Arrival and Exploring the Brands of Madura

Full-time MBA students Lamees Alotaishan, Tyler Fisher-Colbrie, Derek Kenmotsu, Vanessa Pau, and Tina Ying are working with a major fashion apparel company located in Bengaluru, India aimed at determining the viability of integrating wearable technology into their product lines.

After a 20 hour journey, Team Madura landed in Bengaluru, India and hit the ground running. First order of business: retail therapy! In order to understand the Madura Fashion & Lifestyle brands, we visited four of Madura’s flagship stores of Peter England, Allen Solly, Van Heusen, and Louis Philippe. Each brand maintained its own unique personality and price point.

Understanding the nuances of each brand helped our team prepare for our mission: To explore the viability of integrating wearable technology into Madura’s product lines.

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The flagship store of Louis Philippe, Madura’s luxury brand

Tina and Lamees checking out traditional designs 

Tina and Lamees checking out traditional designs

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Derek can’t stop raving about Indian wedding attire

Fashion meets Lean Manufacturing
From concept to creation, the Madura’s Technology Management Center (TMC) brings fashion designs to life.

Our second day focused on observing and understanding the manufacturing operations of Madura. The TMC houses the most specialized seamstresses in the company. Their goal is to produce the newest concepts created by brand apparel designers.

From the TMC, we traveled to Anekal District to visit Madura’s manufacturing facilities. We observed the impressive mass production of Madura’s apparel. From elaborate embroideries to 120 operations that goes into completing a formal suit, Madura implements the lean manufacturing process, Kaizen, which they adopted from the Toyota Production System (TPS).

A glimpse of the Technology Management Center

A glimpse of the Technology Management Center

Outside of the Madura manufacturing facility

Outside of the Madura manufacturing facility

Ideating with Madura

We led Madura’s Product Development & Quality Assurance Team and four individual brand teams through five ideation sessions to create innovative e-textile solutions. We started by giving the teams an example persona with a pain point. Then we introduced them to the user-centric design thinking process to ideate product solutions that addressed that pain point.

We walked each group through the process, then broke off into teams to ideate around specific lifestyle applications that can be addressed by e-textile and smart clothing solutions. The teams went through a series of diverging and converging to finally come up with the most compelling ideas. Teams consisted of experts from product, marketing, design and textile experts. Product ideas ranged from fad fashion to futuristic technology concepts that are not yet developed. The ideation sessions were filled with energy, open-mindedness and creative prototyping. Afterwards, we shared a framework for launching these potential solutions through the Business Model Canvas tool.

Our presentation to jumpstart the ideation sessions

Our presentation to jumpstart the ideation sessions

Tina coaches designers and product managers through the ideation phase

Tina coaches designers and product managers through the ideation phase

A prototype of Life Connect, a garment that uses e-textiles to alert help

A prototype of Life Connect, a garment that uses e-textiles to alert help

An Excursion to Mumbai

Mumbai was a breath of fresh air, a very cosmopolitan city. From pushing through a bustling crowd at the Gateway of India and taking a ferry to Elephanta Island, our adventure to Mumbai was full of highlights. We also had the pleasure of catching up with the other Haas team that was based out of Pune, India.

At Elephanta Island, we captured the sight of a monkey feeding its little baby. The weather was very hot and humid, but was well worth the trip. There was a little bazaar under bright blue and yellow canopies on the island where visitors can shop for trinkets and crafts made by the locals. The island itself was a beautiful sight, with tropical palm trees and blue ocean surrounding the Hindu religious sights. We had a tour guide give us a brief explanation of the 1,200 year-old history of these sights. Then we topped off the night at a skydeck overlooking all of Mumbai while watching the UEFA Champions League Finals. It was the perfect conclusion to a successful trip!

Locals that we sighted on Elephanta Island

Locals that we sighted on Elephanta Island

The Trimurti sculpture at Elephanta Island

The Trimurti sculpture at Elephanta Island

For a more visual look into our trip, please check out our video blog:

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