The Adventure Begins, Team Ananda in Bangkok

Written by Kevin Cottle, Gian Gentille, Jordan Taylor, Mike Solarz and Elspeth Ong

Lunch with fellow classmate and IBDer, Harsh.

Lunch with fellow classmate and IBDer, Harsh.

After a whirlwind week of finishing finals, packing up our apartments and saying goodbyes to our friends in Berkeley, our team of five – Elspeth, Mike, Kevin, Gianfranco, and Taylor – headed to Southeast Asia to complete our consulting project for Ananda, a premier real estate developer in Thailand.  Ananda, founded by a Haas alum, is one of the largest condominium developers in Bangkok.  We were tasked with conducting a competitor analysis and developing a growth strategy plan to help Ananda achieve its aggressive growth targets. 

Team Ananda in front of Marina Bay Sands

Team Ananda in front of Marina Bay Sands

The Adventure Begins

The team decided to take a detour en route to Bangkok and spent the weekend before our official start date in Singapore, our team lead Elspeth’s home country.  Harsh, another classmate and IBD team lead, was also in town and the two of them were incredibly gracious hosts, showing us all of their favorite Singapore hotspots.  We explored Orchard Rd, Clarke Quay, Gardens by the Bay, and the beautiful Marina Bay Sands hotel, where we took breathtaking photos of the city.  We enjoyed an incredible dinner with Elspeth’s family and a great day at Sentosa, definite highlights of the weekend.  The weekend was the perfect start to our Southeast Asian adventure and was a nice mini vacation prior to arriving in Bangkok and hitting the ground running with our client.

       Enjoying dinner with the Ong Family.

Enjoying dinner with the Ong Family.

Ananda Week 1

Our client met us in the lobby of our hotel Monday morning to bring us to the office, which was conveniently located next door; the proximity proved to be a huge blessing as we came to know the huge challenge that is Bangkok traffic.  We spent the first week introducing ourselves to key stakeholders within the company and conducting interviews to validate the work we had done in Berkeley.  We spoke to employees who had worked at other real estate development companies and pulled on the expertise of strategic business development VPs.  We made use of consumer surveys and other market intelligence research the company had conducted and incorporated all of this new information into our analysis.

By the end of the first week, we had validated our competitive analysis processes and reworked some of our strategies based on client feedback.  We had spent most of our time with our main point of contact, Khun Lloyd, who was incredibly generous with his time and went out of his way to ensure we had a proper introduction to Bangkok.  He kept us busy with lunches and dinners throughout the week, and it quickly became evident how important relationship building is to doing business in Thailand.  We had also discovered the magic of Thai massages and began planning our spa visits for the remaining time in country!

Angkor Waaaat

After our first week of work, we headed out to Siem Reap, Cambodia!  Our trip to the airport was our first real taste of Bangkok traffic and we ended up using multiple modes of transportation, running through the streets and the airport, and convincing an airport employee to help us cut the immigration line in order to make our flight.  The crazy travel experience was well worth it and we very much enjoyed our time exploring various temples in Siem Reap and hanging out at our fancy Airbnb, equipped with a pool in the living room.  We had a relaxing day on Sunday at Phnom Kulen where we swam and played in waterfalls all day.

Team Ananda in action at Ankor Wat

Team Ananda in action at Ankor Wat

Week 2

Week two began with a day of site visits to both Ananda and competitor properties.  We were impressed by our client’s showrooms and model units, which clearly stood out from their competitors.  The attention to detail and beautiful interior design made us all want to invest in Thai property!

The team contemplating purchasing some Thai property

The team contemplating purchasing some Thai property

The rest of the week was spent conducting final research and putting the finishing touches on our final presentation deck, which we presented Friday of Week 2 to the CEO and our main points of contact, Dr. John and K. Lloyd.  The presentation went well and we had a great discussion about our recommended strategies, learning that many of the workstreams we suggested were already under consideration. Additionally, we discovered our client’s passion for technology.  The team is quite visionary and frequents tech hubs such as Silicon Valley and Tel Aviv to scope innovations that could be used to improve their properties and/or work processes.

All smiles after the final presentation.

All smiles after the final presentation

Week 3

Having completed our presentation and main assignment at the end of week two, we spent week three networking and exploring Bangkok.  Our client put a strong emphasis on us using our time in country to understand Thai culture and life in Bangkok and encouraged us to use week three to gain this knowledge.  We met with another Berkeley alum, K. Paul Ark, who heads up the VC arm of SCB, one of Thailand’s major banks.  We connected with a Haas 2015 alum who started his own VC fund and learned more about his post-Haas experience and the work he does in bridging Thailand and San Francisco.  We are grateful to have had this free time to further explore Bangkok and to gain a deeper understanding of business in Thailand.  We feel spoiled to have been connected with so many interesting people and feel lucky to have spent these three weeks at Ananda.  We look forward to staying in touch with our new contacts and will see many of our Ananda contacts in August when they visit the Bay Area!

Competing with Team Indonesia’s teddy bear mall picture

Competing with Team Indonesia’s teddy bear mall picture

Exploring the old Siamese capital of Ayutthaya

Exploring the old Siamese capital of Ayutthaya

Leaving on a Jet Plane: Four Summer IBD Teams Depart for IBD In-Country Experiences

2017 Evening Weekend IBD Students

The IBD Evening Weekend MBA (EWMBA) Teams are on their way to their in-country destinations where they will spend the next two weeks working with their IBD clients before presenting their final recommendations on July 14th.  Despite only having a short 6 weeks to prepare, IBD teams are ready to start their time with their clients, face-to-face.  Teams are traveling to Harare, Phnom Penh, Mexico City, and Sao Paulo.  Are they ready?  Faculty Mentor and Instructor, Frank Schultz shares that his students “can’t wait!  They have been preparing with such intensity for their in-country time.  They have formed very good relationships with their clients via skype, google hangouts, etc, but are anxious to work directly with their clients.”

While the teams have been digging into the scope of the project and learning about their client’s industries, they have also been focusing on team dynamics.  ACT Team Lead, Praveen Settipalli is impressed with all that his team has accomplished in a short 6 weeks.  “Our team has quickly bonded and formed a trust that has helped us to divide and conquer our workload and be able to deliver what we promised to our client.”  

In addition to great team dynamics, the Team Leads must put all of team members’ skills to work.   This may be one of the hardest parts of the role, but when it is done right, it is one of the most rewarding.  Sushant Barave, the Team Lead for Samai Distillery, has found this part of the journey “personally satisfying”.   He has been working with a “great bunch of Hassies” who “in several aspects, are at a higher level of expertise in specific subject matters, than me”.  Sushant has looked to his peers to provide a “high level of expertise in specific industries and functions” and he feels that his peers “strengths have created a tremendous learning opportunity for all of us, (that) hopefully set (them) up for delivering a quality product to their client.”  

It should be no surprise that the time in-country makes the whole process more productive and manageable.  It is difficult trying to communicate via video platforms across time zones,  language differences, and cultural nuances.  Teams and clients are excited to break down those barriers and dig into their projects face-to-face.   

Team Lead, Kalyan Pentapalli, and his team are ready to get to Sao Paulo to work with their client Aramis Menswear.   With no retail experience on the team, they have had to get up to speed quickly. This is exactly the experience that they hoped to get by signing up for IBD.  “In the past month, I have learned so much about consulting and retail, more than I have learned in the two and a half years of being in the MBA program,”  Kalyan shared.  

Cambodia’s first rum distillery. Founders Daniel and Antonio grew up in Venezuela, soaking in rum culture and drinking the best rums of the world

Sushant couldn’t agree more with his classmate, Kalyan.  “I am super excited about getting to Cambodia. I feel it is all coming together.  Over the last 6 weeks, we have already been able to apply several concepts we grasped as part of our coursework at Haas. Part of our project focuses on operations, and I can see our (Berkeley-Haas) Operations Professor talking about inventory management concepts that we are trying to apply.  We are also be looking at the quality of financial statements as well as pricing and expansion which bring together the knowledge we have gained at Haas. One of the main reasons I wanted to be a part of IBD was to see how we can apply what we learned in the classroom to the real world.  This is where the rubber meets the road. In a couple of days we start to find out what works and what doesn’t in a practical setting. This is the most exciting part. In some ways, most of our work in Berkeley has been on paper and now it’s time to test it.  We are going to do that over the next two weeks.“

IBD Team & ACT 2015

This summer, two teams are working with repeat clients, ACT and Samai Distillery, and having the past IBD exposure has helped with efficiently this year.  Samai’s Co-Founder, Daniel Pacheco learned a lot from the “previous year where communication was not great before the team arrived.   It was hard for us to understand capabilities and expectations and also because things change so fast being a startup.  But with this team, we discussed these points from the very beginning and were able to have a more effective approach.”  These insights benefited this year’s Samai team and they were able to define a clear scope and identifying which deliverables would be the most useful.

Two weeks can go by very quickly and with so much to accomplish, clients and students are anxious to hit the ground running. Kalyan’s team has already presented their full day agenda and wish list for customer and stakeholder interviews to Aramis.  Fabio Davidovici, Aramis’s Strategic Planning Director, is anxious for the team to arrive so they can “have great discussions and clever insights”.  Samai’s co-founder’s goals are to get them more familiar with the business, then they will spend time gathering as much data as needed to finalize their deliverables.  “We hope these deliverables will not just be a one-off report, but tools that can be used by us to work more efficiently moving forward…it was also very valuable for us to be able to pick the teams brains about areas that might be outside the agreed scope,” shares Daniel Pacheco.  ACT’s Team will stay in their client’s home for the two weeks that they are in Harare.  Praveen says they are excited to experience the intensity and productiveness of a work and living situation.   He also mentioned that his client has a pool and so that makes the six-day work week more appealing.   

On the eve of their departure, we are excited to get all of our Berkeley-Haas students safely to their destinations and started on their team and personal IBD journeys.  We are confident in their abilities to provide their clients with valuable insights and recommendations.  As one of our 2017 Full-Time MBA Team Lead’s shared after returning from her in-country experience, “IBD really is all it’s cracked up to be.”  We expect the same reaction from our Evening Weekend MBA teams.

Team IBD Japan Takes on a Timely Issue: Media and the US Market

Tokyo, city of 20 million people

Written by Federico Alvarez Del Blanco, Diego Butrich, Kim Long, Angela Napit, and Kasey Koopmans

The US media is having a moment. According to Donald Trump’s twitter account, “the media is the enemy of the American people.” Counter to his bold-faced claim, a recent AEI report found that the majority of registered voters do *not* think the industry is their enemy. That being said, confidence in the news is eroding and has been for many years in the US.  While conducting our own interviews, we found again and again that people are worried about bias and hungry for news sources from outside the American echo chamber, especially after the most recent election.  

Media drama isn’t confined to the US. The industry at large is in the midst of an identity crisis. Today’s digital advancements mean that anyone can be a journalist and anyone can share information freely on the web. Free news sites and aggregators have made the new generation believe that news should be free and have made the future of paywalls and ad-based models far from certain.

Tokyo subway transit: In both cases, silence was king.

Tokyo subway transit: In both cases, silence was king.

Enter Nikkei Asian Review

Tokyo subway transit: In both cases, silence was king.

It is against this tumultuous backdrop that our team partnered with Nikkei Asian Review (NAR). NAR is a subsidiary of Nikkei, a company that has been around for nearly 150 years and circulates the most read widely business newspaper in Japan. In 2013, NAR was launched as Nikkei’s new English language product – a weekly magazine and online news source specializing in in-depth, Pan-Asian coverage of business and financial news. In order to bolster its international brand, Nikkei also made the bold move to purchase the Financial Times in 2015. All of these elements (Nikkei heritage, FT expertise moving in-house, increasing need trustworthy news) put NAR in a promising position. Our project was to help NAR tap into one of the most lucrative English-speaking markets and explore their potential in the US. How should NAR position itself in the US? Who is their target audience? And how will NAR connect with and market to that audience?

The team (with client lead, Asuka), the office, and the imperial palace (behind)

“Tell me about the last time you read the news”

Since our project was focused on strategy for the US market, the bulk of our field work was based out of our Berkeley home. The first mission was to capture as much information as we could about competitors and their marketing strategy in the US (screen shots on screenshots!). The second mission was to conduct in-depth interviews. Our 30+ completed interviews focused on 1) gathering expert opinions from journalism professors and professionals and 2) consumer news reading habits from target respondents.  Armed with a more refined understanding of the media industry, its challenges, as well as its readers and their evolving needs, we hopped on our 19-hour flight to Tokyo.

The team that dines together, thrives together: 1st lunch with NAR team in Tokyo

Konnichi wa, Tokyo!

A few days after our final exams, Team IBD landed in Japan. Our first observation: for a city of 20 million people, it is remarkably quiet, clean and orderly. Even the public transport smelt of perfume (BART isn’t hard to beat)!  In our Day of Arrival presentation, we shared our preliminary findings and laid out the work for the weeks ahead. What struck us most that first day, was how invested the entire company was in supporting us.

Team IBD Japan with a few visiting Haasies at the Shibuya “scramble”

Designing a strategy

Over the first week, NAR put their project commitment into action. Our calendars were filled with meetings, ranging from representatives from the editorial and marketing teams to the Financial Times. With each meeting, we zeroed in closer on where NAR stood and what they could leverage in approaching a new market.

Combining what we had learned in-country with our in market research, we presented a detailed overview of NAR’s competitors and how they stacked up against NAR along various dimensions at the end of the first week. During the second week, we focused our efforts on defining the target reader.  Based on our consumer interviews and the powers of post-it collaboration, our team refined 3 key personas we recommended NAR to target.  

Teammates Angel, Diego and Kim brainstorming tactics (note bag of Kitkats, a key ingredient to team success)

Grand finale

Coming into the final week, we finally brought all the pieces together and constructed our recommendations. Our final presentation took place on our final day in the office. It was widely attended by ~45 people, including the editor in chief and other senior leaders. We were thrilled to receive their earnest engagement in our final discussion. They promised that when we visit NAR in a year’s time, it will look like a whole new organization.

IBD Japan – Flash Mob (public stretching)

When we gathered for a team drink post-presentation, we all agreed: best IBD project ever (note: unadulterated bias). When not absorbed with the fascinating problem we were helping solve, Japan showed us a helluva good time. From wondrous meal after wondrous meal to kabuki theater to strikingly beautiful temples and shrines, Japan’s charms wouldn’t quit. We all spent the three weeks with anime-inspired stars in our eyes. Amidst all the adventures, the highlight for us all was the karaoke. We did it all for the karaoke.

Dari Kita, Untuk Kita – From Us, For Us

Written by: Mackenzie Cooke, Anne Kimberley, Tyler Owens, Karin Schmidt and Nony Onyeador

A poem by esteemed poet, Annie Kimberley:

In the dark of night, we wake and depart,

For beating a long commute, we need this jump start;

The worst traffic in the world by far,

Hard to fathom the hours spent in a car.

At last we reach the end of the road,

Sleepy out of the van we all unload;

A punch of pizzazz wakes us with a start,

The crowd is dancing with all of their heart.

The Zumba class is full of women,

In neon outfits- what a vision!

Their dance moves put us to shame,

We couldn’t keep up with their game.

“Hi guys, tomorrow, we’ll be leaving from your hotel at 4:30 AM in order to get on the road to Bandung. Will you be awake?”

There’s seems to be little choice in the matter. Our team is scheduled to attend one of many community events that Diamond Fair puts on in the neighborhoods around their ten existing Diamond Fair stores. The stores are a part of a recent retail initiative launched by the manufacturer, Diamond Cold Storage’s distribution company, Sukanda Djaya. The stores, together called “Diamond Fair” work to complete a trilogy of vertical integration that few companies have the luxury of pulling off profitably. In order to make the morning event on time, we have to beat the infamous Jakarta traffic.

17:00, Thursday, May 18th

“Actually, we have to meet the rest of the team for breakfast at 4:30, so please be ready at 4:00 AM and we will drive over”.

No problem at all. Up to this point, we have only been on-site for four days and are acclimating slowly to the 14-hour time difference. Our gracious client has put us up at the Harris Hotel in Bekasi, a city about an hour outside of the industrial park that houses PT. Diamond Cold Storage. Bekasi is about an hour from the capital city, Jakarta.

Team Diamond Fair's Family Photo

Team Diamond Fair’s Family Photo

The Harris Hotel is attached to a mall, so we learn to entertain ourselves in the evenings at one of the nightly concerts or with strolls around the four-story building. A group of us take to trying new restaurants while the others spend an hour in the gym. By the end of our trip, we see the mall/hotel as home and commemorate our stay with a team photo shoot filled with silly, Awkward Family Photos at a professional portrait store in the basement.

4:15, Friday, May 17th

One of our client colleagues, Nurdin, picks us up from the hotel. We usually spend our car rides playing dice or Batachelli but none of us are in the mood at this hour.

4:35, Friday, May 17th

The client has picked up quickly on Mackenzie’s love of coffee and they decide to stop for breakfast at a 24-hour Starbucks to kick off our journey. The 12 of us pile into the quiet Starbucks for coffees, pastries, and yogurt. Looking outside, hundreds of cars, vans, and trucks are already backed up for miles on the highway bordering the Starbucks.

We are fascinated, but only slightly. Within the week that we’ve been there, we learn that at least half of the 12-person Diamond Fair team is traveling more than 2 hours each way to get to work. The new infrastructure projects commissioned by Indonesian President Jokowi exacerbate the traffic, but will hopefully provide respite via two elevated train lines within the next few years.

Diamond Fair's mobile truck

Diamond Fair’s mobile truck

5:00, Friday, May 17th

By 5:00 AM, we’re on the road again, heading to the “Paris of Indonesia” otherwise known as Bandung. The nickname is a reference to the fact that most “Made in Indonesia” tag items are manufactured there. As a result, the city is filled with outlets and factory stores for excess clothing from brands we know well.

7:00, Friday, May 17th

We park and walk into a concrete clearing behind office buildings to find the first event already underway. Diamond Fair is one of the sponsors for one of the city appreciation events. The event is a sports day and Diamond Fair’s mobile truck selling ice cream, juice, milk, and several other products already sits gleaming on the sideline. A large crowd forms around the truck and they sell more than 75 transactions within the hour.

Mackenzie holding a beautiful baby

Mackenzie holding a beautiful baby

A small group of men asks for pictures with us, and it sets off a flurry of photo shoots that culminate in a woman handing Mackenzie her new-born baby for a sweet shot.

9:00, Friday, May 17th

We make it to the town of Cimahi where the most profitable Diamond Fair store sits. We have planned a focus group discussion and begin preparing the office. From 10 AM to 12 PM, we see over 30 customers and non-customers asking a slew of questions about their shopping habits, experience with Diamond Fair, willingness to order online and more. The focus groups are especially eye-opening because we have so many preconceived notions about buying habits from the United States that are completely different in Indonesia. The average Indonesian grocery shopper is likely a matriarch and is completely driven by price promotions. They will travel well out of their way just to save a few cents and are especially agnostic to ordering online despite the time and cost of travel. We also meet several small business owners who make a good starting base for a potential subscription delivery service idea that we are considering. Both reference community and referrals as a major way that they learn about offers and new stores. Their answers validate many of Diamond Fair’s PR and promotion strategies.

Consumer Interviews

Consumer Interviews

13:00, Friday, May 17th

After FGDs, we grab lunch and try eating the traditional meals with our hands for the first time as Indonesians would. The team orders us a buffet of items, chicken, several styles of fish, sautéed vegetables, and a couple tofu and tempeh options for Annie, the vegetarian of our group. The food is delicious and we wrap it up with coconut waters straight from the fruit.

15:00, Friday, May 17th

After lunch, we head out to a “CompShop”, shorthand for a competitor shopping exercise, to observe what other grocery chains are doing. This includes how they display and promote items, what their loyalty programs entail and where Diamond products are positioned. It takes two hours to get to our first grocery story and we are astonished to find out later that it is only a couple of kilometers away.

19:00, Friday, May 17th

Two CompShops and several hours later we head to dinner at a fancy restaurant overlooking the water. Here we would have one of the very rare occasions on the trip, in the majority-Muslim country, to drink alcohol.

Around 10:30 PM after lots of laughs and a full stomach, we are happy to head back to the hotel for the night. Tomorrow is another early wake-up call.

6:00, Saturday, May 18th

We begin driving back to the Diamond Fair Cimahi store, this time for a community Zumba event.

7:00, Saturday, May 18th

As described in our poem, the Zumba event is filled with high energy and great music. Over 20 men and women of all ages hustle alongside an instructor cloaked in matching black and blue sweat suit emblazed with the word, “Zumba”. In fact, everyone is dressed for the occasion with a couple of women looking almost like superheroes with their neon outfits and matching headscarves. An exuberant woman dressed in a baby blue and pink sweat suit pumping effortlessly to the music in the front encourages the crowd with loud, passionate calls to move and get into the music. It is unclear whether she knows the instructor or is simply a good Samaritan, but she makes all of us smile with excitement.

Karin, Mackenzie, and Annie join in for the workout and Tyler charms with a couple of moves of his own.

Zumba

9:00, Saturday, May 18th

The final event of the weekend is a cooking demonstration led by PR Head, Indri. She shows the women how to make Eggs Bolognese with Diamond branded items and then lets them try it with some Diamond-owned Jungle Juice. The women enjoy the event and once again we are impressed with the reach and attendance of each event. After all, only one store has been open for more than seven months. The events show how dedicated Diamond Fair is to making their B2C strategy work and it helps drive us more to create the best recommendations for the Indonesian context. Plus, we have a lot of fun.

12:00, Saturday, May 18th

Cooking demonstration

Cooking demonstration

We pile into the car for the long journey back to Bekasi. It has been quite the weekend, but these two days make us feel more knowledgeable than ever about our client and their business. We’re happy to have been a part of it all.

All Around the World; IBD Teams In-Country

Written by:  Danner Doud-Martin, Assistant Director, Operations for the IBD Program

When I introduced myself to the Full-Time MBAs on their first day of class for the Spring IBD program, I told them I wanted to either be the sixth member of their team or be stowed in their suitcases.  There wasn’t a team I didn’t want to join as all 16 were going to work with great clients, on impactful projects, and in amazing destinations.  Now that our IBD students are scattered all over the world and sending photos and updates from their first weeks in-country, I am of course envious, but also proud to be a part of a program like IBD.  I am living vicariously through our Haas students as they have experiences that perhaps will change their lives, or at least make these next three weeks incredibly exciting.   

Team YGA having breakfast on Bosphorus river

Team YGA having breakfast on Bosphorus river

Teams tell us that they have been welcomed by their clients and the other members of the organizations with warmth, appreciation, and support.  They have enjoyed delicious local cuisine, been invited to people’s homes and seen the local sites.  They have toured crane factories, hospitals, warehouses, and flower markets.  Teams have scrubbed up and witnessed eye surgeries in Peru, been included in their client’s internal pitch meetings in Shanghai, and invited to lunch by the Prime Minister of Uganda.  They have been featured on local Turkish television and have conducted 3-hour design workshops for university students in Uganda.   

Team Seva before going into to witness a surgery in Peru

Team Seva before going into to witness a surgery in Peru

Importantly, they have learned more about their client’s needs: “One interesting thing that we have realised in our first 2 days is how much more we know of the business and the internal politics behind our client by just being here; which is something not very clear when you are sitting that far away,” shared one Team Lead.  There is an opportunity now to “fill in our gaps in knowledge through the interviews, market visits, and retail store visits we have scheduled over the next several weeks. We look forward to the rest of the trip!” shared the Agripacific Team.  IBD Teams also feel more connection to the client’s objective and how important the project outcome is to their client.   “It is most exciting to be on the ground here and feel the immensity and importance of the work that our client does,”  shared Blakey Larson, IBD Team Lead for Civil Right Defenders.  IBD teams also see where and how they can add value.  Team Lead, Harsh Thusu said of his project, “we are most excited about helping the accelerator in this interesting journey as they are at a crucial stage of their operations and our recommendations could bring great value to them to tap into the US market with a sustainable business model.”

Team ElectroMech Team ElectroMech with crane

Team ElectroMech

On their first day in-country, IBD Teams gave a day-of-arrival presentation, updating their clients on their findings to date and outlining their 3-week work plan leading up to their final presentations.  Teams felt good about their presentations and expressed how “engaged their clients were.”  They appreciated the collaboration, feedback, and lively discussions.  Carolyn Chuong, Team Lead for Team Makerere said that their clients were “very enthusiastic and also helped us refine our Theory of Change for the Center and think through private sector needs.”

Client’s have already shared accolades about their Haas IBD team members.  Khamisi Masanje, from Makerere University, said:

“This team is exceptional. They are very innovative, articulate, friendly and professional. The team has the right blend of skills because everyone is so good at what he or she does while at the same time, everyone is working as a team. The testimony from our Makerere students, who attended today’s design workshop led by the IBD Team, were so amusing.  I like the natural blend they are having with our students, staff and the general population of Makerere.  We shall surely miss our Haas students when they leave”.

YGA’s Sezin AYDIN said of Team Lead Chelsea Harris’s performance at their press conference, “Chelsea has done a great job, you

Team Ananda

can see how clearly she conveyed her messages, in a calm yet positively energizing way.  We are very happy that we had a chance to offer this kind of experience to our team and very glad that we represented YGA & Berkeley and the mission we serve together in science center project the most beautiful way possible”.

My favorite compliment was from Makerere’s Charles Baguma who said, “I think we got a high-flying team from Berkeley”.  In my opinion, Mr. Baguma’s comment resonates with me because Team Makerere and all of the other 15 Full-Time IBD teams are exceptional.  Based on their photos and comments, all the teams feel they are flying high right now.  Is it because of the incredible opportunity to work internationally on a consulting project? Is it because of the impact that our students are making on the company and the region or the bonds that are being formed between team members as they share this incredible journey? Is it the beautiful places they are visiting and the culture that they are experiencing? It is all of the above and more!  

You can enjoy their adventures by friending us on Facebook at bit.ly/facebookibd.  Each week we will post a blog written by each IBD team highlighting their experiences, and our first one written by Team Makerere can be found here.   You can also subscribe to our blog by going to bit.ly/ibdblog.

This slideshow requires JavaScript.

Evening Weekend IBD Program Kicks Off

EWMBA IBD Students

While the Full-Time MBA (FTMBA) program is at the end of their engagement with IBD, 18 Evening and Weekend MBA (EWMBA) students kicked off their IBD experience on May 14th.  This is the 6th year that the course has been offered to EWMBA students and although the program is very similar to the FTMBA course, there is one significant difference: time.  The summer program has much less of it overall, as students only have seven weeks of instruction and two weeks in-country working with clients.  EWMBA Teams are also made up of 4-5 students and led by a Team Lead, who is a classmate but unlike the FTMBA Program, the EWMBA Team Leads don’t have the additional weeks to work with their client to build rapport and gather intel on their project before their Team Members join the project.  Instead, they have to jump right into the process and establish themselves as a lead of their project to their client and teammates.  When asked about his strategy for being a Team Lead at this point in the process, the Samai Distillery Team Lead, Sushant Barave said:

Team Aramis

“Although we are at a very early stage, I am realizing how amazingly competent our team is. In a way, this makes my job as a team lead quite easy! I hate to call it a ‘strategy’ because it really boils down to keeping things really simple at this stage – having open communication, a structured approach to understand and address client’s needs, and making sure that all of us are having fun in the process!”

This is a sentiment we hear often from Team Leads in both the FTMBA and EWMBA programs.  The Aramis Menswear Team Lead, Kalyan Pentapalli shared, “I have a very experienced team and sometimes it feels intimidating leading three third year students, but they have been gracious enough to let me set an example and lead.”

Lead, motivate, organize, delegate, and manage work streams is what our EWMBA Team Leads will do as they prepare to go in-country on July 1st.  It’s a quick turn-around and with full-time jobs and other obligations, it is a lot to manage.   “It has already been great working with the team, and we are getting familiar with each other’s working styles. Given our crazy schedules collectively as a group, we have also been open to calls ranging from 7 am to 11 pm – this goes to show the flexibility and commitment from the team members”, shares Barun Mazumdar, a member of the Aramis Team.

Many students come to Haas because of the opportunity IBD gives them.  The Team Lead for ACT,  Praveen Settipalli, was determined to take IBD before he graduated despite having a new baby and starting work at a startup.  He heard first-hand experiences about IBD from his classmates and he, like so many others, felt he could benefit from the opportunity to work on an international consulting project.  “As a product manager, IBD will help me renew my core-consulting skills of framing the problem, lead a diverse team to formulate the strategy and obtain resources for successful execution. Doing this in a different industry/culture with a team of amazing Haas MBAs will also teach me how to lead across diverse environments. Personally, the IBD structure would allow me to embrace uncertainty and openness and immerse myself in a new environment. I also hope to reflect on my current environment and leadership style while at the client location and come back not just with awesome solutions for the client but also unforgettable memories and experiences.”

Team Samai

Frank Schultz, the Instructor and Faculty Mentor for the EWMBA program is confident that his students will be able to balance all of their competing priorities to find personal and professional successes from their IBD experience.   “I have been teaching the EWMBA IBD program since inception and every year I appreciate how much my teams dedicate themselves to their client and projects to provide true ROI – despite their day jobs and their families.  I have no doubt that this year’s students will work very hard and like every year, they will enjoy getting a taste of consulting in a global setting.  They will undoubtedly come back from their two weeks in-country with new perspectives, tools, and confidence to try different approaches.”

Teams will travel all over the world this July.  Praveen’s team will work with a social enterprise that provides entrepreneurship training and mentorship to young Zimbabweans and Sushant is taking his team to Cambodia to work with a rum distillery start-up.  We have one team that will travel to Mexico to work with a consumer and corporate financial services company, and Kalyan’s team will work with a privately held 20-year old menswear retailer in Brazil.  We are confident that these EWMBA students will have unforgettable and invaluable experiences.

Team ACT

Tackling the Youth Skills Gap in Uganda: An Update from Makerere University

Written By: Team Makerere, Hans Klinger, Elizabeth Foster, Matthew Hamilton, Jeannie Valkevich, and Carolyn Chuong

Our sweet ride while in Kampala that we affectionately call the “Mute-mobile” (our IBD team is creating the strategic plan for the Mutebile Center at Makerere University)

Our sweet ride while in Kampala that we affectionately call the “Mute-mobile” (our IBD team is creating the strategic plan for the Mutebile Center at Makerere University)

We arrived in Uganda around midnight, which meant we needed to wait an extra day to see the bright blue sky, rich red clay, and lush green foliage of East Africa. However, what we didn’t have to wait for were the bright smiles of the welcoming Ugandan people. Charles, one of our clients at Makerere University, was awaiting our arrival with a Berkeley baseball hat, personalized sign, decaled car, and a grin ear to ear. This would become standard during our first week in-country, when we would meet Makerere students, university professors, the Governor of the central Bank of Uganda, the Prime Minister, and many others.

Our team is working specifically with the Makerere University Private Sector Forum (PSF), which was established 11 years ago as a public-private partnership in the country’s largest and most prestigious university. The Forum’s mission is to bridge academia and the private sector to foster socioeconomic development throughout the country. It’s now launching a new center, for which our IBD team is creating the strategic plan, that will address the youth skills gap in Uganda.

Jeannie Valkevich demonstrating how to create a journey map

Jeannie Valkevich demonstrating how to create a journey map

Before arriving, and continuing into our first-week in-country, we’ve conducted over 50 interviews across what our client calls the ‘trinity’: Academia, the Public Sector, and the Private Sector. Part of the process was understanding the student perspective and, in particular, their pain points as they enter the workforce. To that end, we carried out a design thinking workshop for 23 students, led by our team’s former rockstar teacher (and timekeeper connoisseur) Jeannie. After a silly icebreaker that involved some pretty embarrassing dance moves on our end, we asked students to draw out their “journey maps.” Students mapped out the high points when they felt encouraged and confident about the career development process, as well as low points when they felt confused or discouraged. Given that the students were overflowing with ideas Jeannie had her work cut out facilitating the group discussion.

Matt Hamilton showing off his flawless dance moves during the icebreaker

Matt Hamilton showing off his flawless dance moves during the icebreaker

The workshop really started to get rolling after the break. Four groups of students, each paired with one IBD team member, began to ideate on potential programming for the new Center. After diverging, we encouraged students to converge around an agreed upon set of programs. The groups came up with a number of creative ideas–everything from a student-run farm, to a marketplace to share student ideas with the private sector, to a cross-faculty idea sharing platform. The groups then presented their ideas and recommendations (Shark Tank style) to PSF leadership. And they weren’t shy about asking questions or challenging each others’ proposed programs. As we closed out the session, we had to cut off half-a-dozen raised hands and ask them to keep the conversation going after the workshop. It was pretty inspiring to see how much energy the students had at the end of the three hours. One of the PSF staff members Patrick remarked afterward, “Our students often feel like their voices don’t matter–they were so happy to have their perspective considered.”

Hans Klinger working with the students as they begin to converge on a program idea for the center

Hans Klinger working with the students as they begin to converge on a program idea for the center

After wrapping up the design workshop, we headed over to the Parliament of Uganda to meet with the Prime Minister, Dr. Ruhakana Rugunda, who just happens to be a Cal Alum. Dr. Rugunda has been a staunch supporter of this new center at Makerere University from the start. Before getting down to business, he was eager to hear which states in the U.S. we hailed from. He was back on campus just a few years ago for a class reunion, which I’m sure made some of his classmates feel unaccomplished. Apparently, Berkeley hasn’t changed much since 1978. He also mentioned there was an East Africa Berkeley reunion in Kampala just a few months ago–pretty cool knowing there’s a Cal Bears community in this part of the world. Before heading out, we gave Dr. Rugunda a Cal pennant as a gift, which we’re sure certain he’ll hang behind his desk, right next to the flag of Uganda.

Left to right: Jeannie Valkevich, Matt Hamilton, Khamisi Musanje (Makerere University), Dr. Ruhakana Rugunda (Prime Minister of Uganda), Carolyn Chuong, Beth Foster, and Hans Klinger

Left to right: Jeannie Valkevich, Matt Hamilton, Khamisi Musanje (Makerere University), Dr. Ruhakana Rugunda (Prime Minister of Uganda), Carolyn Chuong, Beth Foster, and Hans Klinger

More to come from Kampala soon!

Young Guru Academy (YGA) Partners with IBD for a Brighter Future

“IBD was the best experience I had at Haas.”  One of the reasons we repeatedly hear this sentiment from our Berkeley-Haas alumni is because of the client/student project dynamic.  The IBD experience goes beyond the classroom and intersects with real life.  For 24 years IBD clients have looked to the MBA’s in our IBD program to solve concrete challenges for their organizations.  They have invested their time, resources and trust in our IBD consulting teams.

One of our exceptional spring 2017 IBD client organizations is known as Young Guru Academy or YGA.  YGA is a non-profit organization founded in Turkey in 2000 with the mission of cultivating selfless leaders to realize the dream of a brighter future for younger generations.  YGA students volunteer over 3,000 hours of their time working in teams on social innovation projects.  The organization focuses on three fields of innovation – science, orphans, and the visually impaired – and develops innovations that impact the lives of many in these areas.

We asked Sezin Aydin, YGA’s Director of International Affairs, to answer some questions about YGA and the IBD experience to date.

IBD: What made you decide to participate in the IBD program?

YGA:  Over the years, we have experienced that the essence of a fruitful partnership is one of shared values and meaning. Once we saw that (Berkeley-Haas and YGA) both value field study and we both find the development of a student imagining a better world to be meaningful, our passion in participating in the IBD program grew.

 

IBD:  What do you hope to accomplish from your IBD experience?

YGA:  The field we chose to collaborate with IBD Students is YGA’s project on the advancement of science among youth.  The IBD team is specifically working on developing sustainable marketing and financial strategy for all three parts of the science project- the launch of a Science Museum to inspire youth and adults with attractive, inspiring and thought-provoking content, production of a Live Science Show, which will be broadcasted on CNNTurk; and the distribution of Science Kits which has been designed by YGA graduates and funded through crowdsourcing.

What strongly unites the IBD team and YGA in this project is the shared dream of children becoming more curious and enthusiastic about science. YGA brings years of experience of working with students from age 10 to 22, visually impaired students, orphans and recently, refugees, as well as knowledge of local opportunities, obstacles, and challenges. The IBD students, on the other hand, bring a global perspective as each team member comes from a different background and knowledge of best management practices.

IBD: How has the IBD experience been to date?

YGA Visits Berkeley-Haas

YGA: It has already been an amazing experience. Even before YGA was selected to participate in IBD program, we always felt we are on the same team. We are aware of the approach most international universities adopt for programs in Turkey nowadays. There are not enough words to explain our gratitude to Prof. Kristiana Raube for the support she has provided to YGA. We very much appreciate her confidence in us, and we will strive to make this meaningful collaboration work in the best way possible.

IBD: Have you enjoyed working with your Team Lead, Faculty Mentor, and newly formed Team Members?

YGA:   Prof. Kristi said in our last meeting, “We feel like we are old friends now.”  This is exactly how we feel about each other.  Team Lead Chelsea Harris and Prof. Kristiana Raube devote many hours each week and have brought valuable resources to the YGA Science Project.  Our team members, Amol Borcar, Mariana Martinez-Alarcon, Annie Porter and Jeanne Godleski, have impressive backgrounds from diverse fields.  Their combined strength is a valuable resource for this project.

Berkeley’s culture is very close to YGA’s culture.  We believe in the essence of Berkeley Culture’s 4 pillars, just, we have them in different words. We believe in questioning the status quo: we say “Positive Challenge” to do things in a better way.  We believe in confidence without attitude: we say “Selfless Confidence.”  We believe in the unlimited potential we possess: we say “Best Today, Better Tomorrow.”  And we always believe in students: we say “Our main project is people project.”

IBD: Are you excited for any part of the process that is coming in the future?

YGA:  Next week, our team will present a benchmark analysis of world-class science museums, their key performance indicators (KPIs) and examples of some of the best practices. The most exciting part will be their final presentation which they will be delivering to a very high executive level audience- the advisory board of the Science Museum. As challenging as it may be, we have no doubt it will also be a broad experience for them.

IBD: What are you most excited to share with your team when they arrive in Istanbul?

YGA: Most importantly, we would like to share the YGA culture. We already consider them YGA students, like ourselves. We would like to share our challenges and what we have learned from them.  A special trip to Trabzon-Tonya, a north city by the Black Sea, is planned which includes science workshops with primary school students.  

There will be two notable events which will take place during our teams’ in-country visit: Great Place to Work Awards Ceremonyin which YGA will be awarded a Great Place to Work in Turkey for the second time; and the YGA Annual Advisory Board Dinner in which YGA will announce its new entrepreneurship model.  

Finally, İstanbul is one of the most glamourous cities in the world.  We will enjoy the most beautiful views of this city throughout the program. Of course, Turkish cuisine is an inseparable part of the program, so we advise our team to start exercising in advance to make room for delicious food!
The IBD Team leaves for Istanbul on May 13th to experience all that YGA has planned for them during their three weeks in-country.  We look forward to hearing from the IBD Team about their experience.  Please check back over the summer as we will feature blogs written by our student teams.  We leave you with the last thought from Chelsea Harris, the IBD Team Lead, about how she feels about the partnership with YGA.

Whitney Hischier, Member of the “A Team” IBD Faculty Mentors

Whiney in Busan, Korea

IBD Faculty Mentor Whitney Hischier spent most of her career in change management and system implementation consulting, primarily on international assignments.  She is a Berkeley-Haas MBA alumna, but not an IBD alumna.  While an MBA candidate, Whitney was denied admission into the IBD program while because “she already had too much international experience.”

Thankfully, this rejection early in her career didn’t dissuade Whitney from joining the IBD Team in 2009 as a Faculty Mentor so that she could combine three of her passions:  international work, consulting, and experiential learning.  As an IBD Faculty Mentor, Whitney’s role is to coach student teams throughout the IBD course (she is currently mentoring four IBD teams during the spring 2017 IBD program), but Whitney goes beyond guiding her students to figure out a direct solution to their clients’ business challenges.  

“The IBD experience for students is really powerful”, reports Whitney.  “For some, it creates a lifelong love of

Whitney in Jeddah

international travel and work; for others, they realize it’s the last thing they ever want to do.  Either way, this ‘try before you buy’ experience is fantastic to help our students better determine what they want to do when they graduate.”

Ideally, Whitney wants her students to come back from their IBD projects overseas and say “that changed my life” and “I love international work” — but she would settle for good client management and awareness of the wider world.  “Given the current nationalistic political climate in the US and creeping xenophobia, I think IBD is more important than ever to encourage our students to be global citizens”, says Whitney.

As for teaching students to learn or hone their consulting skills, Whitney believes that the role of IBD student consultants is to help their clients gather and structure information to make better management decisions.  Whitney emphasizes that consulting is about the ability to build relationships by listening, asking good questions, and establishing trust.  It goes beyond the skill of researching online.  “Our projects may have a scope around strategy or technology but bottom line, this is all about relationships and people.”  

Whitney and American Univ. Mongolia

Whitney practices what she preaches and her student Team Leads can’t say enough good things about her.  “Whitney is so cool, and so real.  She is unpretentious, approachable and yet gets right down to business to accomplish what is needed”, said Nikkei’s Team Lead, Kasey Koopmans.  “In one particular high stressful moment, Whitney defused our nerves and brought everyone back to earth so we could feel good about our part in the situation.”

For Whitney being a good Faculty Mentor is leveraging her networks “to help students connect with experts and customers who can help with their research.”  Whitney’s network is far and wide, said the Nikkei Team Lead. “Whitney was able to set up many expert interviews for our project. She also offered to connect me with contacts she might have that would help me in my internship hunt.”

Even with this kind of support, Whitney doesn’t micromanage her teams but encourages “students to take risks and learn enough about a subject to be dangerous.”  Her students agree that she does an excellent job of walking the fine line of being there to help when she is needed and remaining hands off.   “She allows us to be creative and to manage the relationship with the client”, according to one of her students. “ I have been able to be the lead on the project and actually do the real-world consulting work.”

Above all, Whitney is fun, says Team Lead Elspeth Ong.  She invited all of her IBD Teams to come over to her house for a team bonding event where they jumped on her trampoline, rode a zipline, and climbed up into a tree house.  As one of our outstanding IBD Faculty Mentors, Whitney Hischier clearly personifies the Berkeley-Haas defining principles of “Confidence Without Attitude” and “Beyond Yourself.”  Thank you, Whitney!

IBD Teams United – The 2017 Full Time MBA IBD Program “Big Reveal”

017 Full Time MBA IBD Program “Big Reveal” Day

Finally, the wait is over!

The Spring 2017 IBD program Team Leads, faculty, and staff don’t have to stay quiet any longer.  The IBD “Big Reveal” event took place on March 2nd when each Team Lead welcomed their respective Team Members with a short two-minute video on their client, their industry, and their overview on what the team has been tasked to solve.  Team Leads also included information about their project destination and what they might experience while living and working for three weeks in-country.  Finally, Team Leads presented their four new Team Members with a small gift that represented something about their project country or client.

Said one Team Member of the experience, “The IBD reveal day was a lot of fun. (Team) Leads did a great job staying silent until the day of so it remained a mystery, which I loved. The videos were hilarious and all of the gifts were so thoughtful.”

Team Tekes has hugs all around

Clapping, hugs and handshakes were exchanged after each IBD team was revealed.  

Another incoming IBD Team Member commented that “I loved seeing all of the fun videos and learning about all of the projects!  The local country specific gifts for team members made the reveal especially tailored and fun.  I was so excited to find out that I’d be spending my summer in Thailand, with a great group of people, working in a new industry.  It is sure to be a fun experience and I look forward to being challenged personally and professionally along the way.”

Team ARM meeting for the first time

Once the IBD project “Big Reveal” was concluded, it was time to get the newly formed groups working on a team building exercise called the Viking Attack – a longstanding IBD tradition.   Building successful team dynamics is one of the main goals of the IBD course; IBD Executive Director Kristi Raube often describes IBD as “teamwork on steroids.”  Although there are many courses at Berkeley-Haas in which MBA students work in teams, there isn’t one quite like IBD in which students end up spending three weeks together outside the US working on a consulting engagement.  As Kristi Raube put it, “we really emphasize teamwork, as students will need to rely on each other in-country.  International work is all about being flexible and being able to handle unpredictable and difficult situations.”  

YGA Team Lead giving her new Team Members yummy baklava

Over the next seven weeks leading up to the departure to their respective project countries, IBD teams will work to gather more insights from their clients, conduct extensive research, and tackle the problems they have been tasked to solve.  At the same time, Kristi Raube and the IBD Faculty Mentors will work with the students on IBD course goals like developing consulting skills and techniques, communication and storytelling skills, and understanding cultural dynamics.   As Faculty Mentor Judy Hopelain observed at this point in the course, “My teams are excited, revved up, and they know what they are doing.”  

Team G-Hub

Tune in next month when we check back with the IBD teams on their progress, and we learn how ready they are to head out on their international adventures.  

To see all the photos from the Spring 2017 IBD Program “Big Reveal”, click here.  https://drive.google.com/open?id=0ByYfWhxK5s7RUzJQX1BULU11VFk

Team ElectroMech