Haas Culture Catches On–Notes to the Dean from Students and Alums

Ajay Kshatriya wrote to Dean Lyons about how Haas Defining Principles yield life lessons even for the very young

When Haas unveiled its Defining Principles back in fall 2010, it was not an announcement of a new direction but an articulation of a culture that already strongly defined Berkeley-Haas.

Kevin, Hill, MBA 07

One example: When Kevin Hill, MBA 07, returned to campus for his 5th reunion, he was so certain the Defining Principles had been in place back then, he bet on it with a classmate. Though he went home with a little less cash, he was glad to know his alma mater was clearly on to something.

From band names to life lessons for newborns, here are a few more stories Dean Rich Lyons has been told in recent months by students and alumni inspired by Haas culture:

Alicia Salmeron, BS 12

Alicia Salmeron, BS 12, reached out to the dean about being contacted by prospective students regarding her Haas experience. “I have never enjoyed writing long emails so much. All I needed to write about was the undeniably powerful culture that is Haas,” wrote Salmeron, now an account manager for Microsoft’s public sector. “The culture really did define my experience and is very much a part of what I bring to my work today.”

Showing the potential staying power of the Defining Principles, Ajay Kshatriya, MBA 11, wrote Lyons in August following the birth of his first child. Ajay had asked friends and family to share three values in life that they thought would be important to little Nikhil. The top three answers: (1) A focus on education, (2) a perspective greater than oneself, and (3) resilience through tough times. That prompted Ajay to write to the Dean: “I realized these represent our core Defining Principles…the Haas culture transcends generations.”

The Dean also heard from a Berkeley undergrad who took Solomon Darwin’s Open Innovation course. At the time, Henry Do, who will graduate in 2013, thought he would become a dentist, but his myriad experiences at Cal have launched him on a broader exploration. He wrote to Dean Lyons that his aim is to “make a larger impact” and to thank the Dean and Haas “for inspiring me to be more than another cog in the world,” adding, “The values I found most influential and inspirational to me (in my time at Berkeley) were the four principles that Haas holds its students accountable for.”

Members of a new full-time MBA band apparently had Haas culture on their minds when naming the group: David Haaselhoff and the Four Chord Principles. Guitarist Michael Nurick, MBA 14, says the name is a look at the ways the band embodies Haas Defining Principles. “We want to serve the Haas community and make it stronger, shatter the stereotype that top business school students can’t also be artists, learn to work as a team in an artistic context, and not take ourselves too seriously, while making this band the best it can be.”

Tweeting Worth Repeating: Buzz from Dean Lyons’ Speech to Higher Ed. Marketers

The Twittersphere was abuzz when Dean Lyons addressed the 2011 Symposium for the Marketing of Higher Education in Chicago. Here are some of the nuggets captured by Twitterers at the Nov. 7 American Marketing Association event. (To learn more, listen to this AMA preview podcast of the Dean’s keynote.)

@TheLawlorGroup (The Lawlor Group): Rich Lyons, Dean of the Haas School of Business, UC-Berkeley kicks off #amahighered today with presentation about “authentic branding.”

@amymengel (amy mengel): Higher Ed does not have the legitimacy it once did in the public eye. Collective issue for all institutions. @richlyons #amahighered

@markgr (Mark Greenfield): Our education system was built for a world that no longer exisits (sic). @richlyons has the vision to fix this #amahighered

@Eduvantis (Eduvantis LLC): “authentic branding is about telling the truth and becoming the truth” Rich Lyons, Dean Berkeley Haas #amahighered

@johntlawlor (John T. Lawlor): “If you don’t establish urgency up front (at the beginning of the process), you aren’t going to succeed.” @richlyons at #amahighered keynote

@Eduvantis (Eduvantis LLC): “How are you going to change the product? Branding is more than communications…” Rich Lyons, Dean Berkeley Haas #amahighered

@robzinkan (Rob Zinkan): Put as many “path-bending” leaders in the system as you can. – @richlyons #amahighered

@carrieSfuller (Carrie Fuller):#amahighered good advice from @richlyons: involve the faculty in your transformation strategy!

@TeriLucie (Teri Lucie Thompson): #amahighered Rich Lyons: disruption important. Couldn’t agree more–it helps drive innovation.

@deanflagel (Andrew Flagel): words that fail to differentiate higher ed brands: leadership, excellence, diversity, innovation? what else? #AMAhighered

@markgr (Mark Greenfield): Love these principles: Question the status quo, Confidence without attitude, Students always, Beyond yourself @richlyons #amahighered

@LayneFuller (Layne Fuller): Can’t be said enough about core values and principles – find the right words, not ones everyone else is saying. @richlyons #amahighered

@readMedia (readMedia): Part of UC-Berkeley Haas branding effort was codifying existing culture, not building one from scratch. @richlyons #amahighered

@RayJWZ5 (Ray Witkowski): One of the finer AMA keynotes I’ve heard! Good kick-off to the sessions. Thanks, @richlyons! #amahighered #Z5FocusEd

Dean Lyons on The Future of Business Education

Dean Lyons with Stanford GSB Dean Garth Saloner and The Aspen Institute's Judy Samuelson.

Dean Rich Lyons recently gathered with leaders from business and academia for a leadership summit on the future of business education, co-hosted by The Aspen Institute Business and Society Program and Levi Strauss. The dean shared his thoughts on the importance of pathbending leaders and of figuring out one’s “non-negotiable” values.

Get a glimpse at this blog post by The Aspen Institute’s Judy Samuelson.