Signing off from Sydney

Team Iconic was in Sydney, Australia working with THE ICONIC to analyze their online retail profitability by category, drawing on market research and categorical analysis to recommend best practices for category strategy.

After three weeks at THE ICONIC (among fashionistas and hardcore ex-consultants-turned-CEOs) we can honestly say we made a difference in helping the company’s profitability! In the meantime, we played as hard as we worked, as Haassies do.

THE ICONIC team after our final presentation—they loved it!

THE ICONIC team after our final presentation—they loved it!

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Exploring Queensland’s wild life

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Whitsunday Island’s Whitehaven Beach

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Hamilton Island (no cars, only buggies!)

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Alex and Albert’s Great Barrier Reef adventure

Meeting up with Haassies JT Klepp (class of '98) and Team Hong Kong (Steve & Richard) on Alexey's 30th birthday.

Meeting up with Haassies JT Klepp (class of ’98) and Team Hong Kong (Steve & Richard) on Alexey’s 30th birthday.

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Some of the best food in the world (and most expensive!) Exotic? Yep!

Thanks for an unforgettable, irreplaceable experience, Haas. We learned a ton from each other, about the retail industry, financial models, market sizing, consumer insights and—especially?—client services. Our team will be bonded for life!

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