Exploring Automotive Markets in India

FTMBA students Thomas Jacobson, Irene Liang, Justin Simpson, Elmer Villanueva, and Marshall Witkowski are currently in Bangalore, India, working on an International Business Development (IBD) project.

I looked left, saw open road, and took a bold first step across the street. A horn sounded and three motorbikes whizzed by, just several feet in front of me. Having forgotten again that traffic comes from the right, I stepped back to the curb defeated. Elmer, as usual, had fearlessly crossed ahead. With a new break in traffic, I darted into the road. I’d nearly made it to the median when I had to dodge one last tuk-tuk (auto rickshaw) that appeared out of nowhere!

Safely on the median now, I contemplated the next half of my journey. I waited patiently for several minutes. Discouraged by the never-ending traffic, I decided to try crossing like the locals: walk slowly and deliberately one step at a time and just pray that the traffic doesn’t hit me. After a terrifying 30 seconds and amidst a cacophony of car horns and my own adrenaline-filled heart beating out of my chest, I finally reached the far side and raised my fist in triumph at my successful road crossing! I turned around to celebrate with my teammates, only to sadden at the sight of them still on the other side. They hadn’t made the journey with me. I had to wait several more minutes as they crossed one-by-one, each person utilizing a different strategy to get across.

India Mysore Thomas & Marshall Cross Street

Our Project

Having now been in country for ten days, our IBD group has been hard at work on our client project. From the moment we touched down, our client has been extremely hospitable. They’ve provided us all the resources we need to succeed and we’ve truly enjoyed the experience. All of the top executives have made themselves available to us and everyone we’ve met is eager to meet us and help in any way.

boardroom_fv.png

Haas_fv.png

Last week, we also travelled to Mysore to tour the manufacturing facilities of our client. We spent several days learning about their processes and how their products are currently made. They held nothing back, showing us everything from start to finish. We gained great insights from the trip and it really helped to solidify our understanding of their capabilities and shape our thinking for our own product recommendation.

factory_fv.png

This past Monday, we were able to visit the Mercedes-Benz Research & Development India office. It’s a large complex of about 4,500 employees and they shared with us all about their engineering work. When Mercedes-Benz first brought their cars to the Indian market, they uncovered some interesting insights about the local market. Their car horns are typically designed for 10,000 uses, which should last the life of the car. But here in India, horns are used much more often and customers were complaining that their horns were dying within just several months! Mercedes-Benz had to install a new car horn designed for one million uses.

Yesterday we had the opportunity to visit a prominent local startup that’s developing its own electric scooter. This visit was made possible through one of our Haas classmates, proving already how valuable our new networks can be! We were excited to learn about their growing business and they were excited to hear about life in Silicon Valley.

moto_fv.png

We’re looking forward to the final week of our stay and the culmination of our project. Our final recommendation will be delivered to the client before we leave, and we sincerely hope that they will find it useful.

The Country and Culture

We’ve gotten a thorough taste of Bangalore during our time here. The food, mostly vegetarian, has been delicious. My personal favorite dish has been the breakfast dosa, which is similar to a pancake and is served folded over a mix of spiced vegetables. Others in the group have really taken to puri (pictured below), which is a deep-fried bread that rises and fills with air before being served.

food_fv.png

Last week, while in Mysore, we took a short break from work to visit the Mysore Palace. It’s a former residence of the royal family and a beautiful complex only about a century old.

group_fv

After our hard first week of work, we spent the weekend near to the village of Masinagudi, deep within the jungles of Bandipur National Park, also known as the Bandipur Tiger Reserve. The weekend was largely used to relax and rejuvenate, and we took the opportunity to go on a jungle safari. We saw many deer and monkeys, a variety of birds, wild boars, a couple wild elephants, one mongoose, and the prized sightings of a couple large bison and two wild leopards! I loved how freely the animals were able to roam and, in fact, a couple wild elephants went on a nighttime adventure while we were there and caused quite some damage in a nearby village.

After all of our travel in the first week, we plan to stay in Bangalore for the second (upcoming) weekend and explore the city more. We’re having a great trip and really enjoying our IBD experience!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s