The Spring IBD Program is Off and Running….

A lot has happened this past month in the life of the 2018 Spring FTMBA IBD program. On February 1st, we held the first day of Spring IBD class, revealing the names of IBD clients, their projects and country destinations to an excited group of 16 IBD Student Team Leads. The Team Leads then introduced themselves online to their project clients for the first time. Following that, IBD Team Leads and Faculty Mentors collaborated and successfully executed an IBD Team Member draft —  selecting up to four MBA Team Members for each project team.

Team Lead Reveal on Feb 1st

Team Lead Reveal on Feb 1st

This spring we are partnering with 16 client organizations in 12 different countries, spread across four continents.  Six clients from last year’s spring and summer programs, as well as three organizations from past IBD project years, have returned to work with our IBD FTMBAs on a project this spring. Our 16 Team Leads have certainly hit the ground running with their IBD projects, and they are looking forward to the first day of the full IBD class (March 15th), when incoming IBD Team Members officially join their project teams. 

We asked each of our Team Leads and Faculty Mentors to describe their impressions of their IBD projects, the “Big Reveal” of projects to the students, and what excites them about this stage of the IBD program.  Here is what they had to share:

“I am excited about the European expansion plans of Piri. It is such an ambitious and interesting project, that if it is successful it will have a big impact within YGA. So far it has been a great experience getting to know the team and the unique culture of YGA.” Team Lead Daniel Mombiedro

Catherine, Jocelyn, Daniel and Sara

“My Team Leads are in the throes of work planning and are really getting their arms around the client issues and available information. It’s so great to see them taking charge of the client relationship, and bouncing hypotheses off their client teams. I can tell their clients are excited about it, too. Keep up the good work, everyone!” Faculty Mentor Judy Hopelain

“’I’m incredibly excited about both the scope of my project as well as returning to explore Latin America after many years away! Although the amount of work in front of us is daunting, my (TBD) team is amazing and I’m highly confident in our ability to deliver a great set of insights for our client.” Team Lead Colin Dunn

“I only wish I could go on these​ trips with all the students as our clients are doing incredibly important and impactful work in fascinating places.” Faculty Mentor David Evan Harris

Jorge Tellez

Jorge Tellez

“I can’t wait for the Big Reveal tomorrow. I have seen so many IBD students walking around, and I just want to shout with excitement about where they will be going and what cool project they will be on. I’m looking forward to meeting members of my team (some for the first time!) and getting them excited about our work together!” Team Lead

Catherine Soler

“I could not be more excited to be working for Ford in Shanghai this semester. Having accepted an offer to work as a consultant this summer, I’m anxious to begin developing my consulting toolkit during IBD and deliver a great project to our client.  It’s going to be an amazing experience and I’m excited to onboard my team and get things going!” Team Lead James Westhafer

Tech Team Drafting Team Members

Tech Team Drafting Team Members

“I’m very excited about my project, and I’m thrilled to be leading the first IBD team to work with Majid Al Futtaim

James Westhafer

Holding. I am confident that this project will be the beginning of a long and meaningful relationship between Majid Al Futtaim and Berkeley Haas.” Team Lead Jorge Tellez

“Being a Team Lead is a big responsibility, but I’m comfortable with the great support we have from our Faculty Mentors and the executive coaching program.” Team Lead Melea Atkins

Team Lead Reveal

Team Lead Reveal

“Our Team Leads are fantastic: full of enthusiasm and undaunted by somewhat ambiguous and ambitious client project scopes!” Faculty Mentor Whitney Hischier

 

“I’m excited for the opportunity to develop my team leadership style with a group of all-star MBAs. I also can’t wait to develop a team experience that supports all of our professional and personal development.” Team Lead Michelle Boyd

“I’m really looking forward to the Big Reveal and introducing my team to the Seva Foundation project. My team has a strong and diverse set of healthcare experiences, and I can’t wait to see how we can tackle our project together.” Team Lead Jocelyn Brown

Natalie Bauman

Natalie Bauman

“I originally wanted to a be a Team Lead to push myself outside of my comfort zone and gain experience leading peers. Choosing the team and realizing how impressive and awesome my teammates are has made me even more excited/nervous about the opportunity to be a Team Lead!” Team Lead Natalie Bauman

“I’m excited about the project and client! Working with a repeat client sets a high bar, but also makes it a little easier since the client knows what to expect from a project like IBD. This was one of the top projects last year, and I’m happy to have the opportunity to work with this client.” Team Lead Stan Cataldo

“I continue to be impressed by the talent pool at Berkeley Haas.  It really was an embarrassment of riches that we could draw upon for our IBD teams.” Faculty Mentor Frank Schultz

The IBD program is indeed very fortunate to have these talented MBA Team Leads working with our international clients.  We are looking forward to expanding the energy and talent of this group with an additional 64 MBAs, when we welcome them into the IBD fold on March 1st for the “Big Reveal.”

 

 

Kristi Raube, Former IBD Executive Director, Made An Impact At Berkeley Haas and Beyond

Kristi Raube speaking at the annual IBD Conference

Kristi Raube speaking at the annual IBD Conference

It has now been a month since former IBD Executive Director, Kristi Raube, left for her new position as the Peace Corps Country Director in Liberia, West Africa.  During her 19 years at UC Berkeley, Kristi took on a variety of roles at Berkeley Haas and across the UC campus.  She left behind a legacy of hard work, dedication, passionate enthusiasm, and the ability to manage efficiently the different priorities and moving parts of our institution.  Kristi accomplished all this while traveling the world, looking for ways that Berkeley Haas could make an impact globally.  In the wake of her departure, we in the IBD team want to offer a tribute to Kristi’s distinguished career by highlighting comments made recently by IBD clients, colleagues and students.  

Peace Corps - Liberia Facebook Page post about Kristi Raube

During her tenure as Executive Director, Kristi rebuilt IBD to become the cornerstone experiential learning program it is today.  She aligned the course to highlight real-world strategic problems and their solutions, providing MBAs with the opportunity to learn consulting tools and skill sets while working overseas.  “She added structure and accountability to the program, which benefited both the students and the clients,” said David Richardson, now the Interim Executive Director for IBD.  2017 IBD Team Lead Carolyn Chuong (MBA ‘18) spoke of Kristi as “a fantastic mentor throughout the engagement with Makerere University (a 2017 IBD Client).  One thing I really admire about Kristi is her ability to find the balance between providing guidance to students and being hands-off. She was clearly invested in helping our client succeed, but she also wanted our team to truly own the client relationship and project scope. As the Team Lead, I felt like I had her full trust and support.”

2017 Team YGA

2017 Team YGA

Kristi firmly believed that regardless of their career path, MBAs needed to experience working across different cultures–something that would prepare them better for developments in their personal and professional lives.  Former Berkeley Haas Dean and current Faculty Director for the Institute for Business and Social Impact (IBSI), Laura Tyson said of Kristi, “I am in awe of your energy and leadership on behalf of the Haas community.  Also awed by your intrepid travel–a true road warrior on behalf of IBSI and the IBD course that you nurtured over many years. You literally went to the ends of the earth to find challenging and transformative projects for several generations of Haas students. You have changed their lives forever in meaningful ways.”  2017 IBD student Mark Angel (MBA ‘18) is one of many who agreed with this sentiment in writing that Kristi “helped shaped one of the most formidable experiences I had at Haas.”

Kristi has provided mentorship and coaching to countless students through the years.  Sarah Evans (MBA ‘18), IBD Team

Dean Lyons and Kristi Raube at the IBD Conference

Dean Lyons and Kristi Raube at the IBD Conference

Lead for the Seva Foundation, was one of many students to benefit from Kristi’s mentorship.  She said that it “was absolutely instrumental to my positive IBD experience and frankly my positive experience at Haas. As a woman interested in global health, it was amazing to have a female mentor who has had such success in that particular field. Kristi was always happy to give me frank advice on everything from career choices to client management. I feel lucky to have worked with her. “

Kristi advocated for multiple ways that MBA students could experience international experiences at Berkeley Haas, expanding the scope of our school’s global reach.  Dean Rich Lyons praised Kristi for “carrying the global banner,” during a speech he gave recently in Kristi’s honor.  In talking about Kristi, he added, “your commitment to everything international is authentic and powerful.  We’ve learned from you and we’re going to continue to advance our international and global offerings.“

Kristi Raube and David Richardson in Bogota with Berkeley Haas Alumni

Kristi Raube and David Richardson in Bogota with Berkeley Haas Alumni

Kristi’s influence also went far beyond the walls of Berkeley Haas.  Heidi Chase, Director of Innovation & Sight for the Seva Foundation, has been a long time client of IBD.  Heidi said on behalf of Seva that, “Kristi has been an inspiration to many Seva staff and international partners dating back to the decade before her appointment with IBD.  Kristi’s excellence in strategic thinking, training, and building teams have benefited sight programs in Asia, Africa, and Latin America.  The legacy of Kristi’s service with Seva will live on through sustainable eye care services for years to come.”

Laura Stachel, MD, Kristi’s former MPH student at UC Berkeley School of Public Health and now Co-Founder and Executive Director of the international nonprofit We Care Solar, would often turn to Kristi for mentorship.  Ultimately, she asked Kristi to join her organization’s board of directors.   Stachel said that in “addition to everything Kristi did here (at Haas), she has been an amazing board member for our nonprofit and brought so much of her passion and insight.  She also enabled us to connect with IBD projects for two years in Uganda and the Philippines.  These projects strengthened our organization tremendously.” 

Kristi visiting PHI clinic in Kampala for her own research, she was delighted to find a We Care Solar Solar Suitcases brightening up the delivery room!

Kristi visiting PHI clinic in Kampala for her own research, she was delighted to find a We Care Solar Solar Suitcases brightening up the delivery room!

Kristi meeting with YGA in Istanbul

Kristi meeting with YGA in Istanbul

The IBD program, together with Kristi’s partnership, has left lasting impressions on many of our clients.  In the spring 2017 IBD course, Young Guru Academy (YGA) collaborated carefully with Kristi to ensure that an IBD student team could work safely for three weeks in Istanbul and areas nearby in Turkey. YGA’s Director of International Affairs, Sezin Aydın, expressed gratitude to Kristi for “being wholeheartedly courageous and hopeful” throughout the long process of making this project in Turkey a reality.  “The value of having such a trusting relationship with your partner is priceless,” said Sezin of her experience of working with Kristi and the IBD program.   

Kristi Raube and Laura Tyson

Kristi Raube and Laura Tyson

Partnerships, leadership, mentorship, and friendship: all these are part of the legacy that Kristi leaves behind.  Since 2010, Berkeley Haas Instructor Frank Schultz has been a part of the IBD program as a Faculty Mentor.  Now, in the wake of Kristi’s departure, he has been tasked to take on the role of IBD Faculty Director.  When asked to share his feelings about her leaving, Frank wrote that ”Kristi was an inspiring colleague, mentor and friend to me during my entire career at Haas.  I feel honored that I will be taking on her role as Faculty Director of IBD.  I always tell my Leadership students that one of the biggest compliments you can pay to a leader is that you will not miss them when they are gone.  Outstanding leaders set their organizations up to succeed well after they are gone.  This is so true of Kristi – IBD is amazingly well positioned for the future.  I realize though I have been terribly wrong in my aseptic statement about not missing leaders when they are gone.  On a personal level, Kristi will be deeply missed by me and all of her colleagues here at Haas.”    

IBD Faculty Mentors

IBD Faculty Mentors

Team Makerere 2017

Team Makerere 2017

In summary, we learned through these interviews and conversations that IBD was just one of the many programs at Berkeley Haas that benefited from Kristi’s leadership and inspired work.  Because of Kristi and the outstanding legacy she left behind, IBD is now ready to launch another inspiring year of connecting MBA students with international consulting challenges.   And yes, Frank Schultz was right: we already miss Kristi here at Berkeley Haas.

IBD Welcomes New Faculty Mentor David Evan Harris to the Spring 2018 IBD Program

David at the Berkeley Art Museum and Pacific Film Archive exhibit of the Global Lives Project (2017)

David at the Berkeley Art Museum and Pacific Film Archive exhibit of the Global Lives Project (2017)

This year we are thrilled to welcome David Evan Harris as the newest member of our Spring IBD Program Faculty Mentor team.  We are excited to see David join the IBD family, where he can share his international work experience and passion for social impact.  His extensive background and skills will have a positive effect on both our IBD students and our project clients.

David’s interest in international work started when he was an undergraduate at UC Berkeley, and it has continued to drive his career ever since.  Two years after graduating from Cal, while living in Brazil, David founded a nonprofit called the Global Lives Project—a video library of life experience around the world, produced by thousands of collaborating filmmakers, photographers, and translators.  The Global Lives Project was designed to spark conversations about race, religion, diversity, gender, and class. In a recent article written by UC Berkeley’s Kathleen MacLay, David shared that “Global Lives challenges audiences to reflect deeply about their place in the world and the moral and ethical responsibilities that come with that.”  (To read more from MacLay’s article, click here).  David’s work with Global Lives Project called on him to make presentations to audiences at the Smithsonian, Harvard, and United Nations University, among other institutions.  He has been supported in his work by groups including the National Endowment for the Arts, Rockefeller Foundation, Hewlett Foundation, the Goldman Fund and more.

David also serves as Research Director at the Institute for the Future (IFTF), where he leads research on the future of philanthropy, media, governance and social movements.  Building on this research, he has served as an advisor and consultant to dozens of foundations, government agencies, and corporations.  His writings have been published by the BBC, The Guardian, Focus on the Global South, Hivos, Alternet and Grist, and his work has been translated into dozens of languages.

David hard at work at the Institute for the Future with his coworker Sara Skvirsky and IFTF Fellows Lance Coleman and Milicent Johnson (2016)

David hard at work at the Institute for the Future with his coworker Sara Skvirsky and IFTF Fellows Lance Coleman and Milicent Johnson (2016)

In 2015, David returned to UC Berkeley and added Chancellor’s Public Scholar and Berkeley Haas Lecturer to his long list of professional roles.  We recently interviewed David to ask more about his background and what he hopes to bring to the IBD program.  

Question: What brought you to Haas?

David Evan Harris: “Whitney Hischier (current Berkeley Haas Lecturer, IBD Faculty Mentor and Faculty Director at Berkeley Executive Education) brought a couple of groups of international executive education students to IFTF in Palo Alto.  After two of those sessions, Whitney and I had a conversation about teaching a class at Haas in scenario planning and that was my first course at Haas; Scenario Planning and the Futures Thinking.  I still teach that course -which is an Evening Weekend course for MBAs.  I also teach two classes in the undergrad program; Social Movements and Social Media and Civic Technology.  Civic Technology is a freshman and sophomore seminar so I get to work with the freshest minds on campus.  I am excited to add IBD as my fourth class.”

Question:  Tell us about your career and how it relates to your business experience?

David Evan Harris: “I started a nonprofit organization which is the Global Lives Project.  It is a unique nonprofit in that, it has no employees but thousands of volunteers all over the world.  Those volunteers have produced over 500 hours of footage of 20 different people from 17 countries for 24 hours straight.  It is on exhibit right now at various Museums around Berkeley (click here for the schedule) and will be on display at Chou Hall in the spring.  The project has a big part of my life for 14 years which makes me a strange kind of entrepreneur, a nonprofit founder and a founder of a network organization.  I have also been very lucky to work with IFTF and had the opportunity to work with a lot of very large institutions, helping them do strategic planning and think about how they can be responsible players in shaping the long-term future of the world.”

Question:  How are you feeling about being a part of the IBD Program?

David with his advisor, Professor Sedi Hirano, just after completing the defense of his master's thesis at the University of São Paulo. (2008)

David with his advisor, Professor Sedi Hirano, just after completing the defense of his master’s thesis at the University of São Paulo. (2008)

David Evan Harris: I am really excited about joining the IBD program as I have been hearing great things about it from people at Haas for years now. I am also excited to be working with this team, especially with Whitney, as she was one of the first contacts I had here at Haas.  I am also very excited about the way that IBD fits into the work I have been doing with public sector and nonprofit organizations. After I graduated from Berkeley as an undergrad, where I studied Political Economy of Development and Environment, which was the focus of my major in the Interdisciplinary Studies Program, I lived in Brazil for three years.  I studied sociology at the University of São Paulo.  As an undergrad, I also studied abroad on the International Honors Program in five different countries; Tanzania, India, the Philippines, Mexico and the U.K.  I have also been very lucky through my work with the Global Lives Project and IFTF to travel to and do work in dozens of countries all over the world.  The idea of being part of this international program within Haas is really thrilling for me, especially because study abroad and international work has had such an immense influence on making me the person I am today.”

Question: Are there any specific learnings or skill sets that you bring to the program that you want MBA to take full advantage of?

David Evan Harris: “Yes, absolutely, as a student from an American university, it is very important when you work internationally that you bring a lot of humility to that work.  It is essential that you acknowledge that even though your clients are hiring you because they see you as bringing cutting-edge knowledge and experience to the work, you really need to listen very carefully and do everything you possibly can to understand the culture where you are working.  You must also understand that, as a visitor, you can’t truly understand the culture where you are working, and you must be there as a supporter and not an authoritarian consultant who acts like they know everything. That is one thing I want to bring to the program.  I also have a lot of experience working with NGOs, nonprofit organizations and with public-sector groups in other parts of the world. I am excited to work with students who are interested in working with those types of organizations. I hope to develop their skills in offering business expertise, which is very, very, much needed in those sectors, and in a way that is aligned with the public-minded missions of people and institutions doing that work.”

Question: How do you find time for everything you do?

David Evan Harris: “Over the years I have managed to juggle a lot of different relationships with different institutions.  I have different techniques but the key thing is to be part of great institutions that have really valued the work that I do and made it possible to be involved with them in ways that fit into my jigsaw puzzle of a schedule.”  

Question: Do you have time to do anything that is not work-related?  

David Evan Harris: “Most of the time when I have free time, I tend to spend it with my twin seventeen-month-old children. They are a joy and educational opportunity for me.  That takes up most of my non- working time and I also enjoy getting some sleep when I can. I also try to make time to do the other things.  I love to hike and sometimes I take my kids along in our off-road stroller. You might also hear me zipping up to campus on my electric bicycle, which is a form of transportation and also a form of recreation and exercise.”

Question: Where is your favorite place to visit in the world?

David Evan Harris: “I have a long-standing special relationship with Brazil. It is such a big country that every time I go there, I see new and learn new things.  After living there for three years, Brazil became a part of me and part of my identity.  Whenever I have a chance or the option of where I want to go, I go back to Brazil.”

Question: Is there a place you would like to visit in the world that you haven’t been to yet?

David Evan Harris: “I have been trying to get to Cuba.  I am fascinated by Cuba, Cuban culture, economy, politics and I am very interested in going at some point.”   

Question:  Do you have a defining principle that you are working on right now and plan to apply to your role at IBD?

David Evan Harris:  “Beyond Yourself” is definitely my favorite defining principle. In my teaching work at Berkeley Haas, I constantly strive to surface the ways in which movements for social change are so deeply enmeshed in economic relationships and business challenges. Non-profit organizations that have sprung up parallel to grassroots movements like #MeToo and #BlackLivesMatter are critically important to understand as management challenges. Fundraising is almost always a struggle for these organizations, as are management and measurement of outcomes. The specifics of these challenges are often distinct from those faced by for-profit companies and merit systematic study, analysis and engagement from faculty and students at Haas. In my work this semester with IBD, coaching teams working with non-profit and for-benefit corporations, I intend to bring the “Beyond Yourself” ethos together with rigorous applied scholarship and consulting. I hope that this experience will fit into a lifelong engagement on the part of my students with the businesses—both non-profit, for-profit, and the many shades of gray emerging in-between—that are guided not by the pursuit of self-enrichment of their own leaders, but on the world beyond.”

This concludes our interview with our newest IBD Faculty Mentor, David Evan Harris.  Thank you, David, for going “Beyond Yourself” in all the work you do at the IFTF, at the Global Lives Project, and at Berkeley Haas.  We look forward to the impact you will make on the Spring 2018 IBD program over the course of the next few months.

Hello Liberia! IBD’s Executive Director, Kristi Raube, Takes on a New Adventure

Kristi Teaching

Kristi Teaching

After more than 18 years dedicating herself and her career to academia, teaching, mentoring and guiding graduate students at Berkeley-Haas, IBD Executive Director Kristi Raube and her husband will depart early next year for their newest adventure — moving to Africa.  Kristi has accepted a position as the Peace Corps Country Director for the Republic of Liberia.  Before her Berkeley-Haas career, Kristi was a Peace Corps Volunteer in Zaire (now the Democratic Republic of the Congo) and Togo, where she trained community groups in health and agriculture projects, and coordinated logistics for Peace Corps training and new volunteers.  During her career at Berkeley-Haas, Kristi focused on her passion for healthcare and social impact.  She is now returning full circle with her new position in Liberia.   We sat down recently with Kristi to get a better sense of how she feels about this once in a lifetime opportunity, as well as what she is leaving behind at UC Berkeley and Berkeley-Haas.

Kristi in Zaire during her time in the Peace Corps

Question: What excites you the most about your new position?

Kristi Raube: “There are so many reasons why this position is so exciting.  First, this is an opportunity for me to be closer to the problems that I have been passionate about my entire career.  In many ways, this position will allow me to keep doing the work I have been doing these last 19 years, except now I get to be embedded in the solutions, as I have never had an opportunity to stay longer than a couple weeks.

Rt. Hon. Dr. Ruhukana Rugunda, Prime Minister, Republic of Uganda

Rt. Hon. Dr. Ruhukana Rugunda, Prime Minister, Republic of Uganda

That’s why I really love the Peace Corps approach.  They have 3 goals:  The first is to train the Peace Corps Volunteers to meet the needs of the community.  Second, they want to promote understanding of the United States to the people that Peace Corps volunteers are serving. Finally, they want to promote understanding of the communities where the Peace Corps volunteers serve.  Their method is very grassroots as they become embedded in the communities -they don’t just parachute in to do work and leave.

Second, I will get to continue my work with young people, in fact, many of the volunteers are about the same age as Haas students.  

There have been a lot of challenges in Liberia.  The Civil War ended in 2002 and many years were lost for young adults.  There wasn’t an opportunity to focus on one’s education or professional development.  In this role, I will get the opportunity to work with 50 people on my Liberian staff.  I will get to groom and shape staff and offer them the opportunity to develop themselves in their professional lives.  

I also am very excited about doing something good in the world and perhaps making a small difference. “

Kristi on a recent trip to Tanzania to visit her oldest son, who is volunteering in the Peace Corps

Kristi in Tanzania this Nov. 2017. She was visiting her oldest son, who is volunteering in the Peace Corps.

Question:  What are you the most anxious about?

Kristi Raube:  “My decision is affecting our whole family and in some ways, it is not just me going to Liberia to follow my dream, it’s everyone.  My husband is leaving his job and home to take this leap of faith. He has never been to Sub-Sarah Africa and he is doing this because he believes in me.  It is an amazing thing to have a husband who is willing to do that. Our family will be very far away.  One of our three sons will be finishing college in May and the other just started this year.  They won’t have their “home” to go to while we are away. They will need to travel a long way to see their parents.”

Question:  What will you miss about Berkeley-Haas?

Kristi in Zaire during her time in the Peace Corp

Kristi in Zaire during her time in the Peace Corp

Kristi Raube:  “I have been at Haas for almost 19 years and I am eternally grateful for the trust and support that people have given to me to grow as a leader, manager and as a teacher.  It’s been a journey.  I have embraced the Berkeley Haas Defining Principles to always push myself to be better.

And, it’s all about the people.  I am also going to miss the students.  Every year, you get a new batch, and they are smart, curious, open, inquisitive, enthusiastic and want to make a difference in the world.  What a fantastic environment to be in!   I will miss my faculty colleagues who are always asking interesting questions.  You can go to a million interesting talks and intellectually it is a candy store playground. Last but not least, I will miss my colleagues and staff. I feel really lucky working with this very  committed, wonderful group of people.”

Kristi with the 2016 IBD Team Samai at the IBD Conference

Kristi with the 2016 IBD Team Samai at the IBD Conference

Question:  Will you take any of the Berkeley Haas Defining Principles to your new position?

Kristi Raube: “All Four! This position and work are definitely embodying the “Beyond Yourself” principle, as we are really giving of ourselves through the work.  I think at the very start, personally, I need to focus most  on “Confidence without Attitude.”  I have a lot to learn.  I don’t know that much about the Liberian culture.  I need to be humble in the way I approach my work and so I can bring understanding to the issues and background and the why and how people are.  That links to “Student Always”.  For me, part of this is the challenge and the opportunity to really learn something new and stretch myself.  That is really exciting.  I guess I am also “Questioning the Status Quo” by deciding to move across the world to take this job instead of retiring here at Haas.  In some ways, all the Haas Defining Principles are not that far away from what I will be doing even though it is a different organization and clearly a different setting.  The Defining Principles really resonate with me as they are the way I lead my life.”

Kristi in Tanzania November 2017

Question: Do you know what your position looks like on a daily basis?

Kristi Raube: “I don’t know yet, but I do know who my constituents are!  The first are the 125 Peace Corps Volunteers in Liberia.  They are in every county of the country.  A lot of my work will be understanding the work that they are doing and what are their issues and problems, and where are they having successes.  I am very excited about this part of the job.  I will be responsible for training, safety and enabling them to be able to do good work.

The second group is the Liberian staff.  I have heard over and over that the staff has this amazing energy, optimism, and hard work ethic. I also understand that the Liberian staff need to have the opportunity to grow in their skill sets and education.

Kristi reading a letter from home during her time in Zaire volunteering for the Peace Corps

The third group of constituents are the Government, NGOs, businesses and America Embassy Communities.  I will be the representative and the face of the organization and as we think about where we will put volunteers and what they will be doing, I will need to work with the Minister of Education, Minister of Health and the President of the Country.  I will work with the other NGO’s and the businesses working in Liberia.  As you know from my work with the Berkeley Haas Institute for Business and Social Impact, I am passionate about the role of business and creating social good.  I will look to see if there are interesting opportunities.”

Question: What one thing do you think the individual who will steps into the role of Executive Director at IBD should know?

Kristi Raube:  “When I took over IBD it was all about rebuilding, but now, the Staff, Students, and Faculty components are all there and super strong. There is such great work being done and students are having great experiences.  Does that mean that there is no opportunity for improvements?  No, absolutely not.  The great thing about me leaving is there is an opportunity for someone to come in with fresh eyes and to look at these issues and figure out better ways to do organize IBD.  I feel really happy and proud of the work that we have collectively done and the foundation that has been left behind.”

Kristi and IBD's David Richardson in 2017 with Monica Wiese and Pablo Seminaro Butrich - IBD Alumni '05 and '04

Kristi and IBD’s David Richardson in 2017 with Monica Wiese and Pablo Seminaro Butrich – Alumni ’05 and ’04

End of Interview

The impact Kristi Raube has made on the IBD program is deep and invaluable.  Her passion and dedication to the mission of IBD — helping clients redefine how they do business globally, and providing MBA students with the opportunity to build their international consulting skills — has shown in all of her work.   Over her long career at Berkeley-Haas, Kristi has touched in the most positive of ways the lives of hundreds of students, clients, and colleagues.   As we say goodbye, we have no doubt that Kristi’s new Peace Corps and Liberian colleagues will get to know her as we have and come to appreciate all that she will bring to her new position. Please join us in congratulating Kristi on her new move to Liberia at ibd@haas.berkeley.edu.

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Meet the 2018 International Business Development Full-Time MBA Team Leads

Every year we in the IBD program become more impressed with the quality of applicants for the IBD Team Lead position.  This year was no exception, and we are proud to announce the 16 Full-Time MBA Student Team Leads for the 2018 IBD program.  Below you will find a little bit about each of their backgrounds, as well as what excites them about the IBD program and their new Team Lead role.

2018 IBD Team Leads in Alphabetical Order by Last Name:  

Libby Andrada in Sicily

Libby Andrada in Sicily

Elizabeth (Libby) Andrada:  Libby’s last position before coming to Berkeley Haas was Director of Strategic Communications and Healthcare and Life Sciences at FTI Consulting, a global advisory firm, located in New York.  She keeps her ties to New York as she is currently a writing buddy at the High School of Economics and Finance.

“I’m most excited about the opportunity to work with Haas classmates to make a real impact at an organization. I’m looking forward to building something tangible with our team and also to learning about what it’s like to work in an international context with teammates from all different backgrounds and with different experiences and passions.” – Libby

Melea Atkins:

Although Melea’s most recent role was as a consultant at MedStar Health Institute for Innovation, she spent the majority of her career in politics.  She served as a Legislative Aide for the Office of U.S. Senator Elizabeth Warren and Regional Field Director for Warren for U.S. Senate.  Malea is a Forté Foundation Fellow and loves swimming.

“I can’t wait to identify and start working with my team! Leading a group of diverse, multi-talented, Haas MBAs to complete a meaningful project is exactly the type of leadership learning experience I was hoping to get as a student at Haas.” – Melea

Mölln, Germany. The statue is of Till Eulenspeigel, a local trickster known for exposing people's vices. His toe and thumb are good luck!

Mölln, Germany. The statue is of Till Eulenspeigel, a local trickster known for exposing people’s vices. His toe and thumb are good luck!

Emily Atwood:  Before attending Haas, Emily spent her career in Buenos Aires, working as a consultant at EY.  In her first year at EY, she started weekly English- only lunches to help Argentine teammates practice language conversation skills.  

“I’m most looking forward to being at the client as a team — getting to put in practice everything we’re learning at Haas and will have worked towards together.” – Emily

Natalie Bauman:  Natalie hiking

Before coming to Berkeley Haas, Natalie started working at AlphaSights as an intern while she attended Colgate University, ending her long tenor there as a Manager of the Consulting Practice.  AlphaSights is a global knowledge search firm that connects institutional investors with industry experts.  Natalie was also the President of the Women’s Initiative Network at AlphaSights, which looked at diversity within the organization.

“I’m most excited about getting to work and bond with my team! I love how IBD gives us the opportunity to step outside of our comfort zones together.” – Natalie

Paola travelingPaola Blanco:  Trained as an industrial engineer at the University of Puerto Rico, Paola’s career at Abbott Diabetes Care and Abbott Laboratories focused on medical devices and manufacturing.  Paula was also the Team Lead for Abbott’s UPRM recruitment, ensuring that Hispanic talent was part of the pipeline to participate in internship and leadership programs.

“What excites me the most about IBD is the combination of creating great relationships with my team, having a meaningful impact on our client’s organization and having fun! As an IBD lead, I’m hoping to contribute to the success of our team and project, by keeping a positive working environment, leveraging each team member strengths, and listening to feedback.” – Paola

Michelle BoydMichelle Boyd: Michelle’s most recent job was as a consultant with The Bridgespan Group, a social sector strategy consulting and research firm.  She also worked as a consultant with Kiva and worked in India. An avid backpacker, Michelle has completed multiple 200+ mile backpacking trips, including the 210-mile John Muir Trail.

“I am most excited about working with an awesome group of Haasies in another country, and having a blast!” – Michelle

Jocelyn Brown:  Jocelyn’s career focus has been global health.  She has worked for two organizations: 3rd Stone Design, which is a medical device design company that focuses on development; and Rice 360 Institute for Global Health.  In 2014 Jocelyn was named in Forbes’ 30 Under 30 list in the Science and Healthcare category.

“In the IBD experience, I’m most excited about the opportunity to lead and work with a small team of amazing Haasies, to place ourselves in our clients’ shoes for a brief period and help solve a challenge they face, and to have a lot of fun working in an international setting!” – Jocelyn

Stan Cataldo:  Stan’s career has been in wealth and asset management.  He has worked for Deutsche Bank, JP Morgan, and RBC Capital Markets in Venezuela, Colombia, New York, and Miami.   Stan has dual Italian-Venezuelan citizenship and was a violinist in the Arcos Juveniles de Caracas and Florida Youth Orchestras.

“ Whatever I decide to do after Haas will focus on bridging global barriers and bringing the world closer together; being an IBD Team Lead will allow me to hone the leadership skills needed to get there!” – Stan

Colin driving a boat Colin Dunn: Colin has worked in the retail management space since graduation from Notre Dame.  He has been a buyer, merchant, and divisional merchandise manager for Guess?, Inc. and Abercrombie & Fitch. Colin was selected as one of 13 “young company leaders” and invited to complete the Guess Leadership Program.  He is also an accomplished swimmer.

“I applied to be a team lead to get challenging, real-world consulting experience while leading some of the smartest people I know—my fellow Haasies!” – Colin

Sara Sara Farsio:  Sara is a MBA/MPH student with a background in biotech.  She has worked at Genentech, the Mount Sinai School of Medicine, and most recently at Theranos Inc. as a Global Supply Manager.  Sara enjoys Vinyasa yoga and completed the 2016 San Francisco Half Marathon.

“I’m thrilled to take on this experience alongside four of my Haasome classmates! I’m looking forward to putting our newly developed business skills to practice as we collaborate with our client to help them better realize their mission. Making an impact while creating unforgettable memories is what the MBA experience is all about!” – Sara

Francesca with her niece

Francesca with her niece

Francesca LeBaron: Francesca’s consulting career has led her to work in Turkey, India, and Africa.  Most recently she worked at Accenture Strategy.  Francesca has also volunteered all over the world, including in Greece, Tanzania, and Botswana.

“I am most excited about experiencing a different culture and business environment with my Haas team. Working in another country together is not only an incredible learning experience, but it is also an invaluable bonding experience.”  – Francesca

Daniel with - KangarooDaniel Mombiedro:  Daniel’s background is in private equity as an investment manager, and in corporate finance consulting.  He has worked in London and Madrid.  Daniel is passionate about soccer.  He is the Founder of Independiente Football Club in Madrid, and was a member of the college soccer team at European Business School of London.

“IBD is a great opportunity to learn about global challenges and work together with local communities on real projects. I am excited to travel abroad, share the experience with my classmates, immerse ourselves into a new culture and contribute a positive impact.”

Michael in Kazakhstan

Michael in Kazakhstan

Michael Sahm: Michael’s background has been in consulting.  He worked at Deloitte Consulting and Triage Consulting Group; most recently he worked as a director of managed care operations at Tenet Healthcare.  Michael has also been a Big brother for the Big Brothers Big Sisters program, as well as an assistant varsity basketball coach.

“I am most excited to learn how to work across borders and cultures! I can’t wait to team up with my awesome classmates and deliver an excellent project for our client.” – Michael

Catherine Solar by boatsCatherine Soler: Catherine’s passion is social impact and her career has been focused on organizations working towards these same goals. Before coming to Berkeley Haas, Catherine worked in New York as a freelance social impact consultant for global NGOs and social enterprises.  She is a One World Ambassador and a Board member for Education Africa, a South African NGO.

“The year before Haas, I embarked on what I love to call “purposeful travel.” It was about having those awe-inspiring, perspective-shifting moments while discovering a new place, but also engaging with a community and with people in a way that creates shared value. When I look forward to IBD, I am humbled to be leading my peers and new client on a journey of exploration and contribution. To be able to help create purposeful and meaningful experiences for others will be both challenging and deeply rewarding!” – Catherine

Jorge Climbing Mount Rainier

Jorge Climbing Mount Rainier

Jorge Tellez:  Jorge is a US Naval Officer and recently held a position in Washington, DC at the Navy Department Board of Decorations and Medals Washington.  He has served on two aircraft carriers, including the USS MOMSEN and USS CURTIS WILBUR. Jorge is an avid runner and has completed the Kyoto, Seattle, and Marine Corps marathons.

“My classmates are some of the most interesting and impressive people I’ve ever met, so I’m most excited about being able to tackle a real-world problem with them. It’s an honor to lead a team of Haasies, and I hope we make a significant impact for our global client.” – Jorge

James Westhafer pictureJames Westhafer: James has a background in business strategy and management, focusing on start-up companies — especially in the energy industry.  His last position was with 24M Technologies, a lithium battery start-up.  James is also a pledging member of Toastmasters International and loves baking bread.

“When I was going through the application process for business school and talking to current students and alums, every single Haasie mentioned their IBD experience and how unbelievably memorable it was.  It is so uniquely Haas and something I knew coming to Berkeley that I was not going to miss.  The opportunity to consult on a real problem, outside my comfort zone of the United States and on a team with my fellow Haas classmates will be an experience that stays with me for years to come.  I can’t wait to get started! “ – James

We know our IBD Team leads are anxious to learn about their IBD clients, their projects, and where they are going to spend their project time in-country.  Stay tuned as we look forward to sharing more of these details in our February newsletter.  For now, we in the IBD program feel confident that these 16 phenomenal MBAs will wow us next semester in their new Team Lead roles.

The 2017 International Business Development (IBD) Program Holds its Final Event of the Year, Celebrating the Teamwork of Berkeley-Haas MBAs

Full Audience and KristiThe International Business Development (IBD) program yearly cycle officially came to a close on September 15, 2017, with the final event of year, the IBD Conference, held at the Haas School of Business.  IBD student teams, both from the Full-Time (FTMBA) and Evening and Weekend (EWMBA) MBA programs, were tasked with creating posters that showcased their international consulting journey.  Berkeley-Haas faculty, guests and fellow classmates mixed and mingled among the 20 posters as teams shared their projects, final recommendations and in-country experiences.  The IBD Conference represented the first time IBD student teams came back together after the conclusion of their MBA summer internships in order to talk about the exciting project work they did in-country.

Judy and Aramis

IBD Faculty Mentor, Judy Hopelain, talking with EWMBA Team Aramis

It was a great time for reflection for many students, as well as an opportunity to speak publicly about the accomplishments of their IBD projects and the impact on the organizations and individuals they served.  Said EWMBA candidate Joe Layton about the Conference experience: “It was nice seeing that people wanted to hear about our project that much, since we love talking about it.”  Frank Schultz, an IBD Faculty Mentor and Instructor for both FTMBA and EWMBA programs, observed, “it is great to see students from both the Evening-Weekend and Full-Time MBA programs coming together, interacting, and sharing their projects.  You could clearly see why both programs are ranked so highly!”
The IBD Conference was also a great opportunity for Berkeley-Haas faculty and staff to engage with MBA’s in their element.  EWMBA Director of Academics, Mark Gorenflo, attending the Conference for the first

Mark-and-Beth-showing-Makarere

Team Makerere’s, Beth Foster, chatting with Haas Staff, Mark Gorenflo

time, said,

“I attended the IBD Conference to get a sense of the scope of IBD opportunities and the depth of each team’s consulting experience. I was amazed at the number of very different opportunities, with huge variety in geography, culture, and types of customers (private companies, public companies, non-profits, and government entities). I was also deeply impressed with the enthusiasm, rigor, and imagination that the IBD teams brought to their engagements.”

Poster-Session-in-actionAll the Conference posters, teams, and projects as presented were impressive.  Ultimately a vote was held to select the two best IBD teams to make a presentation to the general Conference audience.  IBD Faculty Mentors and students voted separately, picking EWMBA Team Samai and FTMBA Team Agripacific Holdings, as the two winners.  Click here to read more about their respective presentations.  

 

Following the two IBD team presentations came the announcement of the annual project

Sarah and Seva talking about project

Sarah Evans, from Team Seva, presenting their project poster

photo and blog award winners.  Upon returning home from their in-country journeys, students were asked to write blogs about their experiences working and living in a new country.  IBD student team blogs were posted weekly on the IBD Haas in the World Blog site.  IBD students are also asked to submit their “best team photo” and “aesthetic or art photo” to be judged by the IBD Staff.  Winners of the IBD photo contest will have their photos featured later in the IBD Hall of Fame in the Faculty Building at Berkeley-Haas. Click here for the Winners of the Blog and Photo Contest

After all the IBD team presentations and awards were handed out, and the last group photo was taken, it was time to say goodbye to the 2017 IBD program. As Executive Director and Faculty Mentor Kristi Raube concluded, “I’ve left the IBD Conference on a high, and although it is sad to see this all come to an end, we are ready to do it all over again.”  All of us in the IBD program look forward to another year of IBD in 2018.  To view the photos from the Conference, click here.  

IBD full class 

 

Phnomenal Times

Written by Sushant Barave, William Conry, Daniel Conti and Joe Layton

For our IBD project, we’re working with Cambodia’s first and only rum distillery, Samai, based in Phnom Penh. Our team is partnering with Samai’s founders, Antonio and Daniel, on expansion strategy, new market pricing, operational improvement and accounting guidance.

Prior to arriving in Phnom Penh we had been corresponding with Samai to finalize the scope of the project and complete as much pre-work as possible. While our team was productive across those six weeks, it was remarkable how much more effective we became on location with the client. For instance, we had an idea of what the rum production process looked like, however being able to visualize the steps enhanced our understanding to the level required to make recommendations.  Additionally, speaking face to face with Daniel, Antonio and Champich, the master distiller, we were able to have more insightful conversations and gain a better feel for the business and its needs.

Dan and Sushant review the production steps with Daniel in order to calculate COGS

Dan and Sushant review the production steps with Daniel in order to calculate COGS

Another byproduct of live meetings is shifting priorities. While the project work streams had been determined in advance of our arrival, it became clear our first-day additional challenges that require support will surface. Our team recognized the importance of prioritization as a guiding principle – we need to invest our time and resources into the projects that are most vital to Samai and also ensure our deliverables are actionable.

 

Cocktail Competition

Samai’s distillery is open to the public on Thursday nights, when it serves up Samai rum-based cocktails to a lively, mostly expat, clientele. During our required rum tasting our first day on the job I suggested –  somewhat jokingly –  that we have a competition on Thursday to determine which Haas team member can create the best cocktail. Antonio sounded intrigued and within a day we had teams decided, menus set, ingredients purchased and a professional flyer posted on social media. That escalated quickly!

Dan and I settled on a variation of a Dark and Stormy entitled Ann’s Arbor, an homage to our undergraduate institution. Leveraging Joe’s advanced rum knowledge, he and Sushant crafted a more complex, boozy concoction, a Queens Park Swizzle.

We met at the distillery early to pour practice drinks and tweak the recipes until we had it right. This was not just a fun experiment; patrons would be paying for these cocktails! Once we had the proportions, preparations, and presentations down, it was game time.

It could have been the Berkeley-Haas name on the flyer, perhaps it was the sophisticated drink selection or maybe it was our rugged good looks and charm behind the back bar, but the orders flowed in like Trump tweets after a New York Times bombshell report.

Bill and Joe try to keep up with demand behind the bar

Bill and Joe try to keep up with demand behind the bar

At a few points we couldn’t keep up with the demand – we were forced to act like seasoned bartenders who knew how to accommodate a packed bar.

For the competition piece, believe it or not, according to the official tally the contest ended in a tie! The Ann’s Arbor team will point out that our drink had a higher volume of orders, which should be the tie breaker. The Queen Park Swizzle duo will remind us that more orders led to more misinformed votes from those who only sampled one beverage.

Regardless of who deserves the crown, overall the cocktail competition was a win. We learned useful skills that aren’t often taught in the classroom, had fun, brought in incremental sales for Samai and met some interesting people.

After shaking and stirring as celebrity bartenders for the night, it was back to our real lives Excel modeling and PowerPoint-ing as consultants at the Samai office the next morning. It was fun while it lasted, but there’s still work to do!

Back to work

Back to work

Berkeley Haas IBD 2017 – Aramis Menswear, Sao Paulo, Brazil

Written by Diane Chiang, Barun Mazumdar, Abhishek Mishra, Kalyan Pentapalli and Priya Vijayakumar

Weekend before in-country: Foz de Iguaçu

Five happy and excited Cal bears arrived at the Iguaçu airport on late Friday evening after spending almost a day in air and in connecting airports. We checked in at the beautiful Belmond hotel (which overlooks a small portion of the falls) and had our introduction to authentic Brazilian cuisine and Caipirinhas. It was love at first sight! The Iguaçu falls were absolutely breathtaking – on Saturday, we took a short walk along the waterfall trail and a boat ride on the Iguaçu River before flying to Sao Paulo.

The beauty and grandeur of the waterfalls made this short detour to Iguaçu totally worthwhile.

We arrived at Sao Paulo (SP) on Saturday evening and to kick off our 2-week stay at SP, we went to the acclaimed chef Alex Atala’s restaurant – D.O.M for an amazing fine dining experience. We spent the rest of the weekend exploring Sao Paulo and fine-tuning our Day of Arrival presentation.

First Week at the client site in Sao Paulo

We had an early start on our first day at Aramis’ office – Fabio Davidovici and Luan Silva with whom we had been collaborating since the start of our project greeted us. We presented our “Day of Arrival” presentation to Richard Stad (CEO) and Fabio. It was a very interactive session peppered with questions and interesting discussions around retail trends, brands, and competition.

Because of the high level of engagement, our meeting that was initially scheduled for an hour ran for over two hours. Richard appreciated the groundwork we had done while at Berkeley, it was also a great opportunity for us to learn more about the company and its challenges directly from the CEO. At the end of the first day, Fabio gave us a tour of one of the stores to round out the day.

On Tuesday, we spent the entire day visiting Aramis’ stores at various malls in Sao Paulo. This was an amazing way for us to get to better understand their products, store layouts, and store employees. We interviewed many store managers and sales people to understand the challenges and processes within the stores. We also visited many of Aramis’ competitor’s stores. We shared our initial feedback, observations, and ideas with Fabio, many of them centered on visual merchandising in the store.

Throughout the course of the week, we met with directors and managers across different functions – Marketing, CRM, Inventory planning, Warehousing, E-Commerce, Store Supervisors, Retail, HR and Customer Service. We also got a chance to have lunch on one of the days with the Founder, Henri Stad. Although we experienced a language barrier, Fabio attended all the meetings with us and helped with translation and provided more context.

We also scheduled meetings with stakeholders outside Aramis. We had a very insightful discussion with Fabio Matsui from Cypress Capital (HAAS ‘03) where he walked us through the Brazilian apparel retail industry and the various participants.

We also met with Daniel Maladrin (HAAS ‘05) from 2BCapital/Bradesco – the PE firm that invested in Aramis few years ago. Daniel introduced us to Leonardo Santos from Semantix, which was another company that the PE firm had invested in. We invited Fabio to join us for our meeting with Leo, where he walked us through the omni-channel strategy he had implemented at an American retailer and the challenges he faced launching in Brazil. We identified many synergies between Aramis’ omni channel implementation and the current work that Semantix is doing, and the two companies plan to start some initial discussions to collaborate.

By the end of week one, we learnt a lot about the Brazilian people – their food, culture, and working styles.  Fabio spent a generous amount of time to ensure we were comfortable, got enough face time with Aramis employees and explored Sao Paulo the way locals do.

 

Splendid Salvador and Refreshing Recife

We took a late flight on Friday to Salvador to experience the northeastern part of Brazil. We spent Saturday at Salvador exploring the churches, beaches and the colorful Pelorinho neighborhood. The highlight of the day was the amazing Bahian cuisine we had at Pariso Tropical. This restaurant won our top vote among twenty other strong contenders for the best food of our entire trip! Later that night, we flew to Recife and spent our Sunday exploring Recife and nearby Olinda. We returned to Sao Paulo on Sunday night.

Monday started with a series of previously scheduled meetings.

Talia from Visual Merchandising was the first meeting; she travels around the country for store openings and renovations. She has been re-working the store layouts to make them look fresh and cater to younger demographic. The major challenge she faces is convincing the store managers that the new layouts will lead to increased sales. We then met with Felipe from Store Sales Management who manages all store managers across the country and was able to share how sales strategy has changed over the years and lately with the advent of new POS technology.

 

At the end of each day, we debriefed and communicated our findings till date and next steps with Fabio. We had dinner with Fabio and his wife Fernanda, who took us out to Don Veridiana, which many locals claim to have better pizza than in Italy.

On Tuesday, the team interviewed Mariana, Director of Product, the final scheduled interview and learnt more about how Aramis designs and sources its products. With interviews now over, we focused on consolidating our findings and clarifying any remaining questions we had. After a full day working session, the team agreed to expand the scope beyond assortment planning and omni-channel to include other functional areas and do a 360 analysis.

On Wednesday, the team marched towards the converge phase and began to build on the final business plan to the client. We separated our recommendations into multiple functions including: Inventory Planning (Assortment and Replenishment), Customer Relationship management (CRM), Customer Service, Data/IT Integration, Store Experience, Multi-channel, and Internal Communication. Throughout the day, we had multiple calls for clarifications, and by the end of the day, we had an initial draft that we shared with Fabio before we headed out for some excitements! In the evening, we went to watch football match between two bitter rivals: Palmeras and Colinhas, accompanied by Fabio and Luan.

Thursday being the final day, the team had an early start. We received feedback from Fabio on the initial draft, and decided to move forward with additional deep dive into assortment models. We had dinner at the CEO Richard’s house, along with his wife and son. We learned about Richard’s travel experiences, and discussed his vision about emerging technologies in retail. After dinner, the team headed back to the hotel for the final home stretch of our business plan and wrapped up around 4am.

Friday, the last day at Aramis, was quite a bittersweet experience. We started the day with our presentation with Richard (CEO), Fabio and other executives. Richard showed strong interest and agreed with most of our findings and recommendations. He showed special interests in the assortment models that we recommended and believed it could be quickly implemented. Richard appreciated the fact that we had dug deep into the entire organization, and that we understood the sentiment and culture of Aramis in such a short timeframe. Though rewarding and relieved, it was quite a bittersweet moment when we finally had to say good bye to everyone at Aramis.

Brazil Finale

For the final weekend in Brazil, we headed to Rio de Janeiro. Over the next two days, we experienced the landmarks, nightlife, shopping, and cuisine. The experience of the IBD program has been beyond our expectations and cannot be expressed in words. We appreciated the opportunity to work with Aramis while experiencing the incredible country of Brazil. The five of us also built such strong bonds during the trip that we know we can rely on each other.

Leaving on a Jet Plane: Four Summer IBD Teams Depart for IBD In-Country Experiences

2017 Evening Weekend IBD Students

The IBD Evening Weekend MBA (EWMBA) Teams are on their way to their in-country destinations where they will spend the next two weeks working with their IBD clients before presenting their final recommendations on July 14th.  Despite only having a short 6 weeks to prepare, IBD teams are ready to start their time with their clients, face-to-face.  Teams are traveling to Harare, Phnom Penh, Mexico City, and Sao Paulo.  Are they ready?  Faculty Mentor and Instructor, Frank Schultz shares that his students “can’t wait!  They have been preparing with such intensity for their in-country time.  They have formed very good relationships with their clients via skype, google hangouts, etc, but are anxious to work directly with their clients.”

While the teams have been digging into the scope of the project and learning about their client’s industries, they have also been focusing on team dynamics.  ACT Team Lead, Praveen Settipalli is impressed with all that his team has accomplished in a short 6 weeks.  “Our team has quickly bonded and formed a trust that has helped us to divide and conquer our workload and be able to deliver what we promised to our client.”  

In addition to great team dynamics, the Team Leads must put all of team members’ skills to work.   This may be one of the hardest parts of the role, but when it is done right, it is one of the most rewarding.  Sushant Barave, the Team Lead for Samai Distillery, has found this part of the journey “personally satisfying”.   He has been working with a “great bunch of Hassies” who “in several aspects, are at a higher level of expertise in specific subject matters, than me”.  Sushant has looked to his peers to provide a “high level of expertise in specific industries and functions” and he feels that his peers “strengths have created a tremendous learning opportunity for all of us, (that) hopefully set (them) up for delivering a quality product to their client.”  

It should be no surprise that the time in-country makes the whole process more productive and manageable.  It is difficult trying to communicate via video platforms across time zones,  language differences, and cultural nuances.  Teams and clients are excited to break down those barriers and dig into their projects face-to-face.   

Team Lead, Kalyan Pentapalli, and his team are ready to get to Sao Paulo to work with their client Aramis Menswear.   With no retail experience on the team, they have had to get up to speed quickly. This is exactly the experience that they hoped to get by signing up for IBD.  “In the past month, I have learned so much about consulting and retail, more than I have learned in the two and a half years of being in the MBA program,”  Kalyan shared.  

Cambodia’s first rum distillery. Founders Daniel and Antonio grew up in Venezuela, soaking in rum culture and drinking the best rums of the world

Sushant couldn’t agree more with his classmate, Kalyan.  “I am super excited about getting to Cambodia. I feel it is all coming together.  Over the last 6 weeks, we have already been able to apply several concepts we grasped as part of our coursework at Haas. Part of our project focuses on operations, and I can see our (Berkeley-Haas) Operations Professor talking about inventory management concepts that we are trying to apply.  We are also be looking at the quality of financial statements as well as pricing and expansion which bring together the knowledge we have gained at Haas. One of the main reasons I wanted to be a part of IBD was to see how we can apply what we learned in the classroom to the real world.  This is where the rubber meets the road. In a couple of days we start to find out what works and what doesn’t in a practical setting. This is the most exciting part. In some ways, most of our work in Berkeley has been on paper and now it’s time to test it.  We are going to do that over the next two weeks.“

IBD Team & ACT 2015

This summer, two teams are working with repeat clients, ACT and Samai Distillery, and having the past IBD exposure has helped with efficiently this year.  Samai’s Co-Founder, Daniel Pacheco learned a lot from the “previous year where communication was not great before the team arrived.   It was hard for us to understand capabilities and expectations and also because things change so fast being a startup.  But with this team, we discussed these points from the very beginning and were able to have a more effective approach.”  These insights benefited this year’s Samai team and they were able to define a clear scope and identifying which deliverables would be the most useful.

Two weeks can go by very quickly and with so much to accomplish, clients and students are anxious to hit the ground running. Kalyan’s team has already presented their full day agenda and wish list for customer and stakeholder interviews to Aramis.  Fabio Davidovici, Aramis’s Strategic Planning Director, is anxious for the team to arrive so they can “have great discussions and clever insights”.  Samai’s co-founder’s goals are to get them more familiar with the business, then they will spend time gathering as much data as needed to finalize their deliverables.  “We hope these deliverables will not just be a one-off report, but tools that can be used by us to work more efficiently moving forward…it was also very valuable for us to be able to pick the teams brains about areas that might be outside the agreed scope,” shares Daniel Pacheco.  ACT’s Team will stay in their client’s home for the two weeks that they are in Harare.  Praveen says they are excited to experience the intensity and productiveness of a work and living situation.   He also mentioned that his client has a pool and so that makes the six-day work week more appealing.   

On the eve of their departure, we are excited to get all of our Berkeley-Haas students safely to their destinations and started on their team and personal IBD journeys.  We are confident in their abilities to provide their clients with valuable insights and recommendations.  As one of our 2017 Full-Time MBA Team Lead’s shared after returning from her in-country experience, “IBD really is all it’s cracked up to be.”  We expect the same reaction from our Evening Weekend MBA teams.

Team IBD Japan Takes on a Timely Issue: Media and the US Market

Tokyo, city of 20 million people

Written by Federico Alvarez Del Blanco, Diego Butrich, Kim Long, Angela Napit, and Kasey Koopmans

The US media is having a moment. According to Donald Trump’s twitter account, “the media is the enemy of the American people.” Counter to his bold-faced claim, a recent AEI report found that the majority of registered voters do *not* think the industry is their enemy. That being said, confidence in the news is eroding and has been for many years in the US.  While conducting our own interviews, we found again and again that people are worried about bias and hungry for news sources from outside the American echo chamber, especially after the most recent election.  

Media drama isn’t confined to the US. The industry at large is in the midst of an identity crisis. Today’s digital advancements mean that anyone can be a journalist and anyone can share information freely on the web. Free news sites and aggregators have made the new generation believe that news should be free and have made the future of paywalls and ad-based models far from certain.

Tokyo subway transit: In both cases, silence was king.

Tokyo subway transit: In both cases, silence was king.

Enter Nikkei Asian Review

Tokyo subway transit: In both cases, silence was king.

It is against this tumultuous backdrop that our team partnered with Nikkei Asian Review (NAR). NAR is a subsidiary of Nikkei, a company that has been around for nearly 150 years and circulates the most read widely business newspaper in Japan. In 2013, NAR was launched as Nikkei’s new English language product – a weekly magazine and online news source specializing in in-depth, Pan-Asian coverage of business and financial news. In order to bolster its international brand, Nikkei also made the bold move to purchase the Financial Times in 2015. All of these elements (Nikkei heritage, FT expertise moving in-house, increasing need trustworthy news) put NAR in a promising position. Our project was to help NAR tap into one of the most lucrative English-speaking markets and explore their potential in the US. How should NAR position itself in the US? Who is their target audience? And how will NAR connect with and market to that audience?

The team (with client lead, Asuka), the office, and the imperial palace (behind)

“Tell me about the last time you read the news”

Since our project was focused on strategy for the US market, the bulk of our field work was based out of our Berkeley home. The first mission was to capture as much information as we could about competitors and their marketing strategy in the US (screen shots on screenshots!). The second mission was to conduct in-depth interviews. Our 30+ completed interviews focused on 1) gathering expert opinions from journalism professors and professionals and 2) consumer news reading habits from target respondents.  Armed with a more refined understanding of the media industry, its challenges, as well as its readers and their evolving needs, we hopped on our 19-hour flight to Tokyo.

The team that dines together, thrives together: 1st lunch with NAR team in Tokyo

Konnichi wa, Tokyo!

A few days after our final exams, Team IBD landed in Japan. Our first observation: for a city of 20 million people, it is remarkably quiet, clean and orderly. Even the public transport smelt of perfume (BART isn’t hard to beat)!  In our Day of Arrival presentation, we shared our preliminary findings and laid out the work for the weeks ahead. What struck us most that first day, was how invested the entire company was in supporting us.

Team IBD Japan with a few visiting Haasies at the Shibuya “scramble”

Designing a strategy

Over the first week, NAR put their project commitment into action. Our calendars were filled with meetings, ranging from representatives from the editorial and marketing teams to the Financial Times. With each meeting, we zeroed in closer on where NAR stood and what they could leverage in approaching a new market.

Combining what we had learned in-country with our in market research, we presented a detailed overview of NAR’s competitors and how they stacked up against NAR along various dimensions at the end of the first week. During the second week, we focused our efforts on defining the target reader.  Based on our consumer interviews and the powers of post-it collaboration, our team refined 3 key personas we recommended NAR to target.  

Teammates Angel, Diego and Kim brainstorming tactics (note bag of Kitkats, a key ingredient to team success)

Grand finale

Coming into the final week, we finally brought all the pieces together and constructed our recommendations. Our final presentation took place on our final day in the office. It was widely attended by ~45 people, including the editor in chief and other senior leaders. We were thrilled to receive their earnest engagement in our final discussion. They promised that when we visit NAR in a year’s time, it will look like a whole new organization.

IBD Japan – Flash Mob (public stretching)

When we gathered for a team drink post-presentation, we all agreed: best IBD project ever (note: unadulterated bias). When not absorbed with the fascinating problem we were helping solve, Japan showed us a helluva good time. From wondrous meal after wondrous meal to kabuki theater to strikingly beautiful temples and shrines, Japan’s charms wouldn’t quit. We all spent the three weeks with anime-inspired stars in our eyes. Amidst all the adventures, the highlight for us all was the karaoke. We did it all for the karaoke.