Updates from IBD: Goodbye Seoul

9th inning stretch

3 weeks in Seoul had to come to an end one way or the other. Yet there’s still time to make the most of it. This past week we finally got to  go to a Baseball game in Seoul which saw the Dusan bears come from behind in the bottom of the ninth to tie up the game and win in extra innings on their home turf. The level of excitement  rivaled even the subway series as coordinated music chants and dances filled the airwaves.

Go Bears!

Back at SK we were wrapping up our final project with the product teams. A lot of what we worked on had to do with understanding the differences within product marketing practices in Korea and translating those differences to better suit their customers in the US. To that extent, we took the teams through workshops that included not only marketing programs we designed for their flagship products but also a comprehensive marketing insights guide that helped them structure their programs better going forward. In delivering our final presentations, we felt a tremendous sense of satisfaction in making a lasting impact within the company but at the same time it was a rather bittersweet moment knowing that this might very well be the last time we see each other.

SK Telecom Headquarters

More then anything else I will truly miss the people that I’ve gotten to know in the past 3 weeks. Our team has been amazing to work with and at the same time incredibly fun to hang out with. Together we’ve gotten to know the true soul of this city in just three short weeks and I don’t think it would have been possible without them. This past weekend I also celebrated my 27th birthday with the folks and in true seoul fashion we stumbled into the early morning hours after a night of food, soju and dancing, Most of which is still a blur.

Birthday Surprise

And so with our project complete and having experienced one of Asia’s finest cities throughly, we head toward Incheon Airport not knowing when we’ll be back again. Hopefully soon enough but in the mean time the people we have met and the memories we have created will have to suffice.


your partners for new possibilities

Someone once told me that Seoul is a magical place where  dreams are made, troubles are forgotten and love is born. As I write this overlooking the city one final time, I’ve come to believe it… I’m afraid I’ve left my heart in Seoul.


Goodbye Seoul

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s