IBD Blog “Dois dias no Brasil”

By Varstation Team Member, Dakota Campbell, MBA Candidate 2020

São Paulo Skyline

São Paulo Skyline

As a relatively inexperienced international traveler, I did not know what to expect when signing up for IBD other than that I’d stretch myself personally. As I was assigned to team Varstation in São Paulo, Brazil, I was excited to visit a country to which I had never been, but that my Brazilian classmates spoke highly of. After spending 3 weeks in country working with my Haas classmates and the Varstation team, I can certainly confirm that it was a transformative experience. Week days working in the office with the Varstation team and weekends exploring Brazil with my classmates both contributed immensely to the experience in unique ways. Profiling a “typical” week day and our shared weekend in Rio will paint the most complete picture of the Brazilian IBD experience.

Example of student deliverableWeek Day

The work days typically began with 6:15am alarm to rattle us out of our comfortable hotel beds. I’d fumble around the room for clothes and brush my teeth before heading upstairs to the hotel gym for a team workout! Depending on the adventures of the night before, team participation varied but was a great way to start each day. Afterwards, we’d all run downstairs to shower and hustle out the door for Starbucks on the way in to the office – a 20-minute cab ride from our hotel. Side note: we appeared the most American at Starbucks via our iced coffee or café filtrado orders as all the locals drink espresso-based drinks!

IBD/Varstation final presentation

IBD/Varstation final presentation

Our client, Varstation, is a genetic analysis software company that is in the process of spinning out of the prestigious Albert Einstein hospital in Brazil. Our office was located within an incubator that serves as a satellite office for the various companies the hospital is incubating in the Vila Mariana neighborhood. The Varstation team was gracious enough to carve out a conference room for us to set up shop for three weeks to finish all the deliverables we had been working towards over the semester.

IBD Touring Albert Einstein Hospital’s Sequencing Lab

IBD Touring Albert Einstein Hospital’s Sequencing Lab

You can’t have IBD without the work, so what did we actually work on? Our three main deliverables for the project were a spinoff playbook, market prioritization, and competitive audit. The spinoff playbook delivered best practices, case studies, and a synthesis of critical success factors across financing, governance, leadership structure, and business strategy. Market prioritization distilled down many factors including total healthcare spend, genetic analysis competition, market growth, etc. across ~26 different global markets to determine where Varstation could best expand in the near to mid term beyond Brazil. The competitive audit profiled four key competitors in the genomic space to provide Varstation with a competitive intelligence report. This report enables Varstation to more effectively compete by seeing services that are offered by everyone, what they do better or worse than others in the industry, how their value proposition stacks up, etc. Since the Varstation team is primarily comprised of computer engineers / coders working towards building their software, these higher-level business strategy documents were far beyond the scope of their daily activities and created value by more concretely guiding their business at it continues to take shape.

Our IBD team was usually in the office from ~9am to 630pm working towards these deliverables. We’d grab lunch at any one of several local eateries for lunch with many Varstation team members. This break for lunch is an integral part of Brazilian culture, as they can often take upwards of 90 minutes – a stark contrast to eating lunch at my desk as I was used to in the states. Our favorite destination was the “boteco”, a Brazilian staple that is a mix of a local café, corner store, and diner. Lunches were heavier than I was accustomed to, ranging from chicken parmigiana to a huge “corner” omelet, all served with rice, beans, and French fries.

After staving off the food-induced afternoon sleepiness, we’d finish our work for the day and depart the office back to our hotel. We stayed in the Itaim Bibi neighborhood which was a wealthier suburb, containing many stores for shopping and restaurants. We’d typically take 45 minutes upon returning to the hotel for personal tasks – tough to keep your life in order while out of the country for a month! Most nights the team would then all go to one of many local restaurants for dinner, spanning styles from Japanese, Brazilian, Mexican, American, etc. After dinner, we’d typically return to the hotel around 930pm. I’d put on the Warriors or Bruins games on the TV in the room and enjoy watching with the excitable Portuguese commentary, before going to bed around midnight to start the following day all over again!

Weekend in Rio

Ipanema Beach, Rio de Jainero

Ipanema Beach, Rio de Jainero

Our team had two weekends in Brazil where we could really cut it loose and see more of what the country had to offer. Since there were 4 separate IBD teams stationed in Brazil, we took the opportunity to plan a weekend in Rio together. Despite it being early winter in Brazil, Rio was still warm enough where we could take advantage of the nightlife, beach, and general outdoor ethos of the city. Teams from São Paulo, Florianopolis, and San Jose all assembled into two shared rental houses for a weekend full of shenanigans.

Ipanema Beach, Rio de Jainero

Ipanema Beach, Rio de Jainero

On Friday night we all grabbed quick dinners, and then headed for the street fair located in the center of the city. Here, numerous food vendors, drink carts, musicians, etc. lined the central park of the city near a major nightlife district. The streets were filled with locals and tourists celebrating, popping into the local bars and eateries before spilling back out into the central street party. Samba music mixed with contemporary American music to create a truly unique cultural immersion.

Ipanema Beach, Rio de Jainero

Ipanema Beach, Rio de Jainero

On Saturday we all rebounded from the late night Friday by heading straight to the iconic beaches of Rio. Despite it being early winter, the midday temperatures were over 70F and the water was delightful to swim in. Most of us relaxed on the beach for the day, strolling down to check out the coast line, and getting drinks from beachside vendors. When late afternoon arrived, some of us decided to hop in cabs and head to Sugar Loaf Mountain, a high mountain at the edge of Rio that has a system of cable cars to take you up top for a breathtaking vista. It was a truly expansive view of the entire city. The only issue was that we were still damp from swimming and it was unsurprisingly window at the top of the peak, which you can see from some crazy hair in the second picture below! We grabbed a glass a wine from a vendor at one of these peaks and listened to a live band before departing for a pre-planned, all group dinner.

iew from the top of SugarLoaf; Multi-team photo

Multi-team photo

View from the top of SugarLoaf;

View from the top of SugarLoaf;

As a sendoff for the broader Brazil IBD teams, we planned a nice dinner Saturday night before everyone departed at varying times on Sunday. We went to the local restaurant Bazaar, where most people indulged in seafood paired with Argentinian wines. We even squeezed all of us into one photo!

Wrap up

Overall, the IBD experience pushed me outside my comfort zone, both personally and professionally. I had never worked internationally before, and all my international clients had previously come from Europe. Getting used to the more laid-back Brazilian culture away from the comforts of home tested me over the 3+ weeks I was out of country. Personally, it brought me close with my IBD team members Stephen Collins, Erika Renson, Michael de Lyon, and Moto Takai. Whenever you’re out of your element, as we were in Brazil, the uncomfortable external environment really draws you close to those most similar to you. From that standpoint, I really appreciated IBD in that it brought me closer to my teammates. We now share a truly unique experience between us, and I hope that propagates in our relationships beyond our time at Haas. As for our client team at Varstation, they were truly gracious hosts and a fun-loving bunch, and I hope to track Varstation’s progress and keep in touch with them moving forward.

Full Brazil IBD team photo in Rio

Full Brazil IBD team photo in Rio

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