IBD Hong Kong Blog

Written by Andy Kang, Donald Bullock, Brian Burke, Tulio Da Silveira, and Juan Norero

Day Zero

After a 15-hour flight, we’ve finally landed in Hong Kong! Despite being jetlagged, we’re pretty excited about the prospect of living in Asia and working with our client G-Hub, a tech startup. To celebrate, my IBD teammates Donald, Tulio, Brian and I (Willy, our team lead, hadn’t landed yet) had dinner at a Japanese-Brazilian restaurant. Knowing that we would be meeting our client for the first time in just a couple of hours, we called it a night.

Day One

We commuted to work the next morning taking the subway and walking through the busy streets of Hong Kong. Not used to the humidity and covered in sweat, we met Alan, the CEO, and the rest of the G-Hub team mostly consisting of local “Hongkongers.” After introducing us to each of the 10 or so employees that made up the G-Hub team, Alan gave us a quick tour of the small, minimalist, yet quaint open-space office before taking us to the conference room.

This is where he showed us his company’s products. We didn’t fully understand all the technical jargon being used, but we were excited to finally see G-Hub’s temperature and energy-monitoring solutions in person. The products looked amazing—seeing was believing. After hearing about the company’s vision and asking some questions, we had our first official in-country team meeting laying out our project plan and action items.

For lunch, Alan brought us to a wonton noodle soup restaurant, and we were blown away by how amazing the local cuisine was. With satisfied stomachs, we had a productive day revising our Day of Arrival presentation and starting the next phase of our project.

After work, the IBD team and I went to a local bar for happy hour, played some darts, and wrapped it all up with a nice Cantonese-style dinner with two of our classmates Fede and Marisol, who happened to be in the area.

Day Two and Three

After going through our Day of Arrival presentation and receiving valuable feedback from Alan and Nic, the founder of G-Hub, we met with Yannic and Tomny, the chief UI and UX designers, for a product demonstration. This was our first deep interaction with a product designer/programmer, and so we had many questions. Simplicity was the theme. According to Yannic, “you want to make your product as easy as possible for customers to use…you need to balance the many features you want to add with simplicity.”

Afterward, we sat down with Nic and got to hear him talk about his motivations for starting G-Hub, his other entrepreneurial ventures, where he thinks technology is going, and what the future of G-Hub looks like.

For the rest of the day, we dug deep into our MBA toolkit and developed a robust return on investment and customer lifetime value models to better understand the value customers derive from G-Hub’s solutions and prioritize different customer segments.

The epic day concluded at Nic’s place. Not only did we get an amazing view of the bay from his mansion-sized house, but he also served us really good cuts of meat and cheese while sharing his travel stories. With the Latin music fading away and unable to consume any more alcohol or food, we called an Uber and headed home.

Day Five

Today we were invited by the G-Hub team to a large family-style dim sum lunch. Chicken feet, shumai, roasted pork, and steamed pork buns went around the table as we talked about life outside of work and learned about Chinese culture.

For the evening, we met a friend that one of our Haas classmates Jason introduced us to. She and her friends brought us to a brightly-lit local restaurant/bar where we shared drinks with the locals while yelling “Gom bui,” which means cheers, at the top of our lungs. We then went to a more Western area called Lan Kwai Fong where the imbibing continued…

Day 15

After about ten days of work, we trekked to Bangkok led by our very own Donald. And it was love at first sight–the mix of street food, temple visits, and Thai massages was the break that we all needed. What happens in Bangkok stays in Bangkok.

Day 16

Today is a national holiday in Hong Kong, and so today we rode a boat around the Hong Kong harbor. A perfect little break right before our final presentation.

Day 18

I can’t believe it’s all over! Not only did our final presentation with our client go really well, but we all also experienced living in a different culture, worked with a startup, and became a family. IBD was a once-in-a-life-time experience. Excited about the project but a little bit homesick, we said our goodbyes and are headed back to Berkeley. Team IBD Hong Kong out.

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