaware visitors like us). The stores generally close at 6pm on weekdays, at 3pm on Saturdays and all Systembolaget are closed, without exceptions, on Sundays and holidays! So you need to keep this in mind and don’t wait (like us) until 2:50 pm on Saturday to run to the store.

Last week. We had our first fika in the office and our final presentation. Fika is a tradition in Sweden, is the moment that you take a break, often with a cup of coffee, but alternatively with tea, and find a baked good to pair with it.

IBD Team Works with La Clinica Oftalmologica Divino Nino Jesus, a Non-Profit Eye Clinic

Written by Mark Angel, Robert Gutierrez, Megha Kansra, Tyler Saltiel and Sarah Evans

As soon as we landed, the humidity knocked us out. Walking off the airplane, we immediately felt our clothes stick to our bodies and walked through the still, thick air toward the open-air baggage claim. We had heard the Amazon was humid, but we were not expecting its immediacy. Despite the unprecedented heat and humidity, we couldn’t contain our excitement to begin the in-country portion of our project.

Our team is working with La Clinica Oftalmologica Divino Nino Jesus (DNJ), a non-profit eye clinic based in Lima, Peru, dedicated to eradicating curable blindness. We had just landed in Iquitos, the largest city in the world not connected by a road and the “gateway to the Amazon,” where DNJ had recently expanded. We were to spend the next three weeks working with DNJ’s team to provide strategic marketing recommendations: one week in Iquitos and two in Lima.

Alberto, the executive director of the clinic and our main client, picked us up the next morning in DNJ’s van to drive us to its clinic, 40 minutes outside of central Iquitos. After a brief pit stop to push the van out of wet sand, we arrived at the clinic.

We spent the morning with Diego, the Outreach Coordinator in Iquitos, touring the clinic and learning more about the operations of the Iquitos facility. We even got to see the inside of the operating room where DNJ ophthalmologists perform their life-changing surgeries.

Hot, sweaty, but extremely inspired by the facility, we returned to our hotel to prepare for a meeting with Alberto held in our conference room for the week – the outdoor hotel restaurant and bar. After a productive meeting with Alberto discussing the financial performance of DNJ, we returned to the clinic the next day. Diego and Alberto were eager to have us interview patients and family members accompanying them on their visits. We stationed ourselves in an unused triage room in the clinic, and two by two, patients and their companions sat down to chat with us (en español) about their experiences with the clinic. We were immediately struck by patients’ gratitude and openness. One older woman excitedly told us about her beloved garden, and how grateful she was for the free cataract surgery that would enable her to tend to her garden once again. She and her daughter talked about the excellent service they had received, noted some areas for improvement at the clinic, and finally – to our surprise – gave us an invitation to their home. Another older gentleman, stylishly dressed with a Canon camera slung around his neck, waxed poetic about how eager he was to photograph the people and traditions of the beautiful Loreto region again.

As we spent more days in Iquitos interviewing patients, we continued to hear similar stories. Patients described DNJ as a “gift” and “blessing,” praising the personal attention of the staff. In Iquitos, a city accustomed to seeing NGOs shuttle in and out on a temporary basis, DNJ’s gleaming new Iquitos facility and world class staff, seemingly here to stay and providing services for free, prompted awe and surprise. By the end of the week, we were all deeply moved by the immense difference DNJ was making, and we felt doubly determined to provide impactful recommendations.

After a final day in Iquitos – spent boating down the Amazon (the world’s widest river) and feeding piranhas, alligators, and adorable baby monkeys – we headed back to Lima. In Lima, we extensively interviewed DNJ staff members, collecting their stories, recommendations, and perspectives on patient experience and marketing. A highlight was getting the opportunity to scrub in and watch a live cataract surgery conducted by one of the top ophthalmologists in Latin America. The head nurse patiently explained each step of the process, from the medical checkups of patients just before surgery to the steady incisions and movements of the surgeon to the final, triumphant moment – a mere 10-20 minutes after the surgery began – when patients were helped up off their bed and walked out of the clinic. We were amazed that in under an hour, we had watched a man get back his sight…for free.

After a final push to crystallize our recommendations, we made a presentation to the DNJ board and senior management. We were touched that the board attentively and eagerly listened to our recommendations, and even brought us gifts – delicious alfajores! They were excited about the opportunities ahead and the path forward we charted for them.

Que Alegre! Updates from Guatemala City

Written by Peter Wasserman, Ian Collazo, Kevin Schuster, Michelle Hernandez and Rachel Garrison

FTMBA students Peter Wasserman, Ian Collazo, Kevin Schuster, Michelle Hernandez and Rachel Garrison traveled to Guatemala City during May 2017 to work with the fourth-largest, family-owned, home goods, hardware, toy, and baby retailer in Guate mala: Cemaco.

Guatemala City

Our team arrived in Guatemala City during an exciting time for retail. Last year, the retail industry grew 13%, with growth driven by middle/high-end of the market in Guatemala City. Our client Cemaco benefited from these demographic trends, increasing revenue despite growing competition, doubling the number of stores, and receiving recognition as one of Guatemala’s most recognized brands.

Cemaco came to IBD looking for big ideas to meet aggressive revenue and profitability goals.  Among the five pillars for growth highlighted in the 2020 vision, our team was tasked to develop strategy and implementation roadmap to become the dominant e-commerce retail player in Guatemala.

The Initial Research

E-commerce is nascent but growing in Guatemala City. In 2016, e-commerce grew by 20%, mainly used by the young, urban, upper class.  Cemaco launched their beta e-commerce site in April of this year, allowing us to work in parallel with the team and project.

Prior to arriving in Guatemala City, our team conducted secondary research on the industry, competition, company, and customers to make the most of our time in-country. We sent a survey to 600 active and 250 lapsed Cemaco customers and received 80% response rate. This amazing level of loyalty and commitment from the customer base was incredible – we were excited to meet the team and customers during the coming weeks!

Arrival in Guatemala City

Arriving on Saturday, May 13th, we were greeted by the Cemaco team for a tour of the city.  We stopped by a local market, picked up groceries, and of course visited a Cemaco store.

First Days at the Office

Our day of arrival presentation gave us helpful feedback to move forward with our proposal. Meeting with the team, we felt incredibly welcome. Not to mention, it was Peter’s birthday! The team took us out to lunch and we celebrated over cake!

Learning about the market

To learn about the market, we focused our time visiting Cemaco and competitor stores, going to the warehouse to see the e-commerce logistics firsthand (and ride a forklift together!), and conducting in person interviews at Cemaco stores. These experiences helped us understand

  • What obstacles/profitability challenges Cemaco will face: Labor is very cheap in Guatemala. From a logistics perspective, Cemaco has been very flexible and fast, figuring out how to package and deliver e-commerce orders in 1-2 days
  • How Cemaco sets itself apart from the competition: Cemaco is a customer first company that puts its stores at the center of its experience. Cemaco stores are welcoming, bright, and customers enjoy spending time browsing the wide variety of products
  • Why customers love Cemaco: As an established, family owned company with Guatemalan roots, customers are extremely loyal. They feel that they can find everything they need for their homes at Cemaco, and expect to find high-quality products.

Weekend trips 

As our classmates pointed out to us, our team didn’t just work…our client Cemaco planned amazing weekend trips for us. First, we went to Lake Atitlan, where we enjoyed an amazing view of the lake, mountains, and volcanoes went on a nature hike with swinging bridges and saw ancient Mayan ruins.

On our second weekend, we hiked the Pacaya volcano where we roasted marshmallows on top and visited the beautiful, historic Antigua.  Walking down the cobbled roads, we took in the architecture and culture of the city – from carrot ice cream to a speakeasy bar called “No Se,” we tried to find all the hidden gems that Antigua had to offer.

Final Presentation

Back at work, in our final presentation, we recommended that Cemaco prioritize its growing B2B business through an e-commerce platform, and developed a customer-first omnichannel experience plan for both existing and new customers. We were especially excited about our plan to partner with apartment buildings in the nearby Zone 4, known as the “Silicon Valley of Guatemala City,” where first time renters were moving out of their parents’ home before getting married. The team took us out to drinks to celebrate!

In Conclusion

Guatemala is an amazing country and the people are incredibly warm and welcoming. We were so impressed by the culture that Cemaco has created and kept strong over the past 40 years, encouraging their employees to move across functions, pursue continuing education, push for corporate social responsibility, and experiment with new business strategies. We are excited to see what’s next for Cemaco!

Updates from IBD Shanghai – ARM Accelerator

Written by Harsh Thusu, Jennifer Hoss, Justin Wedell, Chris Roberts, and Amanda Eller

FTMBA students Harsh Thusu, Jennifer Hoss, Justin Wedell, Chris Roberts, and Amanda Eller traveled to Shanghai, China during summer 2017 to work with ARM Accelerator.

IBD team in the ARM Accelerator Shanghai office

The Internet of Things (IoT) involves embedding objects in our surroundings with sensors, which capture data and make decisions without the need for human intervention. IoT is poised to change the world, and our client, ARM, is playing a major role in the IoT revolution. ARM is a multinational semiconductor company that designs architecture for the chips that power our smartphones and tablets. Over the next 20 years, ARM expects to deliver 1 trillion chips for IoT devices.

Two years ago, ARM China launched the ARM Accelerator to support IoT startups. Our five-person IBD team traveled to Shanghai to work with ARM Accelerator, helping them develop a strategy to attract Silicon Valley startups, and crafting a plan to diversify their revenue sources.

Initial Research: Bringing Silicon Valley to China

IBD team members Jen, Harsh, and Chris presenting our recommendations to ARM leadership

Our initial challenge was to advise ARM Accelerator on a strategy for attracting U.S. startups. We hypothesized that U.S.-based startups would not want to travel to China for the program, and anticipated recommending a Silicon Valley office. To test our hypothesis, we spoke with founders from 12 different IoT startups in the U.C. Berkeley ecosystem.

We were surprised to learn that virtually all of the founders had either already spent time in China, or anticipated going in the near future. The primary reason for Chinese travel was to connect with manufacturers, but several startups were also interested in meeting Chinese investors and customers.

IBD students with ARM Accelerator leadership, including Allan Wu (center), President of ARM China and Haas MBA ‘96

We also discovered that most startups learn about accelerators through their networks. The ARM brand is strong, but few startups had heard of ARM’s accelerator, underscoring the need for business development efforts and localized marketing content in Silicon Valley.

Evaluating the Accelerator Business Model

In the weeks leading up to our trip, we expanded our focus. At two years old, ARM Accelerator is still a startup, and they wanted insights into how other accelerators achieve financial sustainability. We analyzed successful accelerators from around the world, and compiled preliminary recommendations to test in-country.

IBD team member Jen Hoss at the TechCode Shanghai Accelerator, testing an Augmented Reality windshield

 

Day of Arrival

On May 12, we flew to Shanghai. None of us had ever visited mainland China, and we were eager to meet the ARM Accelerator team and learn more about the Chinese startup ecosystem.

ARM Accelerator founder Andy Chen and head engineer Shi Lei gave us a warm welcome, and briefed us on an itinerary packed with interviews. Over the following days, we met with ARM Accelerator graduates, venture capital investors, other accelerators, and the local government. We even attended a presentation in which ARM Accelerator companies pitched their autonomous vehicle technologies to representatives from BMW.

IBD team members from left to right, Jen Hoss, Justin Wedell, Amanda Eller, Chris Roberts, and Harsh Thusu, meeting with bike-sharing startup MoBike.

Interview Highlights: TechCode, Shanghai government, and MoBike

TechCode is an accelerator and incubator started in China, with locations all over the world. Daphne Han provided insights into the benefits of the accelerator for TechCode’s corporate sponsor. She also gave us a tour of their co-working office space, and IBD team member Jen got to test a TechCode company’s “Smart Windshield,” which uses Augmented Reality to provide real-time information to drivers.

Another highlight was our meeting with Zhang Lan from the Shanghai government’s Development and Reform Committee. Mr. Lan shared fascinating insights about the government’s role in supporting entrepreneurship, and the incentives available to ARM Accelerator companies.

Mr. Lan then brought us to the MoBike headquarters. MoBike is a bike sharing startup that has taken

IBD team at the MoBike Shanghai office, with Shanghai government official Mr. Zhang Lan and our ARM colleague Allan Zhong

China by storm, with support from the government. 25 years ago, Shanghai was full of bicycles, but their replacement with motorcycles and cars has exacerbated pollution. MoBike is reversing the trend, and we were impressed by the number of Chinese taking advantage of MoBike. MoBikes can be parked anywhere, and locked or unlocked with a smartphone app; each morning the bikes pile up in front of office buildings, and by evening rows of MoBikes surround the metro stations.

Our ARM Accelerator hosts took us for a traditional Chinese business dinner, which meant plenty of baiju, or Chinese spirits

Eating our way across China

The team made the most of our free time by trying every dumpling we could find. We learned about the art of handpulled noodles, sampled Uigher-style barbecue, and tasted Schizuan Province’s spicy mala peppercorns.  We even contemplated opening a Berkeley franchise of China’s popular Yang’s Dumplings chain.

Between meals, we climbed the Great Wall, explored Beijing’s Forbidden City, and hiked the mountains surrounding Hangzhou’s famous West Lake.

And throughout our trip, we were greeted by local Haasies. Alan Wu, President of ARM China and Haas MBA ‘97 provided valuable feedback throughout our project and shared his visions for China’s technological future.

Making new friends over a Beijing-style hotpot dinner

And the Haas Shanghai Alumni group welcomed us with a happy hour, where we met two incoming classmates to the class of 2019.

After a successful three weeks in China, we are excited to continue following ARM Accelerator’s progress as they help build companies shaping the future of IoT.