Team Iconic was in Sydney, Australia working with THE ICONIC to analyze their online retail profitability by category, drawing on market research and categorical analysis to recommend best practices for category strategy.
After three weeks at THE ICONIC (among fashionistas and hardcore ex-consultants-turned-CEOs) we can honestly say we made a difference in helping the company’s profitability! In the meantime, we played as hard as we worked, as Haassies do.
Thanks for an unforgettable, irreplaceable experience, Haas. We learned a ton from each other, about the retail industry, financial models, market sizing, consumer insights and—especially?—client services. Our team will be bonded for life!