Welcome to the Summer 2018 International Business Development EWMBAs

EWMBA 2018

EWMBA 2018

The Big Reveal and Kickoff for the summer 2018 IBD program took place on May 13th in the Innovation Lab at Berkeley Haas.  Fifteen enthusiastic Evening and Weekend MBA (EWMBA) students participated, learning for the first time information about their respective IBD clients and projects.  This particular IBD class consists of three teams of five MBA Students each, all of whom will work on their IBD projects for the next five weeks at Berkeley Haas. In July they will travel to Mexico City, Shanghai and Belize City in order to live and work in-country on their respective projects for two weeks.  

Frank Schultz, IBD Faculty Director, and Mentor, says he “enjoys working with the EWMBA students because they bring a vast array of work experiences to their projects.  This can lead to very creative and transformative solutions for our clients. Plus, they are pretty cool!”

Let’s introduce our newest IBD class!  Please enjoy reading something about each EWMBA IBD student and his/her thoughts about participating in the IBD program.  

Team Mexico City:

Sounak Basu Point Reyes coast on Coastal Trail

Sounak Basu Point Reyes coast on Coastal Trail

Sounak Basu has 12 plus years of work experience in the IT Industry, specifically in U.S. Health Insurance and U.S. Postal Domains.  He has led cross-cultural teams in India, China, and the U.S.

“I believe that the opportunity offered to me by the IBD Program – to be able to expose myself to a new country, a new culture, a new business environment/challenge – will help me grow as a person both personally and professionally. I am a “student always” believer and the IBD program offers an amazing opportunity of learning that I can’t wait to experience.”  – Sounak Basu

 

Mike Chi

Mike Chi

Mike Chi is a Senior Staff Power Management IC (PMIC) Systems Engineer at Qualcomm Inc. and has a Master of Engineering Degree from University of California, San Diego in Electrical and Computer Engineering.  

“I am excited about Mexico city! Living in San Diego and bordering Mexico, I am familiar with some aspects of Mexico, but from what I heard Mexico City will be different. I am very excited about the project, which is a combination of digital marketing, data analytics and behavioral economics. These are not the topics that I focused my studies on, but I think i can apply my strong analytical skills and problem solving ability here very well.” ~ Mike Chi

Shaun Hundle and a bust of a statue

Shaun Hundle

Shaun Hundle works as a project manager for Business Sweden, the Swedish Trade and Invest Council located in San Francisco. He enjoys biking and trying new restaurants.

“I wanted to take part in IBD since my international experience is limited to Scandinavia and Northern Europe, and I wanted to broaden my global professional experience. There is a certain risk in signing up for the course and not knowing the market and client you’ll be working with beforehand, but I liked that adventure aspect. It’s a pretty unique experience and it’s unlikely I’ll have this type of opportunity again in my career.” ~ Shaun Hundle

Charles Shi

Charles Shi

After graduating from UC Berkeley with a Doctor of Philosophy, Materials Science and Engineering degree, Charles Shi started his career at Applied Materials, Inc.  Charles has published six peer-reviewed papers that were cited 1000+ times.

“Each year I travel over 200,000 miles between U.S. and Asia for work. U.S. and Asia have become a comfort zone in my professional and personal experiences. This time with IBD, I’m going to Mexico for the first time of my life. The project there will give me a rare opportunity to explore a different part of world and put my business skills to the test. Even before the trip starts, I knew I will learn a ton there!” ~ Charles Shi

Sayan Mitra

Sayan Mitra

Sayan Mitra has worked for Genentech as Oncology Pricing, Contracting, and Distribution Strategy Manager since 2014.  In this role, Sayan led strategy development for Genentech’s largest product franchise, worth $4.5B.  He also enjoys fostering kittens.

“I am very excited about working with my client.  It sounds like a very meaty project that will have a lot of impact on the client. I’ve never been to Mexico but I’m excited to taste what an authentic taco tastes like.”  ~ Sayan Mitra

 

Team Belize

Hima Erukulla

Hima Erukulla

The majority of Hima Erukulla’s career has been with Intel as a Product Development and Analog Design Engineer. Hima is also passionate about protecting our planet and volunteered in “Climate Change Lobby” to advocate for Carbon Tax and Dividend Bill”.

“Having trained and worked as an Engineer all my professional life, I saw IBD as an opportunity to apply the business knowledge I gained in Marketing, Accounting, Finance and Strategy to solve a problem in the real world. I was particularly interested in working on a social project as I strongly believe that businesses add value not only to the shareholders but also to the society and planet. “ ~ Hima Erukulla

Andrew Lee in front of a train depot

Andrew Lee

Andrew Lee has a Master of Biotechnology from Northwestern University and has an extensive background in business, science, and engineering.  When he is not working for Intuitive Surgical as a Senior Validation Engineer, Andrew enjoys playing basketball and baseball.

“I hope to learn effective problem-solving skills, interpersonal skills, and leadership skills to deliver meaningful benefits to clients and their business while broadening my general understanding of the consulting profession, particularly in the areas of strategy and operations.  Also, as someone who deeply appreciates building connections with people from different professional and cultural backgrounds, I find the program very appealing.” ~ Andrew Lee

Jerry Philip

Jerry Philip

Jerry Philip is the Co-Founder of MarHub Berkeley, a crowdsourced information platform and a chatbot that empowers decision-making by enabling refugees with reliable, relevant, and actionable information.    His day job is at Cisco as a Technical Evangelist – SP Video Marketing and Engineer.

“Having lived in 3 countries thus far I am eager to learn the differences in doing business in a new part of the world and how I can adapt to them.  I was also hoping to be able to use some of the brainpower available at Haas, with some classmates who I have worked with previously to come up with creative solutions, bringing together everything we’ve learnt thus far and sort of serve as a capstone for my HAAS MBA.” ~ Jerry Phillip

Srinivas Rajamani in Costa Rica

Srinivas Rajamani in Costa Rica

Srinivas Rajamani also works at Intel. He is as a Competitive Strategy Manager for the Autonomous Driving (AD) and Infotainment products segments.  When he is not busy establishing Intel as a market leader in this arena, he enjoys SCUBA diving and coaching youth soccer teams.

“I couldn’t have asked for a better project and a better team. My expectation for IBD was to do a pro-bono consulting project that had the potential to have a high level of impact on the client. I am lucky to be part of a team that will be helping Glover Reef Research Station in Belize figure out a sustainable business model. This project is exciting on several different fronts: a) We are helping the client explore potential new revenue streams and a path to profitability b) we will out on the world’s second largest reef! c) couldn’t have asked for a better group of people to spend 3 weeks in a different country”  ~ Srinivas Rajamani

Nik Reddy works at Google as a Senior Business Strategist and a Member of Trust & Safety’s Chief of Staff Global Strategy team.  Prior to Google, he was a management consultant for Accenture. Nik has also earned a Lean Six Sigma Green Belt certification.  

“I was hoping that I would get a nonprofit client in Latin America and, fortunately, I got put on the team that’s working with the WCS chapter in Belize. My preferred mode of learning is “by doing”, and my project will allow me to do just that, as we’ve been tasked with defining a sustainable business model for WCS Belize. I have never visited Belize and the fact that we get to spend time on-site at a remote reef research station (Glover’s Reef) is something that should be a truly memorable experience. My team and I are definitely planning on taking a few snorkeling and dive tours on our off days!” ~ Nik Reddy

Team China

Nausher Cholavaram in Singapore

Nausher Cholavaram in Singapore

Nausher Cholavaram’s career has been in E-commerce and FinTech. He has worked at eBay, a startup that was acquired by Walmart Labs and at PayPal where he is currently Senior Manager for Customer Experiences. He has helped entrepreneurs in Indonesia, India and the Bay Area better manage their businesses.

“As a child of parents with a cross-border relationship and having lived across the world, I wanted to add another culture and geography to my wandering work and travel experience. I’m super-excited, I feel like I have the best IBD project. Working on FinTech, something I am really enthusiastic about and in China which as a market has truly taken off. This will be fun to say the least.” ~ Nausher Cholavaram

Rohan Balwani

Rohan Balwani

The majority of Rohan Balwani’s professional experience has been with Oracle as a Product Manager and Design Engineer.  He is also the Product Management Mentee and Meetup Co-Organizer “For Lean Product and Lean UX Meetup Silicon Valley.”

“The IBD program gives me a platform to further expand my horizons by working on a problem in a different cultural context. It will also give me exposure to the consulting domain and help me consider consulting as a potential career path. The program will also equip me with the ability and frameworks to think through difficult problems and arrive at impactful solutions.” ~ Rohan Balwani

Tanya Gupta in Iceland

Tanya Gupta in Iceland

Tanya Gupta also works at Google and has since 2008.  In her current role, she is a Product Manager for Google Assistant. In addition to a Bachelors of Science in Computer Science from Carnegie Mellon University​, she also has a Minor in Chemistry.

“IBD is a great opportunity to interact with other cultures in a professional setting. In an increasingly global world, it is valuable to get this exposure.” ~ Tanya Gupta

Pradeep Khanal in Mexico

Pradeep Khanal in Mexico

Pradeep Khanal’s also works at Intel as a Technical Lead and Senior Design Engineer.  He is the Co-Founder and Trustee of the Mahim Ojha Memorial Community Library library in a remote village of Nuwakot in Nepal and the Founder of the Nepal Public Service Fellowship and Co-founded PREM – “Peer Assisted Educational Enrichment and Mutual Mentoring.”

“I knew all along that I wanted to do an international project while at Haas. IBD provides a perfect opportunity to work on a real problem with a group of uniquely talented and fun classmates while allowing to travel to a place possibly not exposed to before. IBD is an opportunity where I feel I can utilize business skills gained so far at Haas. And, I am hopeful IBD experience will be helpful in my future international business aspirations.” ~ Pradeep Khanal

Edi Lim and Berkeley Haas Team Building

Edi Lim and Berkeley Haas Team Building

Edi Lim is a Senior Project Manager at Amazon where he is responsible for bringing new ideas and building software products that optimize Amazon’s fulfillment center networks.  Edi enjoys learning how the world works.

“Chinese FinTech company looking to expand into the U.S. is the perfect combination of destination, industry, client, and project. Super excited and energized. I started researching the company the same day the project was revealed – searched English and Chinese websites, watched Professor La Blanc’s Fintech talk on YouTube, and read World Economic Forum reports.” ~ Edi Lim

In summary, please welcome our summer 2018 IBD Evening and Weekend MBAs.  They are a unique and experienced group, and we are excited to see how the next six weeks unfold.  We can’t wait to see what these newest IBD students and their teams can accomplish for their international clients.  Stay tuned for more news from IBD!

Team Seedlink- Lives and Learns in Shanghai with Dynamic Clients and Colleagues

Written by Paola Blanco, Nanor Asadorian, Ralph Boyajian, Conor Farese, and Dean Guo

The Seedlink team on our first day of work.

The Seedlink team on our first day of work.

Only a week in, and the hustle and bustle of Shanghai is slowly seeping into our lives. We wake up at 8am every morning, and our team breaks into a myriad of mobility tools to get to work. Conor and Paola on the MoBikes – a local bikeshare service. Dean, Ralph, and Nanor grab a Didi – the local equivalent to Uber. We head into the coworking space where our company, Seedlink, is based. Grab coffees, crack open our computers, and turn on the VPNs (even in China, we are never far from gmail). And we get to work. 

Seedlink, our client, is a Human Resources Tech company based here in Shanghai, with offices in Amsterdam as well. They build an artificial intelligence tool that uses Natural Language Processing (NLP) to understand the science of human behavior. In a nutshell, they can use their tool to predict how well incoming job candidates will perform when compared to the talent a company already has in their organization. They have a strong foothold in China and Europe, and are working with IBD to establish their approach to the U.S. market. We have our hands full, to say the least. Our seven weeks in the U.S. prior to travel was jam-packed with interviews and insights, while our time here in China has been primarily about turning those insights into clear suggestions and tactics that the Seedlink team can use immediately.

Our team hard at work, with the Shanghai sunset behind us.

Our team hard at work, with the Shanghai sunset behind us.

Professionally, this has been a tremendous opportunity for all of us. In our push to build a business strategy, we’ve incorporated bit and pieces from almost every class from our core this year. Marketing lessons have influenced how we think about Seedlink’s value proposition and branding. Strategy frameworks have encouraged us to consider the incumbent response to Seedlink’s entrance. From Problem-Finding Problem-Solving, our Haas design course, we borrowed the Business Model Canvas and the insight session tactics. And of course, we lean on our diverse backgrounds to bring it all together: between the five of us, we cover Operations, Finance, Consulting, Tech and Design. Almost perfectly, our project with Seedlink has called on us to weave the lessons from these courses and experiences together into a carefully crafted plan for our client.

The Seedlink team on a lunchtime stroll through the Jing’An gardens.

The Seedlink team on a lunchtime stroll through the Jing’An gardens.

But so much of this experience has also existed beyond the workplace. Our first week here was a huge learning opportunity for all of us. We struggled through the four tones of Mandarin, thankful to our teammate Dean who patiently instructs us (still) each time we stumble. We’ve tried countless food options: Dumpling (x3), Hunan, Yunnan, Hot Pot (x2), Xinjiang, Japanese, Korean… the list goes on and our bellies are full. 

A happy Dean, ready for the first soup dumplings of the trip.

A happy Dean, ready for the first soup dumplings of the trip.

The weekends have included a trip to Guilin to see the fabled mountains and Hangzhou for the storied West Lake.

Even today, we’re just back from a weekend on the beautiful Jeju island, one of Korea’s most famous spots. We stuffed ourselves full of Korean BBQ, took a trip through a 7km underground lava tube, climbed the side of the volcano, and hit the town at night to see K-Pop in action.

1km into the lava tubes of Jeju, Korea.

1km into the lava tubes of Jeju, Korea.

The Seedlink and 51Jobs teams take a boat cruise in Hangzhou, China.

The Seedlink and 51Jobs teams take a boat cruise in Hangzhou, China.

Shanghai, in other words, has served us well: we are working in an urban hotspot, and are eager to take advantage of the proximity to beautiful places and of the melting pot of ideas, cuisines, and cultures that happens here.

It should go without saying that this upcoming last week will pass by all-too-quickly. We much more learning in store, and are preparing our final pitch to our client encapsulating the output of 10 weeks of research and energy. And beyond that, we are focused on spending time with each other, and with the other IBD teams in our Shang-Haas family. We know this time is precious, and that this rare moment in our lives – when we can live and learn abroad with dynamic clients and colleagues – will come to an end before we know it.

On the Bund, a river walk in Shanghai.

On the Bund, a river walk in Shanghai.

IBD Team YGA Travels to Istanbul to Work with Young Guru Academy (YGA) for a Second Year

Written by Team YGA: Joanne Lee, Clara Jiang, Enrique San Martin Petit and Daniel Mombiedro

After a successful inaugural engagement between Young Guru Academy (YGA) and IBD in 2017, the two partnered again this year to send a team of four MBA students to Istanbul, Turkey. The IBD team was tasked with assessing the potential of virtual reality tours to develop a go-to-market strategy and revenue model. Piri – one of YGA’s most promising startups – wants to expand beyond its current travel app which offers only GPS-based tracking audio tours. The value that the Berkeley Haas IBD team would be able to deliver was unique – situated in the hotbed of innovation with VR companies like Oculus, YGA understood this advantage. I had the privilege of being a member of this IBD team and embarked on my first international work experience.

A day in the life:

My alarm goes off at 7:30AM. I quickly get ready and head over to the dining hall for breakfast. Dining hall? Yes, that’s right – my team members and I are staying at Özyeğin university where one of YGA’s offices are located. I assemble on my tray a typical Turkish breakfast – eggs, cucumbers, tomatoes, cheese, and simit, a circular bread encrusted with sesame seeds. I pour myself a cup of hot tea and join my team members in the discussion of today’s agenda.

An elaborate traditional Turksih breakfast spread at a café

An elaborate traditional Turkish breakfast spread at a café

Today’s agenda: a Piri tour of Karakoy, a brief 30-minute meeting with the CEO of Turkcell (the largest tech company in Turkey), self-study time for our team to get some work done, and wrap-up with a dinner party hosted by Sezin, a YGA colleague. I am excited to do a little sight-seeing of Istanbul which qualifies as product testing – perks of working with a travel tech startup.

We arrive at the starting point of the Karakoy tour, a beautiful mosque with two minaret towers, and are promptly greeted by Çağlar, one of Piri’s co-founders. We all plug in our earphones and begin following the instructions from the audio tour. The experience is seamless – as I stare up the intricate details on the dome ceiling, I hear about the rich story behind the mosque. The tour concludes with us reaching the harbor with a spectacular view of the glistening Bosphorus river. After snapping some photos, we stop in a café. Over baklava, we provide feedback to Çağlar on our experience with the tour. Eventually, it is time for us to meet with Kaan Terzioğlu, Turkcell’s CEO – we don’t want to be late and Istanbul’s traffic is unpredictable.

IBD Team on the Karakoy Harbor with Çağlar, one of Piri’s co-founders

IBD Team on the Karakoy Harbor with Çağlar, one of Piri’s co-founders

Again with an unobstructed view of the Bosphorus River, I am sitting next to Kaan in a large conference room. My team members and I are presenting our research on the VR industry and getting a rare look at how the CEO of a major tech company conducts himself. Kaan is engaged, nodding, and occasionally interjecting with an insightful comment. After the meeting, we collect our notes and head back to the YGA office.

We settle into an empty conference room and get to work. Daniel Mombiedro, our team lead, starts going through our slide deck and proposing changes to be made. We all offer our thoughts on how to best reflect the new information from today. We are a collaborative team – discovering, discussing, and delivering together. After several hours of tweaking models in Excel and putting together slides, we’ve made good progress. A YGA colleague swings by to offer us a ride to Sezin’s dinner party. We pack up and prepare to sit through more traffic.

Upon arrival at Sezin’s apartment, I kiss cheeks one-by-one with everyone there. As an Asian-American raised in New York, cheek kissing is uncommon. Through these warm embraces, I feel a strong sense of the close-knit family that YGA has formed. Sezin has prepared a bountiful feast with a variety of meze (similar to tapas). With full plates, we sit around the living room and chat with YGA members to learn about what drew them to YGA. I am particularly inspired by Küşat’s story – Küşat, who is visually impaired, is working on the world’s most advanced smart-cane, WeWalk, that detects obstacles above the waist and integrates third-party apps through voice-activation to lessen the everyday challenges of the blind. At the end of the night, my team packs into a van to return to our dormitories – it’s been a long but eventful day and I’m excited about what tomorrow holds.

Dean Rich Lyons, Forever an International Ambassador

Dean Lyons at IBD class

Dean Lyons at IBD class

Dean Rich Lyons is in the last months of his tenure at Berkeley Haas, and last week we were honored to have him address the Full-Time MBA IBD class for the last time. He has been an enthusiastic supporter of international course offerings at Berkeley Haas, as well as an active ambassador for the IBD program. 

Dean Lyons had this to share with IBD:  “I was hired here on the faculty in 1993, in a very different slot. I don’t think it had ever happened before and I don’t think it’s happened since.  They allocated an ”international” slot and my field is international finance and business. So when I got here, it is safe to say that the only course that we would refer to as experiential learning, today, was IBD.  It was an important part of the global footprint of the business school even way back then…It is really the kernel of a starting point to our whole experiential learning curriculum.”

Dean Lyons expressed that his own international experiences were transformative, and formed the basis for why he pursued a Ph.D. in international economics.  He commended our IBD students for their hard work to date and deemed them “worthy ambassadors” of the Berkeley Haas brand. With an eye to the future, Dean Lyons asked current IBD students to think about their work with IBD clients as a path to more opportunities for the next generation of IBD students.  He told us that “when you say Berkeley in Sao Paulo or Shanghai, or wherever you are going, it just has incredible resonance and you’re part of that resonance.” He encouraged our IBD students to revel in the 150 years of Berkeley tradition, and to “keep the global star rising” at Berkeley Haas.

In conclusion, he reminded us all to “do good work.”  

Dean Lyons and IBD Faculty Mentors

Dean Lyons and IBD Faculty Mentors

Dean Lyons has been doing exceptional work for years on behalf of many departments at Berkeley Haas and UC Berkeley.  The faculty, staff, alumni, and students at IBD are grateful to him for keeping the IBD program top of mind when he travels internationally.  Dean Lyons has always been considered an extension of our own team, as well as our best advocate at home and abroad. As a small token of our appreciation, the IBD team presented Dean Lyons with an award that fits the profile of the IBD program as well as the Dean’s love of all things international: a commemorative globe.  We hope that after Dean Lyons returns from his much-deserved sabbatical, he will continue to be an advocate for the IBD program and other course opportunities that offer MBAs transformative international experiences.

The Spring IBD Program is Off and Running….

A lot has happened this past month in the life of the 2018 Spring FTMBA IBD program. On February 1st, we held the first day of Spring IBD class, revealing the names of IBD clients, their projects and country destinations to an excited group of 16 IBD Student Team Leads. The Team Leads then introduced themselves online to their project clients for the first time. Following that, IBD Team Leads and Faculty Mentors collaborated and successfully executed an IBD Team Member draft —  selecting up to four MBA Team Members for each project team.

Team Lead Reveal on Feb 1st

Team Lead Reveal on Feb 1st

This spring we are partnering with 16 client organizations in 12 different countries, spread across four continents.  Six clients from last year’s spring and summer programs, as well as three organizations from past IBD project years, have returned to work with our IBD FTMBAs on a project this spring. Our 16 Team Leads have certainly hit the ground running with their IBD projects, and they are looking forward to the first day of the full IBD class (March 15th), when incoming IBD Team Members officially join their project teams. 

We asked each of our Team Leads and Faculty Mentors to describe their impressions of their IBD projects, the “Big Reveal” of projects to the students, and what excites them about this stage of the IBD program.  Here is what they had to share:

“I am excited about the European expansion plans of Piri. It is such an ambitious and interesting project, that if it is successful it will have a big impact within YGA. So far it has been a great experience getting to know the team and the unique culture of YGA.” Team Lead Daniel Mombiedro

Catherine, Jocelyn, Daniel and Sara

“My Team Leads are in the throes of work planning and are really getting their arms around the client issues and available information. It’s so great to see them taking charge of the client relationship, and bouncing hypotheses off their client teams. I can tell their clients are excited about it, too. Keep up the good work, everyone!” Faculty Mentor Judy Hopelain

“’I’m incredibly excited about both the scope of my project as well as returning to explore Latin America after many years away! Although the amount of work in front of us is daunting, my (TBD) team is amazing and I’m highly confident in our ability to deliver a great set of insights for our client.” Team Lead Colin Dunn

“I only wish I could go on these​ trips with all the students as our clients are doing incredibly important and impactful work in fascinating places.” Faculty Mentor David Evan Harris

Jorge Tellez

Jorge Tellez

“I can’t wait for the Big Reveal tomorrow. I have seen so many IBD students walking around, and I just want to shout with excitement about where they will be going and what cool project they will be on. I’m looking forward to meeting members of my team (some for the first time!) and getting them excited about our work together!” Team Lead

Catherine Soler

“I could not be more excited to be working for Ford in Shanghai this semester. Having accepted an offer to work as a consultant this summer, I’m anxious to begin developing my consulting toolkit during IBD and deliver a great project to our client.  It’s going to be an amazing experience and I’m excited to onboard my team and get things going!” Team Lead James Westhafer

Tech Team Drafting Team Members

Tech Team Drafting Team Members

“I’m very excited about my project, and I’m thrilled to be leading the first IBD team to work with Majid Al Futtaim

James Westhafer

Holding. I am confident that this project will be the beginning of a long and meaningful relationship between Majid Al Futtaim and Berkeley Haas.” Team Lead Jorge Tellez

“Being a Team Lead is a big responsibility, but I’m comfortable with the great support we have from our Faculty Mentors and the executive coaching program.” Team Lead Melea Atkins

Team Lead Reveal

Team Lead Reveal

“Our Team Leads are fantastic: full of enthusiasm and undaunted by somewhat ambiguous and ambitious client project scopes!” Faculty Mentor Whitney Hischier

 

“I’m excited for the opportunity to develop my team leadership style with a group of all-star MBAs. I also can’t wait to develop a team experience that supports all of our professional and personal development.” Team Lead Michelle Boyd

“I’m really looking forward to the Big Reveal and introducing my team to the Seva Foundation project. My team has a strong and diverse set of healthcare experiences, and I can’t wait to see how we can tackle our project together.” Team Lead Jocelyn Brown

Natalie Bauman

Natalie Bauman

“I originally wanted to a be a Team Lead to push myself outside of my comfort zone and gain experience leading peers. Choosing the team and realizing how impressive and awesome my teammates are has made me even more excited/nervous about the opportunity to be a Team Lead!” Team Lead Natalie Bauman

“I’m excited about the project and client! Working with a repeat client sets a high bar, but also makes it a little easier since the client knows what to expect from a project like IBD. This was one of the top projects last year, and I’m happy to have the opportunity to work with this client.” Team Lead Stan Cataldo

“I continue to be impressed by the talent pool at Berkeley Haas.  It really was an embarrassment of riches that we could draw upon for our IBD teams.” Faculty Mentor Frank Schultz

The IBD program is indeed very fortunate to have these talented MBA Team Leads working with our international clients.  We are looking forward to expanding the energy and talent of this group with an additional 64 MBAs, when we welcome them into the IBD fold on March 1st for the “Big Reveal.”

 

 

Hello Liberia! IBD’s Executive Director, Kristi Raube, Takes on a New Adventure

Kristi Teaching

Kristi Teaching

After more than 18 years dedicating herself and her career to academia, teaching, mentoring and guiding graduate students at Berkeley-Haas, IBD Executive Director Kristi Raube and her husband will depart early next year for their newest adventure — moving to Africa.  Kristi has accepted a position as the Peace Corps Country Director for the Republic of Liberia.  Before her Berkeley-Haas career, Kristi was a Peace Corps Volunteer in Zaire (now the Democratic Republic of the Congo) and Togo, where she trained community groups in health and agriculture projects, and coordinated logistics for Peace Corps training and new volunteers.  During her career at Berkeley-Haas, Kristi focused on her passion for healthcare and social impact.  She is now returning full circle with her new position in Liberia.   We sat down recently with Kristi to get a better sense of how she feels about this once in a lifetime opportunity, as well as what she is leaving behind at UC Berkeley and Berkeley-Haas.

Kristi in Zaire during her time in the Peace Corps

Question: What excites you the most about your new position?

Kristi Raube: “There are so many reasons why this position is so exciting.  First, this is an opportunity for me to be closer to the problems that I have been passionate about my entire career.  In many ways, this position will allow me to keep doing the work I have been doing these last 19 years, except now I get to be embedded in the solutions, as I have never had an opportunity to stay longer than a couple weeks.

Rt. Hon. Dr. Ruhukana Rugunda, Prime Minister, Republic of Uganda

Rt. Hon. Dr. Ruhukana Rugunda, Prime Minister, Republic of Uganda

That’s why I really love the Peace Corps approach.  They have 3 goals:  The first is to train the Peace Corps Volunteers to meet the needs of the community.  Second, they want to promote understanding of the United States to the people that Peace Corps volunteers are serving. Finally, they want to promote understanding of the communities where the Peace Corps volunteers serve.  Their method is very grassroots as they become embedded in the communities -they don’t just parachute in to do work and leave.

Second, I will get to continue my work with young people, in fact, many of the volunteers are about the same age as Haas students.  

There have been a lot of challenges in Liberia.  The Civil War ended in 2002 and many years were lost for young adults.  There wasn’t an opportunity to focus on one’s education or professional development.  In this role, I will get the opportunity to work with 50 people on my Liberian staff.  I will get to groom and shape staff and offer them the opportunity to develop themselves in their professional lives.  

I also am very excited about doing something good in the world and perhaps making a small difference. “

Kristi on a recent trip to Tanzania to visit her oldest son, who is volunteering in the Peace Corps

Kristi in Tanzania this Nov. 2017. She was visiting her oldest son, who is volunteering in the Peace Corps.

Question:  What are you the most anxious about?

Kristi Raube:  “My decision is affecting our whole family and in some ways, it is not just me going to Liberia to follow my dream, it’s everyone.  My husband is leaving his job and home to take this leap of faith. He has never been to Sub-Sarah Africa and he is doing this because he believes in me.  It is an amazing thing to have a husband who is willing to do that. Our family will be very far away.  One of our three sons will be finishing college in May and the other just started this year.  They won’t have their “home” to go to while we are away. They will need to travel a long way to see their parents.”

Question:  What will you miss about Berkeley-Haas?

Kristi in Zaire during her time in the Peace Corp

Kristi in Zaire during her time in the Peace Corp

Kristi Raube:  “I have been at Haas for almost 19 years and I am eternally grateful for the trust and support that people have given to me to grow as a leader, manager and as a teacher.  It’s been a journey.  I have embraced the Berkeley Haas Defining Principles to always push myself to be better.

And, it’s all about the people.  I am also going to miss the students.  Every year, you get a new batch, and they are smart, curious, open, inquisitive, enthusiastic and want to make a difference in the world.  What a fantastic environment to be in!   I will miss my faculty colleagues who are always asking interesting questions.  You can go to a million interesting talks and intellectually it is a candy store playground. Last but not least, I will miss my colleagues and staff. I feel really lucky working with this very  committed, wonderful group of people.”

Kristi with the 2016 IBD Team Samai at the IBD Conference

Kristi with the 2016 IBD Team Samai at the IBD Conference

Question:  Will you take any of the Berkeley Haas Defining Principles to your new position?

Kristi Raube: “All Four! This position and work are definitely embodying the “Beyond Yourself” principle, as we are really giving of ourselves through the work.  I think at the very start, personally, I need to focus most  on “Confidence without Attitude.”  I have a lot to learn.  I don’t know that much about the Liberian culture.  I need to be humble in the way I approach my work and so I can bring understanding to the issues and background and the why and how people are.  That links to “Student Always”.  For me, part of this is the challenge and the opportunity to really learn something new and stretch myself.  That is really exciting.  I guess I am also “Questioning the Status Quo” by deciding to move across the world to take this job instead of retiring here at Haas.  In some ways, all the Haas Defining Principles are not that far away from what I will be doing even though it is a different organization and clearly a different setting.  The Defining Principles really resonate with me as they are the way I lead my life.”

Kristi in Tanzania November 2017

Question: Do you know what your position looks like on a daily basis?

Kristi Raube: “I don’t know yet, but I do know who my constituents are!  The first are the 125 Peace Corps Volunteers in Liberia.  They are in every county of the country.  A lot of my work will be understanding the work that they are doing and what are their issues and problems, and where are they having successes.  I am very excited about this part of the job.  I will be responsible for training, safety and enabling them to be able to do good work.

The second group is the Liberian staff.  I have heard over and over that the staff has this amazing energy, optimism, and hard work ethic. I also understand that the Liberian staff need to have the opportunity to grow in their skill sets and education.

Kristi reading a letter from home during her time in Zaire volunteering for the Peace Corps

The third group of constituents are the Government, NGOs, businesses and America Embassy Communities.  I will be the representative and the face of the organization and as we think about where we will put volunteers and what they will be doing, I will need to work with the Minister of Education, Minister of Health and the President of the Country.  I will work with the other NGO’s and the businesses working in Liberia.  As you know from my work with the Berkeley Haas Institute for Business and Social Impact, I am passionate about the role of business and creating social good.  I will look to see if there are interesting opportunities.”

Question: What one thing do you think the individual who will steps into the role of Executive Director at IBD should know?

Kristi Raube:  “When I took over IBD it was all about rebuilding, but now, the Staff, Students, and Faculty components are all there and super strong. There is such great work being done and students are having great experiences.  Does that mean that there is no opportunity for improvements?  No, absolutely not.  The great thing about me leaving is there is an opportunity for someone to come in with fresh eyes and to look at these issues and figure out better ways to do organize IBD.  I feel really happy and proud of the work that we have collectively done and the foundation that has been left behind.”

Kristi and IBD's David Richardson in 2017 with Monica Wiese and Pablo Seminaro Butrich - IBD Alumni '05 and '04

Kristi and IBD’s David Richardson in 2017 with Monica Wiese and Pablo Seminaro Butrich – Alumni ’05 and ’04

End of Interview

The impact Kristi Raube has made on the IBD program is deep and invaluable.  Her passion and dedication to the mission of IBD — helping clients redefine how they do business globally, and providing MBA students with the opportunity to build their international consulting skills — has shown in all of her work.   Over her long career at Berkeley-Haas, Kristi has touched in the most positive of ways the lives of hundreds of students, clients, and colleagues.   As we say goodbye, we have no doubt that Kristi’s new Peace Corps and Liberian colleagues will get to know her as we have and come to appreciate all that she will bring to her new position. Please join us in congratulating Kristi on her new move to Liberia at ibd@haas.berkeley.edu.

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IBD Team Travels to Stockholm to Help Civil Rights Defenders to Implement a New Innovation Program

Written by Carol Macavilca Paredes, Elizabeth Miller, Ingrid Monroy, Beth Williams and Blakey Larsen

Our IBD Project took us to Stockholm to help our client, Civil Right Defenders (CRD), a nonprofit organization devoted to human rights founded in 1982, to implement a new Innovation Program that will foster the development and launch of innovations. We started with one simple question, how can we apply innovation to human rights? Easy to answer, right? To be honest, none of us knew the answer four months ago.

Work hard, travel hard was definitely the motto of our team. We worked 3 weeks in Sweden and visited 2 countries, Finland and Norway.

It was hard work, but we also had a lot of fun in beautiful Stockholm, a city with 14 islands and, in the summer, 18 hours of daylight.

Our first week in the CRD office was a whirlwind: We started by introducing our project to the entire CRD staff, who gave us a warm welcome. In the days that followed, we had a lovely meal at Communications Manager’s house with Swedish pizza…

…and participated in the Stockholm Internet Forum 2017, focused on the Internet Freedom for Global Development, in order to interview innovation experts for our project.

During our second week, the most memorable highlight was to be in the CRD office when it was revealed that the organization had won a court case in which they had been working for four years. Representing 11 of about 4,700 people included in the police registry of Roma population, CRD won the court case against the Swedish state in the Svea Court of Appeal. The state was found guilty of ethnic registration and discrimination and was ordered to pay 30,000 SEK in damages to each of the 11 Roma plaintiffs. We were moved by the words of Robert Hardh, Executive Director of CRD to all the staff the day they received the news, that these are the days they live for.

Also, we had an unexpected but happy news for us: two and a half days of holidays. We decided to visit the IBD Finland team in Helsinki. At the recommendation of our client, we went to Finland by boat. The ferry ride was 15 hours of fun!

We also went to Bergen, during that holiday. We took a full day tour to see some of Norway’s most beautiful fjord scenery. We experienced the scenic Bergen Railway, the breathtaking Flåm Railway, and the narrow and dramatic UNESCO-protected Nærøyfjord.

Our team was surprised to experience a uniquely Swedish challenge: doing laundry. In Stockholm apartments, washers and dryers must be booked weeks ahead of time in order to wash your clothes. With limited options, our team had to cancel plans one evening to get our laundry done. The team at CRD said we were real Swedes now!

One fun fact is that in Sweden, purchasing alcoholic beverages isn’t a simple matter. There are no privately owned liquor stores nor do grocery stores sell wine or any liquor. Sweden has a state-run chain of liquor stores called Systembolaget, the only retail stores allowed to sell alcohol. Problems arise due to their opening hours (especially for unaware visitors like us). The stores generally close at 6pm on weekdays, at 3pm on Saturdays and all Systembolaget are closed, without exceptions, on Sundays and holidays! So you need to keep this in mind and don’t wait (like us) until 2:50 pm on Saturday to run to the store.

Last week. We had our first fika in the office and our final presentation. Fika is a tradition in Sweden, is the moment that you take a break, often with a cup of coffee, but alternatively with tea, and find a baked good to pair with it.

Que Alegre! Updates from Guatemala City

Written by Peter Wasserman, Ian Collazo, Kevin Schuster, Michelle Hernandez and Rachel Garrison

FTMBA students Peter Wasserman, Ian Collazo, Kevin Schuster, Michelle Hernandez and Rachel Garrison traveled to Guatemala City during May 2017 to work with the fourth-largest, family-owned, home goods, hardware, toy, and baby retailer in Guate mala: Cemaco.

Guatemala City

Our team arrived in Guatemala City during an exciting time for retail. Last year, the retail industry grew 13%, with growth driven by middle/high-end of the market in Guatemala City. Our client Cemaco benefited from these demographic trends, increasing revenue despite growing competition, doubling the number of stores, and receiving recognition as one of Guatemala’s most recognized brands.

Cemaco came to IBD looking for big ideas to meet aggressive revenue and profitability goals.  Among the five pillars for growth highlighted in the 2020 vision, our team was tasked to develop strategy and implementation roadmap to become the dominant e-commerce retail player in Guatemala.

The Initial Research

E-commerce is nascent but growing in Guatemala City. In 2016, e-commerce grew by 20%, mainly used by the young, urban, upper class.  Cemaco launched their beta e-commerce site in April of this year, allowing us to work in parallel with the team and project.

Prior to arriving in Guatemala City, our team conducted secondary research on the industry, competition, company, and customers to make the most of our time in-country. We sent a survey to 600 active and 250 lapsed Cemaco customers and received 80% response rate. This amazing level of loyalty and commitment from the customer base was incredible – we were excited to meet the team and customers during the coming weeks!

Arrival in Guatemala City

Arriving on Saturday, May 13th, we were greeted by the Cemaco team for a tour of the city.  We stopped by a local market, picked up groceries, and of course visited a Cemaco store.

First Days at the Office

Our day of arrival presentation gave us helpful feedback to move forward with our proposal. Meeting with the team, we felt incredibly welcome. Not to mention, it was Peter’s birthday! The team took us out to lunch and we celebrated over cake!

Learning about the market

To learn about the market, we focused our time visiting Cemaco and competitor stores, going to the warehouse to see the e-commerce logistics firsthand (and ride a forklift together!), and conducting in person interviews at Cemaco stores. These experiences helped us understand

  • What obstacles/profitability challenges Cemaco will face: Labor is very cheap in Guatemala. From a logistics perspective, Cemaco has been very flexible and fast, figuring out how to package and deliver e-commerce orders in 1-2 days
  • How Cemaco sets itself apart from the competition: Cemaco is a customer first company that puts its stores at the center of its experience. Cemaco stores are welcoming, bright, and customers enjoy spending time browsing the wide variety of products
  • Why customers love Cemaco: As an established, family owned company with Guatemalan roots, customers are extremely loyal. They feel that they can find everything they need for their homes at Cemaco, and expect to find high-quality products.

Weekend trips 

As our classmates pointed out to us, our team didn’t just work…our client Cemaco planned amazing weekend trips for us. First, we went to Lake Atitlan, where we enjoyed an amazing view of the lake, mountains, and volcanoes went on a nature hike with swinging bridges and saw ancient Mayan ruins.

On our second weekend, we hiked the Pacaya volcano where we roasted marshmallows on top and visited the beautiful, historic Antigua.  Walking down the cobbled roads, we took in the architecture and culture of the city – from carrot ice cream to a speakeasy bar called “No Se,” we tried to find all the hidden gems that Antigua had to offer.

Final Presentation

Back at work, in our final presentation, we recommended that Cemaco prioritize its growing B2B business through an e-commerce platform, and developed a customer-first omnichannel experience plan for both existing and new customers. We were especially excited about our plan to partner with apartment buildings in the nearby Zone 4, known as the “Silicon Valley of Guatemala City,” where first time renters were moving out of their parents’ home before getting married. The team took us out to drinks to celebrate!

In Conclusion

Guatemala is an amazing country and the people are incredibly warm and welcoming. We were so impressed by the culture that Cemaco has created and kept strong over the past 40 years, encouraging their employees to move across functions, pursue continuing education, push for corporate social responsibility, and experiment with new business strategies. We are excited to see what’s next for Cemaco!

Phnomenal Times

Written by Sushant Barave, William Conry, Daniel Conti and Joe Layton

For our IBD project, we’re working with Cambodia’s first and only rum distillery, Samai, based in Phnom Penh. Our team is partnering with Samai’s founders, Antonio and Daniel, on expansion strategy, new market pricing, operational improvement and accounting guidance.

Prior to arriving in Phnom Penh we had been corresponding with Samai to finalize the scope of the project and complete as much pre-work as possible. While our team was productive across those six weeks, it was remarkable how much more effective we became on location with the client. For instance, we had an idea of what the rum production process looked like, however being able to visualize the steps enhanced our understanding to the level required to make recommendations.  Additionally, speaking face to face with Daniel, Antonio and Champich, the master distiller, we were able to have more insightful conversations and gain a better feel for the business and its needs.

Dan and Sushant review the production steps with Daniel in order to calculate COGS

Dan and Sushant review the production steps with Daniel in order to calculate COGS

Another byproduct of live meetings is shifting priorities. While the project work streams had been determined in advance of our arrival, it became clear our first-day additional challenges that require support will surface. Our team recognized the importance of prioritization as a guiding principle – we need to invest our time and resources into the projects that are most vital to Samai and also ensure our deliverables are actionable.

 

Cocktail Competition

Samai’s distillery is open to the public on Thursday nights, when it serves up Samai rum-based cocktails to a lively, mostly expat, clientele. During our required rum tasting our first day on the job I suggested –  somewhat jokingly –  that we have a competition on Thursday to determine which Haas team member can create the best cocktail. Antonio sounded intrigued and within a day we had teams decided, menus set, ingredients purchased and a professional flyer posted on social media. That escalated quickly!

Dan and I settled on a variation of a Dark and Stormy entitled Ann’s Arbor, an homage to our undergraduate institution. Leveraging Joe’s advanced rum knowledge, he and Sushant crafted a more complex, boozy concoction, a Queens Park Swizzle.

We met at the distillery early to pour practice drinks and tweak the recipes until we had it right. This was not just a fun experiment; patrons would be paying for these cocktails! Once we had the proportions, preparations, and presentations down, it was game time.

It could have been the Berkeley-Haas name on the flyer, perhaps it was the sophisticated drink selection or maybe it was our rugged good looks and charm behind the back bar, but the orders flowed in like Trump tweets after a New York Times bombshell report.

Bill and Joe try to keep up with demand behind the bar

Bill and Joe try to keep up with demand behind the bar

At a few points we couldn’t keep up with the demand – we were forced to act like seasoned bartenders who knew how to accommodate a packed bar.

For the competition piece, believe it or not, according to the official tally the contest ended in a tie! The Ann’s Arbor team will point out that our drink had a higher volume of orders, which should be the tie breaker. The Queen Park Swizzle duo will remind us that more orders led to more misinformed votes from those who only sampled one beverage.

Regardless of who deserves the crown, overall the cocktail competition was a win. We learned useful skills that aren’t often taught in the classroom, had fun, brought in incremental sales for Samai and met some interesting people.

After shaking and stirring as celebrity bartenders for the night, it was back to our real lives Excel modeling and PowerPoint-ing as consultants at the Samai office the next morning. It was fun while it lasted, but there’s still work to do!

Back to work

Back to work

Berkeley Haas IBD 2017 – Aramis Menswear, Sao Paulo, Brazil

Written by Diane Chiang, Barun Mazumdar, Abhishek Mishra, Kalyan Pentapalli and Priya Vijayakumar

Weekend before in-country: Foz de Iguaçu

Five happy and excited Cal bears arrived at the Iguaçu airport on late Friday evening after spending almost a day in air and in connecting airports. We checked in at the beautiful Belmond hotel (which overlooks a small portion of the falls) and had our introduction to authentic Brazilian cuisine and Caipirinhas. It was love at first sight! The Iguaçu falls were absolutely breathtaking – on Saturday, we took a short walk along the waterfall trail and a boat ride on the Iguaçu River before flying to Sao Paulo.

The beauty and grandeur of the waterfalls made this short detour to Iguaçu totally worthwhile.

We arrived at Sao Paulo (SP) on Saturday evening and to kick off our 2-week stay at SP, we went to the acclaimed chef Alex Atala’s restaurant – D.O.M for an amazing fine dining experience. We spent the rest of the weekend exploring Sao Paulo and fine-tuning our Day of Arrival presentation.

First Week at the client site in Sao Paulo

We had an early start on our first day at Aramis’ office – Fabio Davidovici and Luan Silva with whom we had been collaborating since the start of our project greeted us. We presented our “Day of Arrival” presentation to Richard Stad (CEO) and Fabio. It was a very interactive session peppered with questions and interesting discussions around retail trends, brands, and competition.

Because of the high level of engagement, our meeting that was initially scheduled for an hour ran for over two hours. Richard appreciated the groundwork we had done while at Berkeley, it was also a great opportunity for us to learn more about the company and its challenges directly from the CEO. At the end of the first day, Fabio gave us a tour of one of the stores to round out the day.

On Tuesday, we spent the entire day visiting Aramis’ stores at various malls in Sao Paulo. This was an amazing way for us to get to better understand their products, store layouts, and store employees. We interviewed many store managers and sales people to understand the challenges and processes within the stores. We also visited many of Aramis’ competitor’s stores. We shared our initial feedback, observations, and ideas with Fabio, many of them centered on visual merchandising in the store.

Throughout the course of the week, we met with directors and managers across different functions – Marketing, CRM, Inventory planning, Warehousing, E-Commerce, Store Supervisors, Retail, HR and Customer Service. We also got a chance to have lunch on one of the days with the Founder, Henri Stad. Although we experienced a language barrier, Fabio attended all the meetings with us and helped with translation and provided more context.

We also scheduled meetings with stakeholders outside Aramis. We had a very insightful discussion with Fabio Matsui from Cypress Capital (HAAS ‘03) where he walked us through the Brazilian apparel retail industry and the various participants.

We also met with Daniel Maladrin (HAAS ‘05) from 2BCapital/Bradesco – the PE firm that invested in Aramis few years ago. Daniel introduced us to Leonardo Santos from Semantix, which was another company that the PE firm had invested in. We invited Fabio to join us for our meeting with Leo, where he walked us through the omni-channel strategy he had implemented at an American retailer and the challenges he faced launching in Brazil. We identified many synergies between Aramis’ omni channel implementation and the current work that Semantix is doing, and the two companies plan to start some initial discussions to collaborate.

By the end of week one, we learnt a lot about the Brazilian people – their food, culture, and working styles.  Fabio spent a generous amount of time to ensure we were comfortable, got enough face time with Aramis employees and explored Sao Paulo the way locals do.

 

Splendid Salvador and Refreshing Recife

We took a late flight on Friday to Salvador to experience the northeastern part of Brazil. We spent Saturday at Salvador exploring the churches, beaches and the colorful Pelorinho neighborhood. The highlight of the day was the amazing Bahian cuisine we had at Pariso Tropical. This restaurant won our top vote among twenty other strong contenders for the best food of our entire trip! Later that night, we flew to Recife and spent our Sunday exploring Recife and nearby Olinda. We returned to Sao Paulo on Sunday night.

Monday started with a series of previously scheduled meetings.

Talia from Visual Merchandising was the first meeting; she travels around the country for store openings and renovations. She has been re-working the store layouts to make them look fresh and cater to younger demographic. The major challenge she faces is convincing the store managers that the new layouts will lead to increased sales. We then met with Felipe from Store Sales Management who manages all store managers across the country and was able to share how sales strategy has changed over the years and lately with the advent of new POS technology.

 

At the end of each day, we debriefed and communicated our findings till date and next steps with Fabio. We had dinner with Fabio and his wife Fernanda, who took us out to Don Veridiana, which many locals claim to have better pizza than in Italy.

On Tuesday, the team interviewed Mariana, Director of Product, the final scheduled interview and learnt more about how Aramis designs and sources its products. With interviews now over, we focused on consolidating our findings and clarifying any remaining questions we had. After a full day working session, the team agreed to expand the scope beyond assortment planning and omni-channel to include other functional areas and do a 360 analysis.

On Wednesday, the team marched towards the converge phase and began to build on the final business plan to the client. We separated our recommendations into multiple functions including: Inventory Planning (Assortment and Replenishment), Customer Relationship management (CRM), Customer Service, Data/IT Integration, Store Experience, Multi-channel, and Internal Communication. Throughout the day, we had multiple calls for clarifications, and by the end of the day, we had an initial draft that we shared with Fabio before we headed out for some excitements! In the evening, we went to watch football match between two bitter rivals: Palmeras and Colinhas, accompanied by Fabio and Luan.

Thursday being the final day, the team had an early start. We received feedback from Fabio on the initial draft, and decided to move forward with additional deep dive into assortment models. We had dinner at the CEO Richard’s house, along with his wife and son. We learned about Richard’s travel experiences, and discussed his vision about emerging technologies in retail. After dinner, the team headed back to the hotel for the final home stretch of our business plan and wrapped up around 4am.

Friday, the last day at Aramis, was quite a bittersweet experience. We started the day with our presentation with Richard (CEO), Fabio and other executives. Richard showed strong interest and agreed with most of our findings and recommendations. He showed special interests in the assortment models that we recommended and believed it could be quickly implemented. Richard appreciated the fact that we had dug deep into the entire organization, and that we understood the sentiment and culture of Aramis in such a short timeframe. Though rewarding and relieved, it was quite a bittersweet moment when we finally had to say good bye to everyone at Aramis.

Brazil Finale

For the final weekend in Brazil, we headed to Rio de Janeiro. Over the next two days, we experienced the landmarks, nightlife, shopping, and cuisine. The experience of the IBD program has been beyond our expectations and cannot be expressed in words. We appreciated the opportunity to work with Aramis while experiencing the incredible country of Brazil. The five of us also built such strong bonds during the trip that we know we can rely on each other.