IBD Team 51job

Written by Andrew Efstathiou, Johna Seo, Vir Choksi and Liz Jung

Notes from one of our design thinking sessions

Notes from one of our design thinking sessions

Early in the morning, rising to my feet, I open my bedroom curtains to the cacophony of the city and the bustling freeway outside of our window, cutting through Shanghai like a knife through tofu. Today is another day where we need to suit up and head to a large, multinational firm to interview them on their international recruitment strategy. Our client, 51job, is one of the largest recruitment firms in the Middle Kingdom and has come a long way since its inception at the turn of the century. With over 5,500 employees and offices throughout first, second, and third-tier cities in China, 51job is leading the way in helping China’s youth obtain work. With an economy growing at a rapid clip, more and more students that study overseas are looking to return home to start a life and a career. Our assignment at this crucial inflection point for overseas returnees, or “sea turtles” as they are known in the local parlance, is to help our client figure out how to best serve these students.

Office visit to Bloomberg

The office visit to Bloomberg

Today we head downtown to speak with a recruiter at Bloomberg, a large, global financial services firm. The room where we are conducting our interview is filled with Bloomberg terminals and overlooks the Bund, which contains a large radio tower that rests amongst scores of recently constructed skyscrapers, emphasizing the breakneck pace of development that the People’s Republic is experiencing. Our research with various companies, students, and university employees has surprised all of us in realizing the gaping disconnect between demand for jobs from Chinese students abroad and companies with active foreign recruitment channels. After our interview, we head back to the office to assemble notes, debrief, and synthesize our findings.

Bullet train to Hangzhou

Bullet train to Hangzhou

For lunch, we embark on a walk to the local mall that houses an array of local and international food options. Yesterday we sampled a dim sum offering with buckwheat noodles and delicate cuts of chicken. Today we need to eat in a hurry to head back to the office for more research, so we grab a quick bite at Joe’s Pizza, a classic New York pizza establishment that sits aside the local mall. In the afternoon, we must call around ten students and alumni from universities in five different countries. Our room is populated with phones, coffee cups, and computers; after a few hours, we close out our marathon session of phone calls. In addition to research pertinent to our assignment, throughout the process, we have also learned a lot about Chinese traditions, customers, and business practices. During the previous weekend we took a bullet train to Hangzhou, a beautiful old city west of Shanghai that contains a lake surrounded by trees. Escaping the city has allowed us to imbibe the authentic culture and lifestyle of a different part of China. From our first night meeting with our main client contact to our daily interactions with the co-inhabitants of our building, the experience has helped us to step back and become lost in a truly transformational experience that cannot be replicated in any classroom.

Morning of the final presentation

Morning of the final presentation

Around 6pm we depart our client’s office to grab a taste of a different Chinese cuisine, this night being a vegetarian Taiwanese option near the ornate Jing’an Temple. The nebulous cloud of lights, smells, and chatter envelops us as we navigate our way to the restaurant. The food is covered in a generous helping of spices, pepper, and oil. With our food, we must order cold drinks or else we will receive a tepid cup of tea. We reach into our pockets for renminbi, the Chinese currency, to pay, as very few establishments accept credit cards. China has leapfrogged the US in digital payments, and most Shanghai denizens solely pay for everyday objects with WeChat, an extremely popular, all-in-one mobile application created by Tencent. The last stop of the night is a nearby bar popular with locals to wind down from the day and bond as a team. As we step out into the cooling evening air, we see a blue tint emanating from the overpass that greets us every morning as we rise, coming full circle as we rest to meet another day.

 

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