The Stories Behind the Bottles

Bottles of Samai

Bottles of Samai

By IBD Team Samai

Samai is Cambodia’s first premium rum distillery founded by Daniel Pacheco and Antonio Lopez de Haro in 2014. Samai’s mission is to lead in the craft of distilling premium Cambodian spirits that combines high-quality, locally grown ingredients, innovation, and passion. Our team of five had the opportunity to work with Samai on its marketing expansion strategy and financial model for the next round of fundraising. Samai’s hope is to deliver high- quality Cambodian rum to the world and help change the perceptions of Cambodia. 

Introduction and Guided Tour

On the first day to Samai, Daniel gave the team a thorough tour on the production process, which ranged from fermentation to bottling. To gain an understanding of what the rum production process looked like before arriving on-site, the team attended private distillery tours and conducted several interviews with individuals who worked in the spirits industry. Being able to visualize the production steps allowed us to make more informed and strategic recommendations. In addition, we were able to have more insightful conversations when speaking face to face with Daniel and learn more in depth about business.

Team Samai sitting around a table talkingDay of Arrival Brief

Prior to arriving on site, the team held weekly conference calls with Samai to discuss the scope and details of the project. For the Day of Arrival Brief, we presented to Antonio and Julie, their marketing manager, on our findings on the global go-to-market strategy, focusing on the Spain, UK, Hong Kong and Japan markets. 

Given that Samai is a growing start up, our project scope fluctuated quite a bit. After we presented our global expansion plan, we found it more opportunistic to help Samai redefine their mission and values and provide them with strategic marketing plans and tactics for implementation. 

Samai bar

Samai bar

Events on Thursday Night

Rum Tastings and Cocktail Competition

Every week, the Samai Distillery opens its doors to the public so that new and devoted Samai customers can enjoy hand-crafted cocktail beverages prepared by Samai’s bartenders. The most popular cocktail on the menu is the infamous 21 Points, cheekily named by co-owner Antonio. Original cocktail 21 Points presents a classic version of a rum and coke, while the 21 Points features the Samai Rum, cola, lime, bitters, and fresh sugarcane. We can attest that it is as delicious as it sounds! We spent our evening talking with customers, bartenders, and expats to gain deeper insight into their perspective of Samai. These insights were an invaluable contribution to our formulation of marketing and expansion strategies. Glasses lined up

One of the traditions started by a prior IBD team is to  host a Thursday night cocktail competition. This year, the girls and boys battled it out for curating the best cocktail on the tiki bar menu.  The girls’ cocktail were so popular that there were a few moments where we couldn’t keep up with the demand. We did our best to act like seasoned bartenders who knew how to accommodate a packed bar. We learned useful skills that aren’t often taught in the classroom, had fun, brought in incremental sales for Samai, and met some interesting people.IBD Team in front of the rum barrels

As much fun as Samai nights may be, its purpose is to produce rum. Venezuelan co-owner Daniel Pacheco hopes to improve the reputation of rum as a high-end alcohol worthy of appreciation.

 

Samai bottle next to a beachWeekend Adventure #1

Beach in Koh Rong Sanloem

 

The team had a great, relaxing time on the Koh Rong Sanloem, a well-known island off the coast of Cambodia. We continued to work on our marketing efforts, even during our vacation weekend. During our resort stay, we asked if the resort had Samai rum at their bar. To our surprise, the resort said that they had already ordered Samai rum, or we would have never given up our marketing efforts.

 

Angkor Wat in Siem ReapWeekend Adventure #2

Angkor Wat in Siem Reap

The team rose at 4am to catch the sunrise at Angkor Wat. Though exhausted from the early wake up call, it was truly worthwhile experience to have see this exceptional view. The team also enjoyed visiting multiple temples in Angkor Wat and learning about the history of the Kingdom of Cambodia.  

 

Berkeley Haas 2019 MBA Commencement, Patrick Awuah, MBA ’99

Patrick Awuah speaking at Berkeley Haas Commencement

For the MBA class of 2019, Friday, May 24th, was an exciting day of celebration as Evening & Weekend and Full-Time MBAs crossed the stage at the Greek Theatre to accept their hard earned MBA diplomas.  It was also a special day for the IBD program as former IBD student Patrick Awuah delivered the commencement address. In his remarks, Patrick spoke of his time at Berkeley Haas spent working on his business plan for Ashesi University, along with five other MBA students.  He told the audience that “Ashesi started here, and I recognize the fact that there are not many places where this could have happened. We all had hope that it was going to be a remarkable institution, but it has exceeded even our loftiest dreams.”

Team Ashesi after presentation in Uganda

Team Ashesi at a presentation in Ghana

The IBD program is pleased to acknowledge Patrick’s leadership and the growth of Ashesi University, as many of our IBD teams have benefited from the continued development of this remarkable African institution.  IBD students have worked on 13 separate consulting projects with Ashesi University since the year 2000, including a team of five MBA students who are currently in Ghana for three weeks. Check back with us as the latest IBD Ashesi team writes a blog that shares their unique experience of working with the faculty, staff and students of Ashesi University.

David Richardson and Patrick Awuah

David Richardson and Patrick Awuah

To see the Berkeley Haas 2019 MBA commencement and view the video of Patrick Awuah’s address, click here.  To read the address only, click here.

 

Interview with ‘19 MBA Libby Andrada; IBD Alum and now 2019 IBD Graduate Student Instructor

Team Makerere in Kampala with the Prime Minister of Uganda

Team Makerere in Kampala with the Prime Minister of Uganda

IBD is fortunate to have former ‘18 IBD Team Lead, Libby Andrada, join this year’s IBD program as a Graduate Student Instructor (GSI).  Her role is to offer the IBD Staff and Faculty Mentors insights into the current student perspective on the IBD program. IBD interviewed Libby about her experience as an IBD student last year, as well as her role as a GSI this year.

IBD 2018 Team Makerere- Renee Medina, Luca Cosentino, Tamara Pace-Emerson, Logan Gallogly, Libby Andrada

IBD 2018 Team Makerere- Renee Medina, Luca Cosentino, Tamara Pace-Emerson, Logan Gallogly, Libby Andrada

IBD:  As a Team Lead for the Spring 2018 IBD Program with Makerere University.  Tell us a bit about the project you worked on while in Kampala?

Libby:  We worked with Makerere University and the government of Uganda to develop a strategy to grow the country’s tourism sector. Our time in Uganda was spent interviewing tourism industry stakeholders and exploring the country as tourists ourselves.

To read a blog written by Libby and her IBD Team about their experience in Uganda, click here.

IBD:  What surprised you most about what you got out of the IBD program?

Libby: What surprised me most about the IBD program was the access and responsibility our team was given. Our project was focused on growing one of Uganda’s most promising industries. We presented our final recommendations to the Prime Minister and various Ministers and members of government, including the Minister of Tourism.

IBD:  Why did you decide you wanted to return this year as a GSI for the IBD program?  

Libby:  I had such a positive experience with IBD last year and learned so much that I wanted to give back to the program. Additionally, thinking back on my experience, I thought I would have benefited from knowing more about the student experience before our time in country with the team and the client – and wanted to share my learnings and experiences with this year’s IBD class.

2018 IBD Team Makerere

2018 IBD Team Makerere

IBD: It’s early in the semester, but have you gotten what you wanted out of the experience?

Libby: My favorite part so far has been brainstorming and problem solving with the different teams. The projects are all so different and I’ve enjoyed learning about the projects and trying to provide insights or examples from my own experience where I can.

IBD: How does it feel to be on the other side now, working with the staff and Faculty on the program verses being a student in the program?

Libby:  I have so much more insight into all the behind the scenes work that takes place in order to make the program possible! I’m also realizing how, despite the differences in projects, there are a lot of learnings and experiences that can be shared across groups.

IBD: Do you have any advice for MBA students in IBD now?  How about for prospective students looking at Berkeley Haas and IBD?

IBD Big Reveal Day - 2018 IBD Team Makerere

IBD Big Reveal Day – 2018 IBD Team Makerere

Libby: For current IBD students, my advice is to enjoy it! It goes by so fast and it’s one of the most unique experiences you can have at Haas. For prospective students looking at Berkeley Haas and IBD, I’ve learned that IBD is very unique to Haas. It allows students to not only gain consulting experience, but experience working in a different country with a different culture, which is extremely valuable.

IBD: What was the most memorable thing about IBD or traveling to Kampala?

Libby: The most memorable thing was presenting to the Prime Minister and then sitting next to him at a dinner that was hosted in our honor – that was a ‘pinch myself’ moment. Our team also got to go on safaris in Queen Elizabeth National Park and Murchison Falls National Parks, which was a definite highlight.

IBD: After you graduate, what will you be doing?  Will you bring any of the skills or experiences learned in IBD to your new role?

Libby: After graduation I’ll be at Parthenon in San Francisco, so the skills I gained through IBD are very relevant! One of my biggest takeaways is the importance of expectation setting and being open and comfortable with ambiguity.

The IBD staff and Faculty Mentors are thrilled to have Libby on the team, and we look forward to her continued insights and contributions to the 2019 IBD program.  

IBD Helps EWMBA Student Pivot to New Role: Interview with Shaun Hundle, ‘19

Shaun Hundle, Haas MBA '19

Shaun Hundle, Haas ’19

Evening & Weekend MBA (EWMBA) student Shaun Hundle, ‘19, is graduating in May.  Shortly after that he will start a new role as the Manager in Consulting & Analytics division at Visa.  Shaun was a 2018 Summer IBD student who spent two months working on a project with a financial services company located in Mexico City.  We interviewed Shaun about his IBD experience and how it helped him pivot to his new career position.

IBD:  What is your current position now?  

Shaun: I am a Project Manager at the Swedish Trade and Invest Council, a go-to-market consultancy affiliated with the government of Sweden to assist Swedish companies to expand globally. As Team Lead of our Healthcare and Life Science practice, I’ve spent most of my time with small to mid-size Swedish companies looking to enter and grow in the U.S.

IBD:  Tell us a little about your new upcoming role at Visa as a Manager in Consulting & Analytics division?

Shaun and his team in Mexico during 2018 IBD Summer program

Shaun and his team in Mexico during 2018 IBD Summer program

Shaun: I will take on a Manager role on the Consulting & Analytics team. I will still be client facing (although focusing on only one or two clients at the same time, unlike at my current company) and leading the internal delivery. At Visa I will be working more with quantitative data than the qualitative consulting I’ve focused on to date, so I see this as an excellent opportunity to gain a new skill set and transition to the fin-tech industry with a globally recognized company.

IBD:  You worked for a large financial company in Mexico City last summer for the 2018 IBD program. Did this experience offer you new skills or insights that helped identify this new opportunity for a career shift?

Absolutely! The work we did was very similar to the type of work I will be doing with Visa’s clients, including data analysis. Having this type of hands on consulting experience gave me very relevant experience to talk about in my interviews with Visa, as well as strong knowledge in the retail banking and payments industry ecosystem.

IBD: What did you take away from the IBD experience that you plan to apply to this new role?

Shaun:  I learned quite a bit about how to leverage influence in a larger organization, as well as understanding how to manage various stakeholders from different divisions who we were responsible for delivering to. My big take-a-way was that it’s important to listen and build trust with various stakeholders before doing the more complicated work of presenting and recommending solutions that some stakeholders may not like.

Shaun Hundle and Team- 2018 IBD summer final presentation for client

Shaun Hundle and Team- 2018 IBD summer final presentation for client

IBD:  Do you have advice for other MBA students who are thinking of a career change? How can they utilize the IBD experience to test this hypothesis?

Shaun: IBD gave me the opportunity to have an “internship-like” summer project that became invaluable to speak about in my interviews and conversations when I was recruiting in the Fall, so I think this is a great opportunity for Evening & Weekend MBA students especially. It definitely allowed me to pivot towards tech, fintech, and consulting roles a bit easier than previously, since I had direct experience I could point to. Although I had previous consulting experience, I didn’t have much experience working in fintech, retail banking, or payments, but the exposure to the industry I received through IBD was great in helping me decide where I wanted to focus for Fall recruiting. There is a high level of diversity in the types of IBD clients and industries which makes it a bit of an adventure, but there is a lot one can gain out of the experience, especially if you are still a career or industry explorer.

End of Interview:

We in the IBD program love hearing from our IBD students about their experience working on international consulting projects, and we especially love it when the experience contributes to making valuable career choices.  Shaun’s experience is not unlike many MBA students who participate in the IBD program. If you are a Berkeley Haas MBA student, and would like more information about IBD, click here or contact the IBD program office.

IBD BLOG – TEAM MAJID AL FUTTAIM

Written by: Jorge Tellez, Ryan King, Jennifer Rokosa, Daniel Clayton and Kelly Gillfillan

Entry 1: May 17, 2018

The five of us (Jenny, Daniel, Kelly, Ryan, and Jorge) touched down in Dubai five days ago and were greeted by 105-degree heat and a 4-day long sandstorm. Dubai has a giant desert in its backyard, and if the wind is blowing strong enough in the right direction, the entire city gets hit with a wall of sand. From the street, a sandstorm just looks like a foggy day (not quite San Francisco level fogginess, but close), but if you run your fingers across any outdoor surface, you can immediately see the layer of sand blanketing everything.

The jetlag is finally starting to wear off for most of us. Dubai is 11 hours ahead of Berkeley, meaning we’ve been hitting the coffee pretty hard. However, starting today, we’ll be drinking those coffees in a large closet at Majid Al Futtaim’s (our host company) headquarters. Let me explain…

Team Majid Al Futtaim at the Cultural Center

Team Majid Al Futtaim

Today is the first day of Ramadan in the UAE, meaning most Muslims are fasting for the whole month. Between the hours of 4am and 7pm, it’s is not permitted (whether Muslim or not) to eat or drink in public, including in the office. So while we’re on-site, we’ve been instructed to keep any eating or drinking restricted to a small pantry area on the fourth floor—don’t worry, they have an espresso machine in there.

We head to the UAE cultural center later today where we’ll learn a little bit more about the history of the country, the traditional dress, food and customs. This weekend, we’re heading out to the desert on a guided tour, and then to Abu Dhabi to check out the sights there. Pictures to follow!

 

Entry 2: May 24, 2018

Somewhere between hanging out with two dozen penguins at the foot of an indoor ski slope and watching tourists scuba dive with sharks inside a three story aquarium, you realize the words “shopping mall” in Dubai mean something very different than they do back in the states.

Penguins

Penguins

For us, five millennial Americans dropped into the Middle East for the first time, the word “mall” evokes imagery of angsty loitering teens, sticky movie theater floors, and CDs with the parental advisory warning peeled halfway off (I don’t know about you, but that’s the only way my parents would let me listen to Eminem). Conversely, malls in Dubai have less to do with shopping and more to do with mind-blowing art installations, architecture, five-star restaurants and hotels, movie theaters where you’re served three-course meals, and did I mention, PENGUINS!

This is all to say that while malls in the US have been dead for nearly two decades (thanks, Bezos), they’re thriving here in Dubai. Why? A couple reasons:

  1. E-commerce hasn’t had nearly the same impact here as it has had in the states. Online sales penetration stands at just 2% of total retail sales in the Middle East and Africa, compared to over 10% worldwide.
  2. It hot. Really, really hot. Six months out of the year its too hot to go outside, so heavily airconditioned malls are absolutely the place to be.
  3. The folks at Majid Al Futtaim (our host company) and Emaar (their primary regional competitor) realized a long time ago that experiences would be the way forward for brick and mortar retail. Hence why malls here are built around incredible, experiential attractions.

That last point, which doesn’t really sink in until you’re watching a fountain show at the base of the tallest building in the world, left the five of us asking “How are we going to add value here when this company is so far ahead of mall operators in the US?”

Sitting in Silicon Valley, its sometimes easy to think the US is at the forefront of virtually every industry, but our ignorance was made abundantly clear with just one lap around the Mall of the Emirates. Our recommendation to Majid Al Futtaim was not going to be as simple as relaying what mall operators in the US are doing. Instead, we’d have to figure out how a company that is performing quite well can continue to innovate in the retail space, and how they can even better prepare to defend against e-commerce, which we’d be naïve to think Dubai is immune from.

More next time from Team Majid Al Futtaim!

Entry 3: May 31, 2018

We presented our final project today! The last week and a half was filled with almost a complete overhaul of our presentation, as we homed in on some key recommendations for the company and what we envision the mall of the future will look like. If you had asked me a month ago, my vision of the mall of the future would have been precisely the malls we saw on this trip, but there are some really interesting regional dynamics that lead us to believe a lot may change behind the scenes for malls in the Middle East.

A good example is everything happening in Saudi Arabia today, where the crown prince is loosening up a lot of restrictions, allowing women to drive for the first time and allowing movie theaters to reopen after a more than 30-year ban. Majid Al Futtaim, who manages Vox Cinemas, has plans to open 300+ screens in Saudi Arabia in the next year.

From the dozens of conversations we had with Majid Al Futtaim employees over the last three weeks (including the CEO), it seems absolutely key for malls to position themselves as “experience centers” going forward, as opposed to shopping-only centers. This means more movie theaters, gourmet restaurants, and leisure activities—like an indoor ski resort, for example, or a giant aquarium full of sharks! (Those last two already exist.)

We also believe that the relationship between mall operator and tenant (retail stores) will change in the coming years. We’ve seen a ton of direct-to-consumer brands realize that their e-commerce presence isn’t quite enough, and that they actually need a brick and mortar presence to round out an “omnichannel” offering (e.g. Warby Parker, Everlane, Casper, and dozens more). We think this will be one of the primary retail models going forward, meaning that there will be a host of online-only retailers looking to move into the brick and mortar space through pop-up shops and showroom-style stores.

Mall operators can take advantage of this trend by pioneering what we’re calling a “store-as-a-service” model, whereby the mall operator provides everything required to build and run a store, making it very easy for brands that do not have a physical retail presence to create one quickly. This would also have the benefit of attracting fresh, new retailers to the UAE by offering a de-risked and less capital-intensive entry to the country.

We’ve also been really impressed with Majid Al Futtaim’s commitment to sustainability. Most of their buildings and hotels are LEED gold or platinum certified, which is no small feat. Further, they have a goal to be “net positive” in carbon and water by 2040. Jenny absolutely nailed her piece of the presentation, which focused on how the company can make progress towards achieving that goal by partnering with clean building technologies (at Berkeley, for instance) and helping them through the commercialization phase, which is often known as the “valley of death” for cleantech given the number of companies that fail at that stage.

Team MAJ enjoying dinner after their presentation

Team MAJ enjoying dinner after their presentation

Our presentation was very well received, and we’re thrilled to hear they’re interested in many of our suggestions. We look forward to being in touch with the team in the future and we’re incredibly thankful for the opportunity to work with them all.

We went out on the town to celebrate the end of our project and this journey last night. We shared highlights over pizza and drinks and then packed up for the 15 hour flight I’m currently on now. I think we’re all excited to get back stateside and start our internships, but sad at the same time that this amazing journey has come to an end.

That’s it from us (Jenny, Dan, Kelly, Ryan and Jorge)! Thanks for reading!

Welcome to the Summer 2018 International Business Development EWMBAs

EWMBA 2018

EWMBA 2018

The Big Reveal and Kickoff for the summer 2018 IBD program took place on May 13th in the Innovation Lab at Berkeley Haas.  Fifteen enthusiastic Evening and Weekend MBA (EWMBA) students participated, learning for the first time information about their respective IBD clients and projects.  This particular IBD class consists of three teams of five MBA Students each, all of whom will work on their IBD projects for the next five weeks at Berkeley Haas. In July they will travel to Mexico City, Shanghai and Belize City in order to live and work in-country on their respective projects for two weeks.  

Frank Schultz, IBD Faculty Director, and Mentor, says he “enjoys working with the EWMBA students because they bring a vast array of work experiences to their projects.  This can lead to very creative and transformative solutions for our clients. Plus, they are pretty cool!”

Let’s introduce our newest IBD class!  Please enjoy reading something about each EWMBA IBD student and his/her thoughts about participating in the IBD program.  

Team Mexico City:

Sounak Basu Point Reyes coast on Coastal Trail

Sounak Basu Point Reyes coast on Coastal Trail

Sounak Basu has 12 plus years of work experience in the IT Industry, specifically in U.S. Health Insurance and U.S. Postal Domains.  He has led cross-cultural teams in India, China, and the U.S.

“I believe that the opportunity offered to me by the IBD Program – to be able to expose myself to a new country, a new culture, a new business environment/challenge – will help me grow as a person both personally and professionally. I am a “student always” believer and the IBD program offers an amazing opportunity of learning that I can’t wait to experience.”  – Sounak Basu

 

Mike Chi

Mike Chi

Mike Chi is a Senior Staff Power Management IC (PMIC) Systems Engineer at Qualcomm Inc. and has a Master of Engineering Degree from University of California, San Diego in Electrical and Computer Engineering.  

“I am excited about Mexico city! Living in San Diego and bordering Mexico, I am familiar with some aspects of Mexico, but from what I heard Mexico City will be different. I am very excited about the project, which is a combination of digital marketing, data analytics and behavioral economics. These are not the topics that I focused my studies on, but I think i can apply my strong analytical skills and problem solving ability here very well.” ~ Mike Chi

Shaun Hundle and a bust of a statue

Shaun Hundle

Shaun Hundle works as a project manager for Business Sweden, the Swedish Trade and Invest Council located in San Francisco. He enjoys biking and trying new restaurants.

“I wanted to take part in IBD since my international experience is limited to Scandinavia and Northern Europe, and I wanted to broaden my global professional experience. There is a certain risk in signing up for the course and not knowing the market and client you’ll be working with beforehand, but I liked that adventure aspect. It’s a pretty unique experience and it’s unlikely I’ll have this type of opportunity again in my career.” ~ Shaun Hundle

Charles Shi

Charles Shi

After graduating from UC Berkeley with a Doctor of Philosophy, Materials Science and Engineering degree, Charles Shi started his career at Applied Materials, Inc.  Charles has published six peer-reviewed papers that were cited 1000+ times.

“Each year I travel over 200,000 miles between U.S. and Asia for work. U.S. and Asia have become a comfort zone in my professional and personal experiences. This time with IBD, I’m going to Mexico for the first time of my life. The project there will give me a rare opportunity to explore a different part of world and put my business skills to the test. Even before the trip starts, I knew I will learn a ton there!” ~ Charles Shi

Sayan Mitra

Sayan Mitra

Sayan Mitra has worked for Genentech as Oncology Pricing, Contracting, and Distribution Strategy Manager since 2014.  In this role, Sayan led strategy development for Genentech’s largest product franchise, worth $4.5B.  He also enjoys fostering kittens.

“I am very excited about working with my client.  It sounds like a very meaty project that will have a lot of impact on the client. I’ve never been to Mexico but I’m excited to taste what an authentic taco tastes like.”  ~ Sayan Mitra

 

Team Belize

Hima Erukulla

Hima Erukulla

The majority of Hima Erukulla’s career has been with Intel as a Product Development and Analog Design Engineer. Hima is also passionate about protecting our planet and volunteered in “Climate Change Lobby” to advocate for Carbon Tax and Dividend Bill”.

“Having trained and worked as an Engineer all my professional life, I saw IBD as an opportunity to apply the business knowledge I gained in Marketing, Accounting, Finance and Strategy to solve a problem in the real world. I was particularly interested in working on a social project as I strongly believe that businesses add value not only to the shareholders but also to the society and planet. “ ~ Hima Erukulla

Andrew Lee in front of a train depot

Andrew Lee

Andrew Lee has a Master of Biotechnology from Northwestern University and has an extensive background in business, science, and engineering.  When he is not working for Intuitive Surgical as a Senior Validation Engineer, Andrew enjoys playing basketball and baseball.

“I hope to learn effective problem-solving skills, interpersonal skills, and leadership skills to deliver meaningful benefits to clients and their business while broadening my general understanding of the consulting profession, particularly in the areas of strategy and operations.  Also, as someone who deeply appreciates building connections with people from different professional and cultural backgrounds, I find the program very appealing.” ~ Andrew Lee

Jerry Philip

Jerry Philip

Jerry Philip is the Co-Founder of MarHub Berkeley, a crowdsourced information platform and a chatbot that empowers decision-making by enabling refugees with reliable, relevant, and actionable information.    His day job is at Cisco as a Technical Evangelist – SP Video Marketing and Engineer.

“Having lived in 3 countries thus far I am eager to learn the differences in doing business in a new part of the world and how I can adapt to them.  I was also hoping to be able to use some of the brainpower available at Haas, with some classmates who I have worked with previously to come up with creative solutions, bringing together everything we’ve learnt thus far and sort of serve as a capstone for my HAAS MBA.” ~ Jerry Phillip

Srinivas Rajamani in Costa Rica

Srinivas Rajamani in Costa Rica

Srinivas Rajamani also works at Intel. He is as a Competitive Strategy Manager for the Autonomous Driving (AD) and Infotainment products segments.  When he is not busy establishing Intel as a market leader in this arena, he enjoys SCUBA diving and coaching youth soccer teams.

“I couldn’t have asked for a better project and a better team. My expectation for IBD was to do a pro-bono consulting project that had the potential to have a high level of impact on the client. I am lucky to be part of a team that will be helping Glover Reef Research Station in Belize figure out a sustainable business model. This project is exciting on several different fronts: a) We are helping the client explore potential new revenue streams and a path to profitability b) we will out on the world’s second largest reef! c) couldn’t have asked for a better group of people to spend 3 weeks in a different country”  ~ Srinivas Rajamani

Nik Reddy works at Google as a Senior Business Strategist and a Member of Trust & Safety’s Chief of Staff Global Strategy team.  Prior to Google, he was a management consultant for Accenture. Nik has also earned a Lean Six Sigma Green Belt certification.  

“I was hoping that I would get a nonprofit client in Latin America and, fortunately, I got put on the team that’s working with the WCS chapter in Belize. My preferred mode of learning is “by doing”, and my project will allow me to do just that, as we’ve been tasked with defining a sustainable business model for WCS Belize. I have never visited Belize and the fact that we get to spend time on-site at a remote reef research station (Glover’s Reef) is something that should be a truly memorable experience. My team and I are definitely planning on taking a few snorkeling and dive tours on our off days!” ~ Nik Reddy

Team China

Nausher Cholavaram in Singapore

Nausher Cholavaram in Singapore

Nausher Cholavaram’s career has been in E-commerce and FinTech. He has worked at eBay, a startup that was acquired by Walmart Labs and at PayPal where he is currently Senior Manager for Customer Experiences. He has helped entrepreneurs in Indonesia, India and the Bay Area better manage their businesses.

“As a child of parents with a cross-border relationship and having lived across the world, I wanted to add another culture and geography to my wandering work and travel experience. I’m super-excited, I feel like I have the best IBD project. Working on FinTech, something I am really enthusiastic about and in China which as a market has truly taken off. This will be fun to say the least.” ~ Nausher Cholavaram

Rohan Balwani

Rohan Balwani

The majority of Rohan Balwani’s professional experience has been with Oracle as a Product Manager and Design Engineer.  He is also the Product Management Mentee and Meetup Co-Organizer “For Lean Product and Lean UX Meetup Silicon Valley.”

“The IBD program gives me a platform to further expand my horizons by working on a problem in a different cultural context. It will also give me exposure to the consulting domain and help me consider consulting as a potential career path. The program will also equip me with the ability and frameworks to think through difficult problems and arrive at impactful solutions.” ~ Rohan Balwani

Tanya Gupta in Iceland

Tanya Gupta in Iceland

Tanya Gupta also works at Google and has since 2008.  In her current role, she is a Product Manager for Google Assistant. In addition to a Bachelors of Science in Computer Science from Carnegie Mellon University​, she also has a Minor in Chemistry.

“IBD is a great opportunity to interact with other cultures in a professional setting. In an increasingly global world, it is valuable to get this exposure.” ~ Tanya Gupta

Pradeep Khanal in Mexico

Pradeep Khanal in Mexico

Pradeep Khanal’s also works at Intel as a Technical Lead and Senior Design Engineer.  He is the Co-Founder and Trustee of the Mahim Ojha Memorial Community Library library in a remote village of Nuwakot in Nepal and the Founder of the Nepal Public Service Fellowship and Co-founded PREM – “Peer Assisted Educational Enrichment and Mutual Mentoring.”

“I knew all along that I wanted to do an international project while at Haas. IBD provides a perfect opportunity to work on a real problem with a group of uniquely talented and fun classmates while allowing to travel to a place possibly not exposed to before. IBD is an opportunity where I feel I can utilize business skills gained so far at Haas. And, I am hopeful IBD experience will be helpful in my future international business aspirations.” ~ Pradeep Khanal

Edi Lim and Berkeley Haas Team Building

Edi Lim and Berkeley Haas Team Building

Edi Lim is a Senior Project Manager at Amazon where he is responsible for bringing new ideas and building software products that optimize Amazon’s fulfillment center networks.  Edi enjoys learning how the world works.

“Chinese FinTech company looking to expand into the U.S. is the perfect combination of destination, industry, client, and project. Super excited and energized. I started researching the company the same day the project was revealed – searched English and Chinese websites, watched Professor La Blanc’s Fintech talk on YouTube, and read World Economic Forum reports.” ~ Edi Lim

In summary, please welcome our summer 2018 IBD Evening and Weekend MBAs.  They are a unique and experienced group, and we are excited to see how the next six weeks unfold.  We can’t wait to see what these newest IBD students and their teams can accomplish for their international clients.  Stay tuned for more news from IBD!

Team Seedlink- Lives and Learns in Shanghai with Dynamic Clients and Colleagues

Written by Paola Blanco, Nanor Asadorian, Ralph Boyajian, Conor Farese, and Dean Guo

The Seedlink team on our first day of work.

The Seedlink team on our first day of work.

Only a week in, and the hustle and bustle of Shanghai is slowly seeping into our lives. We wake up at 8am every morning, and our team breaks into a myriad of mobility tools to get to work. Conor and Paola on the MoBikes – a local bikeshare service. Dean, Ralph, and Nanor grab a Didi – the local equivalent to Uber. We head into the coworking space where our company, Seedlink, is based. Grab coffees, crack open our computers, and turn on the VPNs (even in China, we are never far from gmail). And we get to work. 

Seedlink, our client, is a Human Resources Tech company based here in Shanghai, with offices in Amsterdam as well. They build an artificial intelligence tool that uses Natural Language Processing (NLP) to understand the science of human behavior. In a nutshell, they can use their tool to predict how well incoming job candidates will perform when compared to the talent a company already has in their organization. They have a strong foothold in China and Europe, and are working with IBD to establish their approach to the U.S. market. We have our hands full, to say the least. Our seven weeks in the U.S. prior to travel was jam-packed with interviews and insights, while our time here in China has been primarily about turning those insights into clear suggestions and tactics that the Seedlink team can use immediately.

Our team hard at work, with the Shanghai sunset behind us.

Our team hard at work, with the Shanghai sunset behind us.

Professionally, this has been a tremendous opportunity for all of us. In our push to build a business strategy, we’ve incorporated bit and pieces from almost every class from our core this year. Marketing lessons have influenced how we think about Seedlink’s value proposition and branding. Strategy frameworks have encouraged us to consider the incumbent response to Seedlink’s entrance. From Problem-Finding Problem-Solving, our Haas design course, we borrowed the Business Model Canvas and the insight session tactics. And of course, we lean on our diverse backgrounds to bring it all together: between the five of us, we cover Operations, Finance, Consulting, Tech and Design. Almost perfectly, our project with Seedlink has called on us to weave the lessons from these courses and experiences together into a carefully crafted plan for our client.

The Seedlink team on a lunchtime stroll through the Jing’An gardens.

The Seedlink team on a lunchtime stroll through the Jing’An gardens.

But so much of this experience has also existed beyond the workplace. Our first week here was a huge learning opportunity for all of us. We struggled through the four tones of Mandarin, thankful to our teammate Dean who patiently instructs us (still) each time we stumble. We’ve tried countless food options: Dumpling (x3), Hunan, Yunnan, Hot Pot (x2), Xinjiang, Japanese, Korean… the list goes on and our bellies are full. 

A happy Dean, ready for the first soup dumplings of the trip.

A happy Dean, ready for the first soup dumplings of the trip.

The weekends have included a trip to Guilin to see the fabled mountains and Hangzhou for the storied West Lake.

Even today, we’re just back from a weekend on the beautiful Jeju island, one of Korea’s most famous spots. We stuffed ourselves full of Korean BBQ, took a trip through a 7km underground lava tube, climbed the side of the volcano, and hit the town at night to see K-Pop in action.

1km into the lava tubes of Jeju, Korea.

1km into the lava tubes of Jeju, Korea.

The Seedlink and 51Jobs teams take a boat cruise in Hangzhou, China.

The Seedlink and 51Jobs teams take a boat cruise in Hangzhou, China.

Shanghai, in other words, has served us well: we are working in an urban hotspot, and are eager to take advantage of the proximity to beautiful places and of the melting pot of ideas, cuisines, and cultures that happens here.

It should go without saying that this upcoming last week will pass by all-too-quickly. We much more learning in store, and are preparing our final pitch to our client encapsulating the output of 10 weeks of research and energy. And beyond that, we are focused on spending time with each other, and with the other IBD teams in our Shang-Haas family. We know this time is precious, and that this rare moment in our lives – when we can live and learn abroad with dynamic clients and colleagues – will come to an end before we know it.

On the Bund, a river walk in Shanghai.

On the Bund, a river walk in Shanghai.